Guess Who Game Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Guess Who Game sales on Amazon US totaled 142,100 units in July 2026 (▼ 14.0% vs. the prior month), generating an estimated $2,044,219 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 52.1% of unit volume and 43.8% of revenue, while a typical listing is priced at $17.16. The keyword itself pulled 26,260 Amazon queries over the same period (▲ 0.5% MoM).
Zooming out to the 12-month window ending July 2026, the guess who game Top 50 moved 2,412,200 units and $33,027,095 in cumulative sales — an average of 201,017 units and $2,752,258 per month. Monthly throughput topped out at 634,450 units in November 2025 and dipped to 65,400 in May 2026, leaving the latest reading 21.7% higher than August 2025.
Guess Who Game Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
142.1K
▼ 14.0% MoM
Monthly Revenue 2026/07
$2M
▼ 15.0% MoM
Top 10 Market Share 2026/07
52.1%
Guess Who Game Market Share & Sales Concentration on Amazon US — July 2026
The most-sold guess who game listing on Amazon US in July 2026 is ASIN B00000DMF5 (Brand: Hasbro Gaming), which sold 10,000 units at $14.19 apiece — equal to 7.0% of every unit tracked in this report.
The Top 10 ASINs account for 74,000 units and $894,380 in July 2026 — 52.1% of unit volume and 43.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Guess Who Game' on Amazon
July 2026
Is 52.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00000DMF5
Hasbro Gaming Candy Land Kingdom of Sweet Adventures Board Game for Kids, Gifts for Boys and Girls, Ages 3 & Up (Amazon Exclusive)
10K
▲ 0.0%vs. prior month
$129.8K
latest month
12-month trend
B00D7OAOYI
Hasbro Gaming Trouble Board Game for Kids Ages 5 and Up 2-4 Players
10K
▲ 0.0%vs. prior month
$98.4K
latest month
12-month trend
B076HK9H7Z
Sorry! Board Game for Kids Ages 6 and Up; Classic Hasbro Board Game; Each Player Gets 4 Pawns; Family Game
10K
▲ 0.0%vs. prior month
$89.8K
latest month
12-month trend
B07JQ5W878
Regal Games Card Games for Kids - Go Fish, Crazy 8's, Old Maid, Slap Jack, Garbage Monster, War - Simple & Fun Classic Family Table Games - Games May Vary (6 Set)
10K
▲ 0.0%vs. prior month
$127K
latest month
12-month trend
B0FHKZ4BP1
Official Hasbro Games Connect 4 Game (2025 Edition) | All-in-1 Storage, Carrying Case, Score Tracker | Ages 6+ | 2 Players | Family Games for Kids
8K
▲ 60.0%vs. prior month
$79.8K
latest month
12-month trend
B06XY881H4
Hasbro Gaming Connect 4 Strategy Board Game for Ages 6 and Up (Amazon Exclusive)
7K
▲ 16.7%vs. prior month
$80.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Guess Who Game Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Hasbro Gaming is the best-performing guess who game brand in July 2026, moving 49,000 units across 7 ASINs for 66.2% of Top 10 volume. Hasbro follows with 10,000 units (13.5%), ahead of Regal Games on 10,000 units (13.5%).
With 4 brands splitting the Top 10 and 93.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.84 to $14.39, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Hasbro Gaming
7 ASINs in Top 10
66.2%
Units
49K
Revenue
$629K
Avg. price
$14.39
B00000DMF5
$14.19·★4.8·37.6K revsHasbro Gaming Candy Land Kingdom of Sweet Adventures Board Game for Kids, Gifts for Boys and Girls, Ages 3 & Up (Amazon Exclusive)
Units sold10KB076HK9H7Z
$8.98·★4.8·34.4K revsSorry! Board Game for Kids Ages 6 and Up; Classic Hasbro Board Game; Each Player Gets 4 Pawns; Family Game
Units sold10KB0FHKZ4BP1
$9.97·★4.8·250 revsOfficial Hasbro Games Connect 4 Game (2025 Edition) | All-in-1 Storage, Carrying Case, Score Tracker | Ages 6+ | 2 Players | Family Games for Kids
Units sold8KB06XY881H4
$12.65·★4.8·19.3K revsHasbro Gaming Connect 4 Strategy Board Game for Ages 6 and Up (Amazon Exclusive)
Units sold7KB08MVWB4SC
$19.99·★4.6·7.1K revsHasbro Gaming Guess Who? Plus Board Game with People & Pet Cards
Units sold6KB00000DMF6
$14.99·★4.8·11.9K revsHasbro Gaming Chutes and Ladders Board Game, 2 to 4 Players, Gift for Kids, Preschool Classroom Games, Ages 3+ (Amazon Exclusive)
Units sold4KB00000DMFM
$19.99·★4.7·15.5K revsHasbro Gaming Operation Electronic Board Game, Family Games for Kids Ages 6+, Kids Board Games for 1+ Players, Funny Games for Kids, Easter Gifts for Boys and Girls (Amazon Exclusive)
Units sold4K
Hasbro
1 ASIN in Top 10
13.5%
Units
10K
Revenue
$98.4K
Avg. price
$9.84
B00D7OAOYI
$9.84·★4.7·40.3K revsHasbro Gaming Trouble Board Game for Kids Ages 5 and Up 2-4 Players
Units sold10K
Regal Games
1 ASIN in Top 10
13.5%
Units
10K
Revenue
$127K
Avg. price
$12.99
B07JQ5W878
$12.99·★4.8·16.3K revsRegal Games Card Games for Kids - Go Fish, Crazy 8's, Old Maid, Slap Jack, Garbage Monster, War - Simple & Fun Classic Family Table Games - Games May Vary (6 Set)
Units sold10K
Trending Guess Who Game Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0FHKZ4BP1 booked 8K units at $9.97, with ▲ 60.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FHKZ4BP1
Official Hasbro Games Connect 4 Game (2025 Edition) | All-in-1 Storage, Carrying Case, Score Tracker | Ages 6+ | 2 Players | Family Games for Kids
Price
$9.97
Rating
4.8
Reviews
250
Latest month sales
B0DKK1MWJZ
Color Sorting Sensory Toys, Fine Motor Skills Toys for Toddlers, Montessori Toys Preschool Learning Activitie, Sensory Activity Toy for Kids 3+ and Adults
Price
$7.99
Rating
4.1
Reviews
763
Latest month sales
B00000DMF6
Hasbro Gaming Chutes and Ladders Board Game, 2 to 4 Players, Gift for Kids, Preschool Classroom Games, Ages 3+ (Amazon Exclusive)
Unlock to view ASIN details and product titles
Price
$14.99
Rating
4.8
Reviews
11.9K
Latest month sales
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