Green Soap Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Green Soap sales on Amazon US totaled 155,300 units in July 2026 (▼ 10.3% vs. the prior month), generating an estimated $1,881,658 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 68.9% of unit volume and 68.1% of revenue, while a typical listing is priced at $14.44. The keyword itself pulled 28,857 Amazon queries over the same period (▼ 0.2% MoM).
Zooming out to the 12-month window ending July 2026, the green soap Top 50 moved 1,541,950 units and $18,987,961 in cumulative sales — an average of 128,496 units and $1,582,330 per month. Monthly throughput topped out at 173,100 units in June 2026 and dipped to 92,400 in May 2026, leaving the latest reading 30.0% higher than August 2025.
Green Soap Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
155.3K
▼ 10.3% MoM
Monthly Revenue 2026/07
$1.9M
▼ 8.9% MoM
Top 10 Market Share 2026/07
68.9%
Green Soap Market Share & Sales Concentration on Amazon US — July 2026
The most-sold green soap listing on Amazon US in July 2026 is ASIN B0007D8E1C (Brand: Dove), which sold 20,000 units at $12.97 apiece — equal to 12.9% of every unit tracked in this report.
The Top 10 ASINs account for 107,000 units and $1,282,230 in July 2026 — 68.9% of unit volume and 68.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Green Soap' on Amazon
July 2026
Is 68.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0007D8E1C
Dove Cool Moisture Beauty Bar Soap , Refreshing Cleanser, 8 Count 3.75 oz | Moisturizing beauty bar with cucumber and green tea scent for refreshed, soft skin
20K
▲ 0.0%vs. prior month
$258.2K
latest month
12-month trend
B0020VJTDG
MRS. MEYER'S CLEAN DAY Liquid Hand Soap Refill, Basil, 33 fl oz | Moisturizing Liquid Hand Soap, Softens and Cleans Hands, Cruelty Free, Made with Essential Oils, Olive Oil, and Aloe Vera
20K
▼ 33.3%vs. prior month
$98.8K
latest month
12-month trend
B07FY17L3N
Irish Spring Bar Soap for Men, Original Clean, Smell Fresh and Clean for 12 Hours, Men Soap Bars for Washing Hands and Body, Mild for Skin, Recyclable Carton, 3.7 Ounce - 3 Count (Pack of 8)
10K
▲ 0.0%vs. prior month
$231.8K
latest month
12-month trend
B0DP37D91R
Mirai Clinical Persimmon Soap for Old People Smell,Nonenal® Odor Eliminator | Japanese Persimmon Soap, Natural Body Odor Soap, Green Tea Extract, Deodorizing Bar for Men, Women, Gentle for All Skin Types
10K
▲ 0.0%vs. prior month
$167.1K
latest month
12-month trend
B0DJHMKN7C
Good Molecules Brightening & Dark Spots Bar, Kojic Acid Soap, 3 oz | Cleansing bar with tranexamic and kojic acids to brighten skin and improve the look of discoloration.
10K
▲ 0.0%vs. prior month
$80K
latest month
12-month trend
B0CQ6VGG77
Safeguard Micellar Deep Cleansing Bath Bar Soap, Washes Away 99 Percent of Bacteria, Leaves Skin Soft, Made with Plant Based Cleansers, Fresh Clean Scent with Aloe, 3.2 oz (2 Count)
9K
▲ 0.0%vs. prior month
$20.3K
latest month
12-month trend
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Best Green Soap Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Mrs. MEYER'S is the best-performing green soap brand in July 2026, moving 28,000 units across 2 ASINs for 26.2% of Top 10 volume. Dove follows with 25,000 units (23.4%), ahead of Irish Spring on 17,000 units (15.9%).
With 7 brands splitting the Top 10 and 65.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.18 to $19.40, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Mrs. MEYER'S
2 ASINs in Top 10
26.2%
Units
28K
Revenue
$207.2K
Avg. price
$9.18
B0020VJTDG
$4.29·★4.7·42.8K revsMRS. MEYER'S CLEAN DAY Liquid Hand Soap Refill, Basil, 33 fl oz | Moisturizing Liquid Hand Soap, Softens and Cleans Hands, Cruelty Free, Made with Essential Oils, Olive Oil, and Aloe Vera
Units sold20KB01N004WAJ
$14.07·★4.8·19.2K revsMRS. MEYER'S CLEAN DAY Liquid Hand Soap, Honeysuckle, 12.5 fl oz, 3 Pack | Moisturizing Liquid Hand Soap, Softens and Cleans Hands, Cruelty Free, Made with Essential Oils, Olive Oil, and Aloe Vera
Units sold8K
Dove
2 ASINs in Top 10
23.4%
Units
25K
Revenue
$313.1K
Avg. price
$11.98
B0007D8E1C
$12.97·★4.8·6.9K revsDove Cool Moisture Beauty Bar Soap , Refreshing Cleanser, 8 Count 3.75 oz | Moisturizing beauty bar with cucumber and green tea scent for refreshed, soft skin
Units sold20KB0016FWFDI
$11.00·★4.8·24.9K revsDove Beauty Bar Soap Cool Moisture Cucumber & Green Tea Scent 6 Bars 3.75oz | For Refreshed Skin, Leaves Skin Refreshed
Units sold5K
Irish Spring
2 ASINs in Top 10
15.9%
Units
17K
Revenue
$354.6K
Avg. price
$19.40
B07FY17L3N
$16.16·★4.8·40.3K revsIrish Spring Bar Soap for Men, Original Clean, Smell Fresh and Clean for 12 Hours, Men Soap Bars for Washing Hands and Body, Mild for Skin, Recyclable Carton, 3.7 Ounce - 3 Count (Pack of 8)
Units sold10KB079FXP68X
$22.64·★4.8·40.3K revsIrish Spring Icy Blast Bar Soap for Men, Mens Soap, Smell Fresh and Clean 12 Hours, Men Bars Washing Hands Body, Mild Skin, Recyclable Carton, 24 Pack, 3.7 Oz
Units sold7K
Trending Green Soap Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0GVJBW4HV leads positive momentum with ▲ 200.0% MoM growth on 600 units, with B000WD5ZVE close behind at ▲ 125.0% MoM on 900 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GVJBW4HV
Korean Scalp Revival Bar, Scalp Care Shampoo Bar Rosemary Triangle Regrowth Shampoo Bar for Dry, Oily & Sensitive Scalp, Natural Botanical Anti-Hair Loss Hydrating Green Hair Care Soap (1)
Price
$18.99
Rating
4.4
Reviews
42
Latest month sales
B000WD5ZVE
Dr. Bronner’s - Pure-Castile Bar Soap (Eucalyptus, 5 ounce) - Made with Organic Oils, For Face, Body and Hair, Gentle and Moisturizing, Biodegradable, Vegan, Cruelty-free, Non-GMO
Price
$4.99
Rating
4.7
Reviews
11.8K
Latest month sales
B01M0KEKYK
Hunters Specialties Scent-A-Way MAX Liquid Body Soap & Shampoo - Odorless Green Soap Scent Eliminator for Hunters, Trappers, Anglers, and Campers - 24 OZ
Unlock to view ASIN details and product titles
Price
$8.88
Rating
4.8
Reviews
3.9K
Latest month sales
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