Turkey Jerky Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Turkey Jerky sales on Amazon US totaled 182,550 units in July 2026 (▼ 9.3% vs. the prior month), generating an estimated $2,814,909 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 55.3% of unit volume and 51.5% of revenue, while a typical listing is priced at $17.23. The keyword itself pulled 24,473 Amazon queries over the same period (▲ 7.1% MoM).
Zooming out to the 12-month window ending July 2026, the turkey jerky Top 50 moved 2,107,450 units and $32,592,372 in cumulative sales — an average of 175,621 units and $2,716,031 per month. Monthly throughput topped out at 201,300 units in June 2026 and dipped to 119,000 in May 2026, leaving the latest reading 14.0% higher than August 2025.
Turkey Jerky Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
182.6K
▼ 9.3% MoM
Monthly Revenue 2026/07
$2.8M
▼ 10.8% MoM
Top 10 Market Share 2026/07
55.3%
Turkey Jerky Market Share & Sales Concentration on Amazon US — July 2026
The most-sold turkey jerky listing on Amazon US in July 2026 is ASIN B00I2VLK2Q (Brand: Applegate), which sold 20,000 units at $4.49 apiece — equal to 11.0% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 101,000 units and $1,449,480 in July 2026 — 55.3% of unit volume and 51.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Turkey Jerky' on Amazon
July 2026
Is 55.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00I2VLK2Q
APPLEGATE ORGANICS Oven Roasted Turkey Breast, 6oz | No Antibiotics Ever, Non-GMO Project Verified, All Natural Ingredients
20K
▲ 0.0%vs. prior month
$160.8K
latest month
12-month trend
B00VB1Y3UA
Jack Link's Teriyaki Beef Jerky Half Pounder - 8 oz | Large Jerky Bag - Ready to Eat Real Meat Protein Snacks - 11g Protein per Serving - Made with 100% Real Beef
10K
▲ 0.0%vs. prior month
$125.2K
latest month
12-month trend
B014ABUQVC
Jack Link's Beef Jerky Variety Pack - Original & Teriyaki - (9 Pack) 1.25oz | Bag - Ready to Eat Protein Snacks - 13g Protein per Serving - Made with 100% Real Beef
10K
▲ 0.0%vs. prior month
$219.9K
latest month
12-month trend
B07KX5RM7W
AFreschi Turkey Tendon Dog Treats for Small Dogs, Strips, 3 oz | USA-sourced human-grade turkey, all-natural, rawhide-free, long-lasting chews for puppies and adult dogs
10K
▲ 0.0%vs. prior month
$144.7K
latest month
12-month trend
B0CZRN7HXT
iPaw Turkey Tendon for Dogs, All Natural Human Grade Puppy Chew, Strips | Single Protein, Hypoallergenic, Grain free, Rawhide Alternative Dog Treats, US-Sourced Turkey
10K
▲ 0.0%vs. prior month
$140.7K
latest month
12-month trend
B07MP659BM
Chomps Jalapeño Beef, Grass-Fed & Finished, 10ct, Protein Snack Stick | Grass-Fed And Finished Jalapeño Beef Jerky Snack Sticks, Gluten-Free Meat Sticks, Paleo Snacks, Keto, Whole30, Non-GMO
9K
▼ 10.0%vs. prior month
$222.9K
latest month
12-month trend
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Best Turkey Jerky Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Chomps is the best-performing turkey jerky brand in July 2026, moving 25,000 units across 3 ASINs for 24.8% of Top 10 volume. Applegate follows with 20,000 units (19.8%), ahead of Jack Link's on 20,000 units (19.8%).
With 7 brands splitting the Top 10 and 64.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $4.49 to $16.74, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Chomps
3 ASINs in Top 10
24.8%
Units
25K
Revenue
$436.3K
Avg. price
$16.42
B07MP659BM
$24.80·★4.6·2.9K revsChomps Jalapeño Beef, Grass-Fed & Finished, 10ct, Protein Snack Stick | Grass-Fed And Finished Jalapeño Beef Jerky Snack Sticks, Gluten-Free Meat Sticks, Paleo Snacks, Keto, Whole30, Non-GMO
Units sold9KB08Z9NBC77
$17.27·★4.7·561 revsChomps Original Beef, Grass-Fed & Finished, 8ct, Protein Snack Stick | Finished And Grass-Fed Beef Sticks With Zero Sugar, Keto And Paleo Friendly, Whole30, Low-Carb Snack, 10G Protein
Units sold9KB084634C6C
$7.19·★4.0·551 revsChomps Original Turkey Chomplings Antibiotic Free, 6ct Protein Snack Stick | Keto, Paleo Snacks, Certified Gluten Free, Zero Sugar Jerky, 35 Calories Per 0.5 Oz Stick, Low Carb, Whole30 Diet
Units sold7K
Applegate
1 ASIN in Top 10
19.8%
Units
20K
Revenue
$160.8K
Avg. price
$4.49
B00I2VLK2Q
$4.49·★4.5·4.1K revsAPPLEGATE ORGANICS Oven Roasted Turkey Breast, 6oz | No Antibiotics Ever, Non-GMO Project Verified, All Natural Ingredients
Units sold20K
Jack Link's
2 ASINs in Top 10
19.8%
Units
20K
Revenue
$345.1K
Avg. price
$16.74
B00VB1Y3UA
$11.49·★4.6·21.7K revsJack Link's Teriyaki Beef Jerky Half Pounder - 8 oz | Large Jerky Bag - Ready to Eat Real Meat Protein Snacks - 11g Protein per Serving - Made with 100% Real Beef
Units sold10KB014ABUQVC
$21.99·★4.7·43.3K revsJack Link's Beef Jerky Variety Pack - Original & Teriyaki - (9 Pack) 1.25oz | Bag - Ready to Eat Protein Snacks - 13g Protein per Serving - Made with 100% Real Beef
Units sold10K
Trending Turkey Jerky Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B076PN98S8 booked 8K units at $9.85, with ▲ 33.3% MoM change. On the growth side, B0CLV9HGTD leads positive momentum with ▲ 66.7% MoM growth on 1K units, with B0DNF4564B close behind at ▲ 50.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B076PN98S8
Old Wisconsin Turkey Sausage Snack Sticks, 16 OZ Resealable Pack | Handcrafted Turkey Sausage Sticks, Naturally Smoked Meat Snacks, High Protein, Low Carb, Keto and Gluten Free, No MSG Added
Price
$9.85
Rating
4.4
Reviews
13.8K
Latest month sales
B0CLV9HGTD
Gootoe Turkey Tendons for Dogs, Treats for Small Breeds, Strips, 1 lb
Price
$59.99
Rating
4.7
Reviews
1.6K
Latest month sales
B0DNF4564B
VITADAY Turkey Tendons for Dogs, All Natural, Healthy Dog Treats, Long Lasting, Hypoallergenic Dog Chews, Rawhide Free, USA-Sourced, for Small Dogs, Strips, 3 oz Pack
Unlock to view ASIN details and product titles
Price
$11.99
Rating
4.7
Reviews
582
Latest month sales
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