Govee Tv Backlight Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Govee Tv Backlight sales on Amazon US totaled 92,000 units in July 2026 (▼ 26.6% vs. the prior month), generating an estimated $4,248,032 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 63.0% of unit volume and 47.2% of revenue, while a typical listing is priced at $67.93. The keyword itself pulled 34,136 Amazon queries over the same period (▲ 6.6% MoM).
Zooming out to the 12-month window ending July 2026, the govee tv backlight Top 50 moved 1,346,300 units and $64,113,118 in cumulative sales — an average of 112,192 units and $5,342,760 per month. Monthly throughput topped out at 189,000 units in December 2025 and dipped to 53,300 in May 2026, leaving the latest reading 8.1% lower than August 2025.
Govee Tv Backlight Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
92K
▼ 26.6% MoM
Monthly Revenue 2026/07
$4.2M
▼ 37.1% MoM
Top 10 Market Share 2026/07
63.0%
Govee Tv Backlight Market Share & Sales Concentration on Amazon US — July 2026
The most-sold govee tv backlight listing on Amazon US in July 2026 is ASIN B0991Q94KP (Brand: Govee), which sold 10,000 units at $13.49 apiece — equal to 10.9% of every unit tracked in this report.
The Top 10 ASINs account for 58,000 units and $2,006,030 in July 2026 — 63.0% of unit volume and 47.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Govee Tv Backlight' on Amazon
July 2026
Is 63.0% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0991Q94KP
Govee 16.4ft RGBIC LED Strip Lights, LED Lights for Bedroom, APP Control | DIY Multiple Colors on One Line, Color Changing Lights for Home Decor, Bluetooth Strip Lights with APP Control
10K
▲ 0.0%vs. prior month
$134.1K
latest month
12-month trend
B099WTN2TR
Govee RGBIC Floor Lamp Basic, 1000lm LED Corner Lamp, Black | Compatible with Alexa and Matter, Modern Floor Lamp with Music Sync and 16 Million DIY Colors, Standing Lamp for Bedroom
10K
▲ 0.0%vs. prior month
$690.2K
latest month
12-month trend
B09B7NQT2K
Govee Smart Light Bulbs, A19 Color Changing Light Bulb, 800 LM, E26 Base | Works with Matter, Alexa and Google Assistant, 16 Million Colors RGBWW, WiFi & Bluetooth LED Light Bulbs, Music Sync, 4 Pack
7K
▼ 30.0%vs. prior month
$276.8K
latest month
12-month trend
B09C7F16KT
KANTUTOE LED Lights for TV, 16.4ft LED Lights for 45-75 Inch TVs, RGB TV Backlight Behind, Music Sync Bluetooth APP & Remote Control Strip Lights USB Powered for Bedroom, Gaming, Home Décor
6K
▲ 20.0%vs. prior month
$57.8K
latest month
12-month trend
B099S9DXT7
Govee 32.8ft RGBIC LED Strip Lights, LED Lights for Bedroom, APP Control | DIY Multiple Colors on One Line, Color Changing Lights for Home Decor, Bluetooth Strip Lights with APP Control
5K
▼ 28.6%vs. prior month
$134.7K
latest month
12-month trend
B09VBZC2CX
Govee 100ft RGBIC LED Strip Lights, Work with Alexa and Google Assistant | LED Lights for Bedroom, WiFi App Control Segmented DIY Multiple Colors, Color Changing Light for Home Decor
5K
▼ 28.6%vs. prior month
$275.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Govee Tv Backlight Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Govee is the best-performing govee tv backlight brand in July 2026, moving 45,000 units across 7 ASINs for 77.6% of Top 10 volume. KANTUTOE follows with 6,000 units (10.3%), ahead of KSIPZE on 4,000 units (6.9%).
With 4 brands splitting the Top 10 and 94.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.97 to $41.63, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Govee
7 ASINs in Top 10
77.6%
Units
45K
Revenue
$1.9M
Avg. price
$41.63
B0991Q94KP
$13.49·★4.4·26.1K revsGovee 16.4ft RGBIC LED Strip Lights, LED Lights for Bedroom, APP Control | DIY Multiple Colors on One Line, Color Changing Lights for Home Decor, Bluetooth Strip Lights with APP Control
Units sold10KB099WTN2TR
$69.99·★4.4·11.6K revsGovee RGBIC Floor Lamp Basic, 1000lm LED Corner Lamp, Black | Compatible with Alexa and Matter, Modern Floor Lamp with Music Sync and 16 Million DIY Colors, Standing Lamp for Bedroom
Units sold10KB09B7NQT2K
$32.99·★4.6·27K revsGovee Smart Light Bulbs, A19 Color Changing Light Bulb, 800 LM, E26 Base | Works with Matter, Alexa and Google Assistant, 16 Million Colors RGBWW, WiFi & Bluetooth LED Light Bulbs, Music Sync, 4 Pack
Units sold7KB099S9DXT7
$26.99·★4.4·26.1K revsGovee 32.8ft RGBIC LED Strip Lights, LED Lights for Bedroom, APP Control | DIY Multiple Colors on One Line, Color Changing Lights for Home Decor, Bluetooth Strip Lights with APP Control
Units sold5KB09VBZC2CX
$53.99·★4.4·7.4K revsGovee 100ft RGBIC LED Strip Lights, Work with Alexa and Google Assistant | LED Lights for Bedroom, WiFi App Control Segmented DIY Multiple Colors, Color Changing Light for Home Decor
Units sold5KB09B7QNYHR
$18.99·★4.6·27K revsGovee Smart Light Bulbs, A19 LED Light Bulb, 800 Lumen, E26 Base | Works with Matter Alexa & Google Assistant, RGBWW Color Changing Light Bulb, Music Sync, WiFi & Bluetooth Connection, 2 Pack
Units sold4KB0CHS2BGHY
$74.99·★4.5·10.4K revsGovee TV Backlight 3 Lite, 11.8ft LED Strip Lights Sync with 55-65 Inch TVs | Upgraded Camera with Fish-Eye Correction Function, RGBICW Screen Sync Lighting, 4 Colors in 1 Lamp Bead, Voice & APP Control
Units sold4K
KANTUTOE
1 ASIN in Top 10
10.3%
Units
6K
Revenue
$57.8K
Avg. price
$9.99
B09C7F16KT
$9.99·★4.4·8.8K revsKANTUTOE LED Lights for TV, 16.4ft LED Lights for 45-75 Inch TVs, RGB TV Backlight Behind, Music Sync Bluetooth APP & Remote Control Strip Lights USB Powered for Bedroom, Gaming, Home Décor
Units sold6K
KSIPZE
1 ASIN in Top 10
6.9%
Units
4K
Revenue
$38.1K
Avg. price
$9.97
B0FCSPKX7X
$9.97·★4.4·7K revsKSIPZE LED Lights for TV, 16.5ft TV led Backlight for 45-75 Inch TVs RGB TV Backlight Behind Music Sync Smart APP & Button Control TV LED Strip Lights USB Powered for Bedroom/Gaming | RGB TV Backlight Behind Music Sync Smart APP & Button Control TV LED Strip Lights USB Powered for Bedroom/Gaming
Units sold4K
Trending Govee Tv Backlight Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0FCSPKX7X booked 4K units at $9.97, with ▲ 0.0% MoM change. On the growth side, B098DVZZDQ leads positive momentum with ▲ 100.0% MoM growth on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FCSPKX7X
KSIPZE LED Lights for TV, 16.5ft TV led Backlight for 45-75 Inch TVs RGB TV Backlight Behind Music Sync Smart APP & Button Control TV LED Strip Lights USB Powered for Bedroom/Gaming | RGB TV Backlight Behind Music Sync Smart APP & Button Control TV LED Strip Lights USB Powered for Bedroom/Gaming
Price
$9.97
Rating
4.4
Reviews
7K
Latest month sales
B09T92F9Z8
MATICOD LED Lights for TV Led Backlight, 9.84ft RGB Led Strip Lights USB TV Lights Behind 32-43in, APP Remote Control Music Sync TV Led Light for Bedroom Gaming Home Décor
Price
$7.99
Rating
4.5
Reviews
6.2K
Latest month sales
B098DVZZDQ
Daymeet LED Lights for TV, 9.8FT RGB TV LED Backlight for 32-43 inch TVs, USB Strip Lights Behind TV, Color Changing Sync with Music, Bluetooth App Controlled Led Lights for Bedroom Gaming Home Decor
Unlock to view ASIN details and product titles
Price
$7.99
Rating
4.5
Reviews
6.8K
Latest month sales
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