Googly Eyes Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Googly Eyes sales on Amazon US totaled 32,900 units in July 2026 (▲ 8.2% vs. the prior month), generating an estimated $231,977 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 60.5% of unit volume and 55.5% of revenue, while a typical listing is priced at $7.84. The keyword itself pulled 57,250 Amazon queries over the same period (▲ 18.1% MoM).
Zooming out to the 12-month window ending July 2026, the googly eyes Top 50 moved 438,050 units and $3,001,245 in cumulative sales — an average of 36,504 units and $250,104 per month. Monthly throughput topped out at 68,900 units in October 2025 and dipped to 15,600 in May 2026, leaving the latest reading 9.8% higher than August 2025.
Googly Eyes Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
32.9K
▲ 8.2% MoM
Monthly Revenue 2026/07
$232K
▲ 4.5% MoM
Top 10 Market Share 2026/07
60.5%
Googly Eyes Market Share & Sales Concentration on Amazon US — July 2026
The most-sold googly eyes listing on Amazon US in July 2026 is ASIN B0D66TNDMZ (Brand: FKEYTO), which sold 5,000 units at $4.99 apiece — equal to 15.2% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 19,900 units and $128,812 in July 2026 — 60.5% of unit volume and 55.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Googly Eyes' on Amazon
July 2026
Is 60.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0D66TNDMZ
520 Pcs Wiggle Googly Eyes with Self-Adhesive | 6mm 8mm 10 mm 12mm 15mm Mixed Packaging
5K
▲ 0.0%vs. prior month
$24.9K
latest month
12-month trend
B01LWIYJH3
DECORA 500 Pieces 6mm -12mm Black Wiggle Googly Eyes with Self-Adhesive for Crafts Decorations | 6mm 7mm 8mm 10 mm 12mm Mixed Size for DIY Crafts Doll Making Sewing Supplies
3K
▲ 0.0%vs. prior month
$15K
latest month
12-month trend
B07KZF3RRY
UPINS 1000 Pcs Black Wiggle Googly Eyes with Self Adhesive Mixed Packaging | 4 Assorted Sizes 6mm 8mm 10mm 12mm, With Storage Box, Easy Peel And Stick, DIY Crafts and School Projects Supplies
2K
▲ 0.0%vs. prior month
$12.6K
latest month
12-month trend
B08NDSYTYF
FEBSNOW 200Pcs 20mm Googly Wiggle Eyes Self Adhesive for DIY Crafts | Transparent Plastic, DIY Scrapbooking Craft Projects, 3D Moving Eyeballs Decoration, Self Adhesive 4/5in Googly Eyes
2K
▲ 0.0%vs. prior month
$15.9K
latest month
12-month trend
B0BHSYPBH1
Iooleem Multi-Color Pom Poms, 1200pcs Assorted Size & Color, Pom Poms for Arts and Crafts, Pom Pom Balls with Wiggle Eyes in jar, Glitter Pom Poms, Craft Supplies.
2K
▲ 0.0%vs. prior month
$16.9K
latest month
12-month trend
B0CYWP8KPK
Bflaae 764pcs Black Wiggle Googly Eyes Self Adhesive, 4mm 6mm 8mm 10mm 12mm 15mm 20mm Large and Small Googly Eyes for Crafts
2K
▲ 185.7%vs. prior month
$8.1K
latest month
12-month trend
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Best Googly Eyes Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
FKEYTO is the best-performing googly eyes brand in July 2026, moving 5,000 units across 1 ASIN for 25.1% of Top 10 volume. DECORA follows with 3,000 units (15.1%), ahead of UPINS on 2,000 units (10.1%).
Volume is spread across 10 brands, with the top three holding 50.3% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $4.99 to $5.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
FKEYTO
1 ASIN in Top 10
25.1%
Units
5K
Revenue
$24.9K
Avg. price
$4.99
B0D66TNDMZ
$4.99·★4.5·1.3K revs520 Pcs Wiggle Googly Eyes with Self-Adhesive | 6mm 8mm 10 mm 12mm 15mm Mixed Packaging
Units sold5K
DECORA
1 ASIN in Top 10
15.1%
Units
3K
Revenue
$15K
Avg. price
$4.99
B01LWIYJH3
$4.99·★4.6·12.1K revsDECORA 500 Pieces 6mm -12mm Black Wiggle Googly Eyes with Self-Adhesive for Crafts Decorations | 6mm 7mm 8mm 10 mm 12mm Mixed Size for DIY Crafts Doll Making Sewing Supplies
Units sold3K
UPINS
1 ASIN in Top 10
10.1%
Units
2K
Revenue
$12.6K
Avg. price
$5.95
B07KZF3RRY
$5.95·★4.6·11K revsUPINS 1000 Pcs Black Wiggle Googly Eyes with Self Adhesive Mixed Packaging | 4 Assorted Sizes 6mm 8mm 10mm 12mm, With Storage Box, Easy Peel And Stick, DIY Crafts and School Projects Supplies
Units sold2K
Trending Googly Eyes Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0CYWP8KPK booked 2K units at $4.29, with ▲ 185.7% MoM change. On the growth side, B094JKCRZJ leads positive momentum with ▲ 166.7% MoM growth on 800 units, with B07YJYBFZN close behind at ▲ 100.0% MoM on 400 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CYWP8KPK
Bflaae 764pcs Black Wiggle Googly Eyes Self Adhesive, 4mm 6mm 8mm 10mm 12mm 15mm 20mm Large and Small Googly Eyes for Crafts
Price
$4.29
Rating
4.6
Reviews
887
Latest month sales
B094JKCRZJ
ASTARON 800Pcs 4mm-12mm Googly Eyes Self Adhesive Wiggle Eyes for Art Craft Supplies, Doll Making and Scrapbooking,7 Size | Great for Halloween, Christmas, school projects, doll making & scrapbooking, Premium plastic, neatly sorted by size in a box;
Price
$7.99
Rating
4.4
Reviews
655
Latest month sales
B07YJYBFZN
1210pcs Googly Wiggle Eyes Self Adhesive, for Craft Sticker Multi Sizes 4mm to 25mm for DIY by ZZYI | 1210pcs self adhesive googly wiggle eyes in assorted sizes for DIY crafts, decorations and more.
Unlock to view ASIN details and product titles
Price
$7.99
Rating
4.6
Reviews
1.7K
Latest month sales
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