Filter Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Filter sales on Amazon US totaled 911,000 units in July 2026 (▼ 8.6% vs. the prior month), generating an estimated $37,925,730 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 53.8% of unit volume and 59.6% of revenue, while a typical listing is priced at $37.54. The keyword itself pulled 71,846 Amazon queries over the same period (▼ 1.9% MoM).
Zooming out to the 12-month window ending July 2026, the filter Top 50 moved 10,176,600 units and $430,236,780 in cumulative sales — an average of 848,050 units and $35,853,065 per month. Monthly throughput topped out at 997,000 units in June 2026 and dipped to 494,000 in May 2026, leaving the latest reading 11.0% higher than August 2025.
Filter Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
911K
▼ 8.6% MoM
Monthly Revenue 2026/07
$37.9M
▼ 11.1% MoM
Top 10 Market Share 2026/07
53.8%
Filter Market Share & Sales Concentration on Amazon US — July 2026
The most-sold filter listing on Amazon US in July 2026 is ASIN B0882ZJ48W (Brand: GE), which sold 100,000 units at $49.98 apiece — equal to 11.0% of every unit tracked in this report and 25% ahead of the No. 2 listing.
The Top 10 ASINs account for 490,000 units and $22,604,000 in July 2026 — 53.8% of unit volume and 59.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Filter' on Amazon
July 2026
Is 53.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0882ZJ48W
GE XWFE Refrigerator Water Filter, Genuine Replacement Filter, Certified to Reduce Lead, Sulfur, and 50+ Other Impurities, Replace Every 6 Months for Best Results, Pack of 1 | Reduces 50+ Other Impurities including Lead, Microplastics, & PFOA/PFOS, Certified to NSF/ANSI Standards, GE Guaranteed Fit
100K
▲ 11.1%vs. prior month
$4.9M
latest month
12-month trend
B00UXG4WR8
everydrop by Whirlpool Ice & Water Refrigerator Filter 1, Purple, EDR1RXD1 | NSF 42, 53 & 401 Certified, Reduces 70 Contaminants Including 99% Microplastics, Coconut Shell Carbon Core, 6-Month Life
80K
▼ 20.0%vs. prior month
$4.1M
latest month
12-month trend
B009PCI2JU
GE RPWFE Refrigerator Water Filter, Genuine Replacement Filter, Certified to Reduce Lead, Sulfur, and 50+ Other Impurities, Replace Every 6 Months for Best Results, Pack of 1 | Reduces 50+ Other Impurities including Lead, Microplastics, & PFOA/PFOS, Certified to NSF/ANSI Standards, GE Guaranteed Fit
60K
▲ 20.0%vs. prior month
$3M
latest month
12-month trend
B00VBP8QPO
everydrop by Whirlpool Ice & Water Refrigerator Filter 2, Orange, EDR2RXD1 | NSF 42, 53 & 401 Certified, Reduces 70 Contaminants Including 99% Microplastics, Triple Filtration Technology, 6-Month Life
50K
▲ 0.0%vs. prior month
$2.7M
latest month
12-month trend
B071NFVVNG
Samsung HAF-QIN/EXP Genuine Refrigerator Water Filter, Reduces 99% of Harmful Contaminants for Clean, Clear Drinking Water, 6-Month Life, Easy Install, Pack of 1
50K
▼ 16.7%vs. prior month
$1.9M
latest month
12-month trend
B01MU7973W
Brita Elite Water Filter Replacements for Pitchers and Dispensers, BPA-Free, Reduces 99% of Lead, Lasts Six Months or 120 Gallons, Includes 2 Pitcher Replacement Filters, Blue | WQA and NSF/ANSI Certified, Reduces Chlorine, Copper, Mercury & Cadmium, Lasts 2 Months, Household Essential
40K
▲ 0.0%vs. prior month
$1.2M
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Filter Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
GE is the best-performing filter brand in July 2026, moving 160,000 units across 2 ASINs for 32.7% of Top 10 volume. EveryDrop follows with 80,000 units (16.3%), ahead of EveryDrop by Whirlpool on 80,000 units (16.3%).
With 8 brands splitting the Top 10 and 65.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $49.98 to $50.80, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
GE
2 ASINs in Top 10
32.7%
Units
160K
Revenue
$7.9M
Avg. price
$49.98
B0882ZJ48W
$49.98·★4.5·42.2K revsGE XWFE Refrigerator Water Filter, Genuine Replacement Filter, Certified to Reduce Lead, Sulfur, and 50+ Other Impurities, Replace Every 6 Months for Best Results, Pack of 1 | Reduces 50+ Other Impurities including Lead, Microplastics, & PFOA/PFOS, Certified to NSF/ANSI Standards, GE Guaranteed Fit
Units sold100KB009PCI2JU
$49.98·★4.6·59K revsGE RPWFE Refrigerator Water Filter, Genuine Replacement Filter, Certified to Reduce Lead, Sulfur, and 50+ Other Impurities, Replace Every 6 Months for Best Results, Pack of 1 | Reduces 50+ Other Impurities including Lead, Microplastics, & PFOA/PFOS, Certified to NSF/ANSI Standards, GE Guaranteed Fit
Units sold60K
EveryDrop
1 ASIN in Top 10
16.3%
Units
80K
Revenue
$4.1M
Avg. price
$50.80
B00UXG4WR8
$50.80·★4.7·108.8K revseverydrop by Whirlpool Ice & Water Refrigerator Filter 1, Purple, EDR1RXD1 | NSF 42, 53 & 401 Certified, Reduces 70 Contaminants Including 99% Microplastics, Coconut Shell Carbon Core, 6-Month Life
Units sold80K
EveryDrop by Whirlpool
2 ASINs in Top 10
16.3%
Units
80K
Revenue
$4.1M
Avg. price
$50.69
B00VBP8QPO
$49.99·★4.7·46.1K revseverydrop by Whirlpool Ice & Water Refrigerator Filter 2, Orange, EDR2RXD1 | NSF 42, 53 & 401 Certified, Reduces 70 Contaminants Including 99% Microplastics, Triple Filtration Technology, 6-Month Life
Units sold50KB00UB38V2A
$51.39·★4.7·41.3K revseverydrop by Whirlpool Ice & Water Refrigerator Filter 4, Green, EDR4RXD1 | NSF 42, 53 & 401 Certified, Reduces 32 Contaminants Including 99% Microplastics, Coconut Shell Carbon Core, Genuine Filter
Units sold30K
Trending Filter Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B001CUQ1C8 booked 20K units at $31.06, with ▲ 100.0% MoM change. On the growth side, B0000CF98Q leads positive momentum with ▲ 100.0% MoM growth on 20K units, with B009PCI2JU close behind at ▲ 20.0% MoM on 60K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B001CUQ1C8
ZeroWater Official Replacement Water Filter Removes PFOA/PFOS 2-Pack
Price
$31.06
Rating
4.5
Reviews
97.8K
Latest month sales
B0000CF98Q
Brita Standard Pitcher and Dispenser Replacement Water Filters, White, 4
Price
$19.99
Rating
4.8
Reviews
227.1K
Latest month sales
B009PCI2JU
GE RPWFE Refrigerator Water Filter, Genuine Replacement Filter, Certified to Reduce Lead, Sulfur, and 50+ Other Impurities, Replace Every 6 Months for Best Results, Pack of 1 | Reduces 50+ Other Impurities including Lead, Microplastics, & PFOA/PFOS, Certified to NSF/ANSI Standards, GE Guaranteed Fit
Unlock to view ASIN details and product titles
Price
$49.98
Rating
4.6
Reviews
59K
Latest month sales
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