Good And Plenty Candy Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Good And Plenty Candy sales on Amazon US totaled 425,000 units in July 2026 (▼ 6.4% vs. the prior month), generating an estimated $4,404,750 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 44.7% of unit volume and 35.4% of revenue, while a typical listing is priced at $11.54. The keyword itself pulled 18,164 Amazon queries over the same period (▲ 4.1% MoM).
Zooming out to the 12-month window ending July 2026, the good and plenty candy Top 50 moved 4,454,000 units and $47,919,879 in cumulative sales — an average of 371,167 units and $3,993,323 per month. Monthly throughput topped out at 473,700 units in October 2025 and dipped to 285,700 in May 2026, leaving the latest reading 27.4% higher than August 2025.
Good And Plenty Candy Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
425K
▼ 6.4% MoM
Monthly Revenue 2026/07
$4.4M
▼ 2.9% MoM
Top 10 Market Share 2026/07
44.7%
Good And Plenty Candy Market Share & Sales Concentration on Amazon US — July 2026
The most-sold good and plenty candy listing on Amazon US in July 2026 is ASIN B09VRMKTH4 (Brand: Life Savers), which sold 50,000 units at $13.97 apiece — equal to 11.8% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 190,000 units and $1,558,200 in July 2026 — 44.7% of unit volume and 35.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Good And Plenty Candy' on Amazon
July 2026









Is 44.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown

B09VRMKTH4
Life Savers Wint O Green Breath Mints Hard Candy Bulk Bag, 44.93 oz | Wintergreen hard candy for fresh breath, easy to share at the desk, on commutes or in a candy bowl, party, road trip
50K
▲ 0.0%vs. prior month
$450.5K
latest month
12-month trend

B09VRJFML3
Life Savers Wint O Green Hard Mints, Individually Wrapped, Sharing, 13 oz | Cool wintergreen hard mints, great for sharing at the desk, commutes, travel and candy bowls, road trip, breath refreshment
30K
▲ 0.0%vs. prior month
$149.1K
latest month
12-month trend

B004YGQK5K
JOLLY RANCHER Assorted Fruit Flavored Hard Candy Bulk Bag, 5 lb
20K
▲ 0.0%vs. prior month
$230K
latest month
12-month trend

B0017L4PH0
Airheads Full-Size Candy Bars, Assorted Taffy Variety Pack, 60 Count Box | Individually Wrapped Bulk Candy, Assorted Fruit Flavors, Artificially Flavored
20K
▼ 33.3%vs. prior month
$196.8K
latest month
12-month trend

B0FQ64M7HQ
STARBURST Sour Chewy Candy Fruit Chews, Share Size Resealable 15.6 Oz Bag
20K
▲ 0.0%vs. prior month
$87.4K
latest month
12-month trend

B07W7FMQ9R
LIFE SAVERS 5 Flavors Hard Candy, Party Size, 50 oz Sharing Bag | Five fruity hard candy flavors, individually wrapped candies for road trips, candy bowls, candy dish, sharing, party favors
10K
▲ 0.0%vs. prior month
$77K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Good And Plenty Candy Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Life Savers is the best-performing good and plenty candy brand in July 2026, moving 90,000 units across 3 ASINs for 47.4% of Top 10 volume. Jolly Rancher follows with 20,000 units (10.5%), ahead of Airheads on 20,000 units (10.5%).
With 7 brands splitting the Top 10 and 68.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.36 to $9.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Life Savers
3 ASINs in Top 10
47.4%
Units
90K
Revenue
$676.6K
Avg. price
$9.14

B09VRMKTH4
$13.97·★4.8·11.3K revsLife Savers Wint O Green Breath Mints Hard Candy Bulk Bag, 44.93 oz | Wintergreen hard candy for fresh breath, easy to share at the desk, on commutes or in a candy bowl, party, road trip
Units sold50K
B09VRJFML3
$4.97·★4.8·14.4K revsLife Savers Wint O Green Hard Mints, Individually Wrapped, Sharing, 13 oz | Cool wintergreen hard mints, great for sharing at the desk, commutes, travel and candy bowls, road trip, breath refreshment
Units sold30K
B07W7FMQ9R
$8.49·★4.8·21.9K revsLIFE SAVERS 5 Flavors Hard Candy, Party Size, 50 oz Sharing Bag | Five fruity hard candy flavors, individually wrapped candies for road trips, candy bowls, candy dish, sharing, party favors
Units sold10K
Jolly Rancher
1 ASIN in Top 10
10.5%
Units
20K
Revenue
$230K
Avg. price
$9.99

B004YGQK5K
$9.99·★4.7·41.2K revsJOLLY RANCHER Assorted Fruit Flavored Hard Candy Bulk Bag, 5 lb
Units sold20K
Airheads
1 ASIN in Top 10
10.5%
Units
20K
Revenue
$196.8K
Avg. price
$8.36

B0017L4PH0
$8.36·★4.8·81.3K revsAirheads Full-Size Candy Bars, Assorted Taffy Variety Pack, 60 Count Box | Individually Wrapped Bulk Candy, Assorted Fruit Flavors, Artificially Flavored
Units sold20K
Trending Good And Plenty Candy Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B007UQUSF4 booked 10K units at $3.99, with ▲ 100.0% MoM change. On the growth side, B0GXBXW367 leads positive momentum with ▲ 150.0% MoM growth on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.

B007UQUSF4
SweeTARTS Mini Chewy Mixed Fruit Flavored Candy, Resealable Bag, 12 oz | Cherry grape lemon apple orange, sweet tart chewy, resealable share bag, party candy, lunchbox, sharing
Price
$3.99
Rating
4.8
Reviews
3.2K
Latest month sales

B00OYPFC46
Albanese World's Best 12 Flavor Gummi Bears | 5lbs of Fruit Bulk Candy | Soft and Chewy Gummies, Gluten Free, Fat Free | Cherry, Blue Raspberry, Mango and More | Great Snack for Travel and Kids
Price
$16.57
Rating
4.7
Reviews
43.9K
Latest month sales

B0GXBXW367
Red Bird Soft Peppermint Candy Mint Puffs, No Red Dye, 52 oz tub | Individually Wrapped, Top 9 Allergen Free, No High Fructose Corn Syrup
Unlock to view ASIN details and product titles
Price
$22.99
Rating
4.7
Reviews
6K
Latest month sales
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