Good And Plenty Candy Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

Good And Plenty Candy sales on Amazon US totaled 425,000 units in July 2026 (▼ 6.4% vs. the prior month), generating an estimated $4,404,750 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 44.7% of unit volume and 35.4% of revenue, while a typical listing is priced at $11.54. The keyword itself pulled 18,164 Amazon queries over the same period (▲ 4.1% MoM).

Zooming out to the 12-month window ending July 2026, the good and plenty candy Top 50 moved 4,454,000 units and $47,919,879 in cumulative sales — an average of 371,167 units and $3,993,323 per month. Monthly throughput topped out at 473,700 units in October 2025 and dipped to 285,700 in May 2026, leaving the latest reading 27.4% higher than August 2025.

4.5MTotal units sold · Last 12 months
$47.9MTotal revenue · Last 12 months
18.2K▲ 4.1% MoM
Monthly search volume
$11.54Avg. price · July 2026

Good And Plenty Candy Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales333.5K
Revenue$3.8M

2025/09

Sales352.1K
Revenue$4M

2025/10

Sales473.7K
Revenue$6M

2025/11

Sales296.3K
Revenue$3.2M

2025/12

Sales326.5K
Revenue$3.4M

2026/01

Sales314.8K
Revenue$3.3M

2026/02

Sales388K
Revenue$4.3M

2026/03

Sales373.2K
Revenue$3.9M

2026/04

Sales431.2K
Revenue$4.2M

2026/05

Sales285.7K
Revenue$2.9M

2026/06

Sales454K
Revenue$4.5M
425K

2026/07

Sales425K
Revenue$4.4M
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

425K

▼ 6.4% MoM

Monthly Revenue 2026/07

$4.4M

▼ 2.9% MoM

Top 10 Market Share 2026/07

44.7%

See the Top 10 ASINs driving 44.7% of sales

Good And Plenty Candy Market Share & Sales Concentration on Amazon US — July 2026

The most-sold good and plenty candy listing on Amazon US in July 2026 is ASIN B09VRMKTH4 (Brand: Life Savers), which sold 50,000 units at $13.97 apiece — equal to 11.8% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.

The Top 10 ASINs account for 190,000 units and $1,558,200 in July 2026 — 44.7% of unit volume and 35.4% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'Good And Plenty Candy' on Amazon

July 2026
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44.7% Volume Share 190K units sold
35.4% Revenue Share $1.6M estimated
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Top 5 Volume Share breakdown

B09VRMKTH4 11.8%
B09VRJFML3 7.1%
B004YGQK5K 4.7%
B0017L4PH0 4.7%
B0FQ64M7HQ 4.7%
Others 67.1%
#1
Life Savers Wint O Green Breath Mints Hard Candy Bulk Bag, 44.93 oz | Wintergreen hard candy for fresh breath, easy to share at the desk, on commutes or in a candy bowl, party, road trip

B09VRMKTH4

Life Savers Wint O Green Breath Mints Hard Candy Bulk Bag, 44.93 oz | Wintergreen hard candy for fresh breath, easy to share at the desk, on commutes or in a candy bowl, party, road trip

$13.97·★ 4.8·11.3K reviews
Monthly Sales

50K

▲ 0.0%

vs. prior month

Revenue

$450.5K

latest month

Monthly Trend

12-month trend

#2
Life Savers Wint O Green Hard Mints, Individually Wrapped, Sharing, 13 oz | Cool wintergreen hard mints, great for sharing at the desk, commutes, travel and candy bowls, road trip, breath refreshment

B09VRJFML3

Life Savers Wint O Green Hard Mints, Individually Wrapped, Sharing, 13 oz | Cool wintergreen hard mints, great for sharing at the desk, commutes, travel and candy bowls, road trip, breath refreshment

$4.97·★ 4.8·14.4K reviews
Monthly Sales

30K

▲ 0.0%

vs. prior month

Revenue

$149.1K

latest month

Monthly Trend

12-month trend

#3
JOLLY RANCHER Assorted Fruit Flavored Hard Candy Bulk Bag, 5 lb

B004YGQK5K

JOLLY RANCHER Assorted Fruit Flavored Hard Candy Bulk Bag, 5 lb

$9.99·★ 4.7·41.2K reviews
Monthly Sales

20K

▲ 0.0%

vs. prior month

Revenue

$230K

latest month

Monthly Trend

12-month trend

#4
Airheads Full-Size Candy Bars, Assorted Taffy Variety Pack, 60 Count Box | Individually Wrapped Bulk Candy, Assorted Fruit Flavors, Artificially Flavored

B0017L4PH0

Airheads Full-Size Candy Bars, Assorted Taffy Variety Pack, 60 Count Box | Individually Wrapped Bulk Candy, Assorted Fruit Flavors, Artificially Flavored

$8.36·★ 4.8·81.3K reviews
Monthly Sales

20K

▼ 33.3%

vs. prior month

Revenue

$196.8K

latest month

Monthly Trend

12-month trend

#5
STARBURST Sour Chewy Candy Fruit Chews, Share Size Resealable 15.6 Oz Bag

B0FQ64M7HQ

STARBURST Sour Chewy Candy Fruit Chews, Share Size Resealable 15.6 Oz Bag

$4.54·★ 4.7·1.6K reviews
Monthly Sales

20K

▲ 0.0%

vs. prior month

Revenue

$87.4K

latest month

Monthly Trend

12-month trend

#6
LIFE SAVERS 5 Flavors Hard Candy, Party Size, 50 oz Sharing Bag | Five fruity hard candy flavors, individually wrapped candies for road trips, candy bowls, candy dish, sharing, party favors

B07W7FMQ9R

LIFE SAVERS 5 Flavors Hard Candy, Party Size, 50 oz Sharing Bag | Five fruity hard candy flavors, individually wrapped candies for road trips, candy bowls, candy dish, sharing, party favors

$8.49·★ 4.8·21.9K reviews
Monthly Sales

10K

▲ 0.0%

vs. prior month

Revenue

$77K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best Good And Plenty Candy Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

Life Savers is the best-performing good and plenty candy brand in July 2026, moving 90,000 units across 3 ASINs for 47.4% of Top 10 volume. Jolly Rancher follows with 20,000 units (10.5%), ahead of Airheads on 20,000 units (10.5%).

With 7 brands splitting the Top 10 and 68.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.36 to $9.99, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

47.4%
10.5%
10.5%
31.6%
Life Savers
Jolly Rancher
Airheads
Other brands
1

Life Savers

3 ASINs in Top 10

47.4%

Units

90K

Revenue

$676.6K

Avg. price

$9.14

  • Life Savers Wint O Green Breath Mints Hard Candy Bulk Bag, 44.93 oz | Wintergreen hard candy for fresh breath, easy to share at the desk, on commutes or in a candy bowl, party, road trip

    B09VRMKTH4

    $13.97·★4.8·11.3K revs

    Life Savers Wint O Green Breath Mints Hard Candy Bulk Bag, 44.93 oz | Wintergreen hard candy for fresh breath, easy to share at the desk, on commutes or in a candy bowl, party, road trip

    Units sold50K
  • Life Savers Wint O Green Hard Mints, Individually Wrapped, Sharing, 13 oz | Cool wintergreen hard mints, great for sharing at the desk, commutes, travel and candy bowls, road trip, breath refreshment

    B09VRJFML3

    $4.97·★4.8·14.4K revs

    Life Savers Wint O Green Hard Mints, Individually Wrapped, Sharing, 13 oz | Cool wintergreen hard mints, great for sharing at the desk, commutes, travel and candy bowls, road trip, breath refreshment

    Units sold30K
  • LIFE SAVERS 5 Flavors Hard Candy, Party Size, 50 oz Sharing Bag | Five fruity hard candy flavors, individually wrapped candies for road trips, candy bowls, candy dish, sharing, party favors

    B07W7FMQ9R

    $8.49·★4.8·21.9K revs

    LIFE SAVERS 5 Flavors Hard Candy, Party Size, 50 oz Sharing Bag | Five fruity hard candy flavors, individually wrapped candies for road trips, candy bowls, candy dish, sharing, party favors

    Units sold10K
2

Jolly Rancher

1 ASIN in Top 10

10.5%

Units

20K

Revenue

$230K

Avg. price

$9.99

  • JOLLY RANCHER Assorted Fruit Flavored Hard Candy Bulk Bag, 5 lb

    B004YGQK5K

    $9.99·★4.7·41.2K revs

    JOLLY RANCHER Assorted Fruit Flavored Hard Candy Bulk Bag, 5 lb

    Units sold20K
3

Airheads

1 ASIN in Top 10

10.5%

Units

20K

Revenue

$196.8K

Avg. price

$8.36

  • Airheads Full-Size Candy Bars, Assorted Taffy Variety Pack, 60 Count Box | Individually Wrapped Bulk Candy, Assorted Fruit Flavors, Artificially Flavored

    B0017L4PH0

    $8.36·★4.8·81.3K revs

    Airheads Full-Size Candy Bars, Assorted Taffy Variety Pack, 60 Count Box | Individually Wrapped Bulk Candy, Assorted Fruit Flavors, Artificially Flavored

    Units sold20K

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