Goldfish Crackers Individual Bags Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

Goldfish is the best-performing goldfish crackers individual bags brand in July 2026, moving 120,000 units across 4 ASINs for 32.4% of Top 10 volume. Frito Lay follows with 50,000 units (13.5%), ahead of Pringles on 50,000 units (13.5%).

Volume is spread across 7 brands, with the top three holding 59.5% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $12.35 to $22.43, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0116WQ62G booked 30K units at $19.79, with ▲ 50.0% MoM change. On the growth side, B004SCTJE4 leads positive momentum with ▲ 100.0% MoM growth on 20K units, with B01B0489KM close behind at ▲ 66.7% MoM on 10K units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.