Glow Party Supplies Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

PartySticks is the best-performing glow party supplies brand in July 2026, moving 20,000 units across 1 ASIN for 20.6% of Top 10 volume. Arrowom follows with 20,000 units (20.6%), ahead of JOYIN on 18,000 units (18.6%).

Volume is spread across 9 brands, with the top three holding 59.8% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $7.99 to $10.69, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B06WVB8P3B booked 7K units at $9.99, with ▲ 133.3% MoM change. On the growth side, B0CYFZRZRV leads positive momentum with ▲ 100.0% MoM growth on 4K units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.