Glow In The Dark Party Supplies Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Glow In The Dark Party Supplies sales on Amazon US totaled 155,400 units in July 2026 (▼ 13.0% vs. the prior month), generating an estimated $2,021,456 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 52.8% of unit volume and 40.7% of revenue, while a typical listing is priced at $16.50. The keyword itself pulled 45,787 Amazon queries over the same period (▼ 9.1% MoM).
Zooming out to the 12-month window ending July 2026, the glow in the dark party supplies Top 50 moved 1,872,450 units and $24,859,028 in cumulative sales — an average of 156,038 units and $2,071,586 per month. Monthly throughput topped out at 312,400 units in October 2025 and dipped to 81,600 in May 2026, leaving the latest reading 22.0% higher than August 2025.
Glow In The Dark Party Supplies Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
155.4K
▼ 13.0% MoM
Monthly Revenue 2026/07
$2M
▼ 12.7% MoM
Top 10 Market Share 2026/07
52.8%
Glow In The Dark Party Supplies Market Share & Sales Concentration on Amazon US — July 2026
The most-sold glow in the dark party supplies listing on Amazon US in July 2026 is ASIN B00N1QPNMA (Brand: PartySticks), which sold 20,000 units at $8.99 apiece — equal to 12.9% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 82,000 units and $822,330 in July 2026 — 52.8% of unit volume and 40.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Glow In The Dark Party Supplies' on Amazon
July 2026
Is 52.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00N1QPNMA
PartySticks Glow Sticks Party Supplies 100pk - 8 Inch Glow in the Dark Light Up Sticks Party Favors, Glow Party Decorations, Neon Party Glow Necklaces and Glow Bracelets with Connectors
20K
▼ 33.3%vs. prior month
$165.6K
latest month
12-month trend
B08HD89CX6
Rock Painting Kit- Glow in The Dark Rock Kit, Arts and Crafts for Kids Ages 6-12, Art Supplies Toy, Kids Craft Paint Kits, Arts & Crafts for Boys Girls Birthday Party Gift Toy
10K
▼ 50.0%vs. prior month
$149.9K
latest month
12-month trend
B07ZV31J31
100 Ultra Bright Glow Sticks Bulk Party Pack - Halloween Glow in the Dark Party Supplies Pack - 8" Glowsticks Party Favors with Bracelets and Necklaces
8K
▼ 20.0%vs. prior month
$67.8K
latest month
12-month trend
B0BKTS39DL
JOYIN 100 Pcs 8" Glow sticks Bulk Party Favors Pack, Neon Glow in the Dark Party Supplies, Light Up Necklaces and Bracelets with Connectors, Easter, Football, Birthday Decorations
8K
▲ 14.3%vs. prior month
$60.5K
latest month
12-month trend
B06WVB8P3B
Luditek Sound Activated Party Lights with Remote DJ Lighting, Disco Ball Strobe Stage Light for Home Room Dance Parties Birthday Karaoke Stocking Stuffers New Years Eve Halloween Christmas Decorations
7K
▲ 133.3%vs. prior month
$67.7K
latest month
12-month trend
B07XHS5GK5
Ammy Glow Glow Sticks (205 Pcs Kit) Bulk Party Pack-100 Pack Glow Sticks with Connectors & Glasses- Party Favors for Kids 8-12- Neon Glow in The Dark Party Supplies for Birthdays & Events
7K
▲ 40.0%vs. prior month
$59.1K
latest month
12-month trend
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Best Glow In The Dark Party Supplies Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
PartySticks is the best-performing glow in the dark party supplies brand in July 2026, moving 20,000 units across 1 ASIN for 24.4% of Top 10 volume. JOYIN follows with 18,000 units (22.0%), ahead of Glow Mind on 8,000 units (9.8%).
Volume is spread across 9 brands, with the top three holding 56.1% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $8.99 to $10.69, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
PartySticks
1 ASIN in Top 10
24.4%
Units
20K
Revenue
$165.6K
Avg. price
$8.99
B00N1QPNMA
$8.99·★4.6·28.8K revsPartySticks Glow Sticks Party Supplies 100pk - 8 Inch Glow in the Dark Light Up Sticks Party Favors, Glow Party Decorations, Neon Party Glow Necklaces and Glow Bracelets with Connectors
Units sold20K
JOYIN
2 ASINs in Top 10
22.0%
Units
18K
Revenue
$210.4K
Avg. price
$10.69
B08HD89CX6
$14.99·★4.6·10.5K revsRock Painting Kit- Glow in The Dark Rock Kit, Arts and Crafts for Kids Ages 6-12, Art Supplies Toy, Kids Craft Paint Kits, Arts & Crafts for Boys Girls Birthday Party Gift Toy
Units sold10KB0BKTS39DL
$6.39·★4.6·12.9K revsJOYIN 100 Pcs 8" Glow sticks Bulk Party Favors Pack, Neon Glow in the Dark Party Supplies, Light Up Necklaces and Bracelets with Connectors, Easter, Football, Birthday Decorations
Units sold8K
Glow Mind
1 ASIN in Top 10
9.8%
Units
8K
Revenue
$67.8K
Avg. price
$8.99
B07ZV31J31
$8.99·★4.6·17.5K revs100 Ultra Bright Glow Sticks Bulk Party Pack - Halloween Glow in the Dark Party Supplies Pack - 8" Glowsticks Party Favors with Bracelets and Necklaces
Units sold8K
Trending Glow In The Dark Party Supplies Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B06WVB8P3B booked 7K units at $9.99, with ▲ 133.3% MoM change. On the growth side, B07DJBZW6F leads positive momentum with ▲ 200.0% MoM growth on 600 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B06WVB8P3B
Luditek Sound Activated Party Lights with Remote DJ Lighting, Disco Ball Strobe Stage Light for Home Room Dance Parties Birthday Karaoke Stocking Stuffers New Years Eve Halloween Christmas Decorations
Price
$9.99
Rating
4.6
Reviews
45.2K
Latest month sales
B0DDL1FC2J
TOSY Flying Ring - 36 RGB Multicolor or 12 Monocolor LEDs, Super Bright, Lost Mode, Auto Light Up, Camping Essentials for Kid/Teen/Boy/Girl, Safe & Soft, Waterproof, Pool/Beach Games, Lightweight Toy
Price
$15.99
Rating
4.3
Reviews
17.9K
Latest month sales
B07DJBZW6F
30 Pieces Led Foam Sticks - Flashing Glow Sticks Party Supplies Light Up Baton Wands for Kids, Raves, Birthday, Wedding, Christmas, Halloween, Children Toy
Unlock to view ASIN details and product titles
Price
$25.64
Rating
4.6
Reviews
1.6K
Latest month sales
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