Glitter Squishy Toys Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Glitter Squishy Toys sales on Amazon US totaled 142,500 units in July 2026 (▲ 29.7% vs. the prior month), generating an estimated $2,167,305 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 53.3% of unit volume and 53.8% of revenue, while a typical listing is priced at $14.44. The keyword itself pulled 3,179 Amazon queries over the same period (▼ 84.6% MoM).
Zooming out to the 12-month window ending July 2026, the glitter squishy toys Top 50 moved 844,200 units and $15,040,042 in cumulative sales — an average of 70,350 units and $1,253,337 per month. Monthly throughput topped out at 145,300 units in December 2025 and dipped to 27,800 in September 2025, leaving the latest reading 401.8% higher than August 2025.
Glitter Squishy Toys Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
142.5K
▲ 29.7% MoM
Monthly Revenue 2026/07
$2.2M
▲ 17.6% MoM
Top 10 Market Share 2026/07
53.3%
Glitter Squishy Toys Market Share & Sales Concentration on Amazon US — July 2026
The most-sold glitter squishy toys listing on Amazon US in July 2026 is ASIN B0CYT6D2ZS (Brand: LAWOHO), which sold 10,000 units at $13.59 apiece — equal to 7.0% of every unit tracked in this report.
The Top 10 ASINs account for 76,000 units and $1,165,220 in July 2026 — 53.3% of unit volume and 53.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Glitter Squishy Toys' on Amazon
July 2026
Is 53.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0CYT6D2ZS
6-Pack Pink Slime Kit for Girls, Cloud Butter Squishy Birthday Gift Set | Party favor, goodie bag stuffer, Easter basket filler and sensory toy for kids ages 4-10
10K
▲ 0.0%vs. prior month
$134.3K
latest month
12-month trend
B0D3WSCFJJ
24 Pack Slow Rising Stress Cube , Dough Stress Balls Soft Fidget Squishy Toys for Anxiety Relief, Pull Stretch Classroom Prize Party Favors Toys for Kids
10K
▲ 0.0%vs. prior month
$199.9K
latest month
12-month trend
B0GZWZH2L8
Taba Squishy Making Kit for Kids - Squishies Craft Kits - Gifts for Girls | Kids Crafts - 6 7 8 9 10 11 12 Year Old Girl Birthday Gift - Kids Crafts - Arts and Crafts for Kid for 8-12 - Toys for Girls
10K
▲ 25.0%vs. prior month
$229.9K
latest month
12-month trend
B0DDLZV8YM
Magic Gel Water Pets Kit for Kids - Gifts for Kids - Squishy Maker Set | Craft for Kids - Gifts for Boys & Girls - Make Your Own Squishies Toys Crafts - Aqua Fairy Magic Elf Toy Kit - Birthday Gifts
8K
▼ 11.1%vs. prior month
$207.2K
latest month
12-month trend
B071LHQQLT
Squishy Gold Mango Colossal Slow Rising Scented Fruit Squishies
7K
▲ 75.0%vs. prior month
$90.9K
latest month
12-month trend
B0G36WHC28
Horizon Group USA Slimygloop Gelli Gels, Cinnamoroll | Slow-Flow Glitter Squishy Sensory Toys, Squeeze Stress Ball for Kids and Teens, Satisfying Sugar Squish Fidget
7K
▲ 600.0%vs. prior month
$62.9K
latest month
12-month trend
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Best Glitter Squishy Toys Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Dan&Darci is the best-performing glitter squishy toys brand in July 2026, moving 18,000 units across 2 ASINs for 23.7% of Top 10 volume. LAWOHO follows with 10,000 units (13.2%), ahead of Neec on 10,000 units (13.2%).
Volume is spread across 9 brands, with the top three holding 50.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $13.59 to $24.98, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Dan&Darci
2 ASINs in Top 10
23.7%
Units
18K
Revenue
$437.1K
Avg. price
$24.98
B0GZWZH2L8
$24.99·★4.1·1.3K revsTaba Squishy Making Kit for Kids - Squishies Craft Kits - Gifts for Girls | Kids Crafts - 6 7 8 9 10 11 12 Year Old Girl Birthday Gift - Kids Crafts - Arts and Crafts for Kid for 8-12 - Toys for Girls
Units sold10KB0DDLZV8YM
$24.98·★4.6·3.1K revsMagic Gel Water Pets Kit for Kids - Gifts for Kids - Squishy Maker Set | Craft for Kids - Gifts for Boys & Girls - Make Your Own Squishies Toys Crafts - Aqua Fairy Magic Elf Toy Kit - Birthday Gifts
Units sold8K
LAWOHO
1 ASIN in Top 10
13.2%
Units
10K
Revenue
$134.3K
Avg. price
$13.59
B0CYT6D2ZS
$13.59·★4.5·4.2K revs6-Pack Pink Slime Kit for Girls, Cloud Butter Squishy Birthday Gift Set | Party favor, goodie bag stuffer, Easter basket filler and sensory toy for kids ages 4-10
Units sold10K
Neec
1 ASIN in Top 10
13.2%
Units
10K
Revenue
$199.9K
Avg. price
$19.99
B0D3WSCFJJ
$19.99·★3.5·1K revs24 Pack Slow Rising Stress Cube , Dough Stress Balls Soft Fidget Squishy Toys for Anxiety Relief, Pull Stretch Classroom Prize Party Favors Toys for Kids
Units sold10K
Trending Glitter Squishy Toys Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0G36WHC28 booked 7K units at $8.99, with ▲ 600.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0G36WHC28
Horizon Group USA Slimygloop Gelli Gels, Cinnamoroll | Slow-Flow Glitter Squishy Sensory Toys, Squeeze Stress Ball for Kids and Teens, Satisfying Sugar Squish Fidget
Price
$8.99
Rating
4.2
Reviews
746
Latest month sales
B0GBVG9JQV
30 Pack Squishy Toys for Kids, Mini Mochi Squishies, Cute Kawaii Animal Squishy Pack, Soft Fidget Toys, Sensory Squeeze Toys, Party Favors, Goodie Bags Stuffers for Kids, Classroom Prizes
Price
$7.98
Rating
4.6
Reviews
245
Latest month sales
B0F6Y5C3ZS
1 Pack Fidget Toys Squishy Stress Cube, Stress Balls for Kids Adults Squishies Stress Relief, Sugar Sensory Toys for Kids with Autism, Fidgets for Classroom Prize Toys
Unlock to view ASIN details and product titles
Price
$6.99
Rating
3.1
Reviews
1K
Latest month sales
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