Glade Refills Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

Febreze is the best-performing glade refills brand in July 2026, moving 80,000 units across 4 ASINs for 54.1% of Top 10 volume. Glade follows with 48,000 units (32.4%), ahead of Air Wick on 20,000 units (13.5%).

With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $11.59 to $22.22, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B08L6C35Q9 booked 8K units at $11.98, with ▲ 14.3% MoM change. On the growth side, B07QLBFLCY leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B0F6GGCZGW close behind at ▲ 100.0% MoM on 1K units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.