Febreze Air Freshener Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Febreze Air Freshener sales on Amazon US totaled 521,000 units in July 2026 (▲ 4.8% vs. the prior month), generating an estimated $5,289,540 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 48.0% of unit volume and 41.5% of revenue, while a typical listing is priced at $11.19. The keyword itself pulled 21,636 Amazon queries over the same period (▲ 7.9% MoM).
Zooming out to the 12-month window ending July 2026, the febreze air freshener Top 50 moved 4,012,600 units and $46,667,452 in cumulative sales — an average of 334,383 units and $3,888,954 per month. Monthly throughput topped out at 521,000 units in July 2026 and dipped to 240,000 in December 2025, leaving the latest reading 68.1% higher than August 2025.
Febreze Air Freshener Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
521K
▲ 4.8% MoM
Monthly Revenue 2026/07
$5.3M
▲ 2.6% MoM
Top 10 Market Share 2026/07
48.0%
Febreze Air Freshener Market Share & Sales Concentration on Amazon US — July 2026
The most-sold febreze air freshener listing on Amazon US in July 2026 is ASIN B0GNB7LFG1 (Brand: Febreze), which sold 40,000 units at $12.42 apiece — equal to 7.7% of every unit tracked in this report.
The Top 10 ASINs account for 250,000 units and $2,197,800 in July 2026 — 48.0% of unit volume and 41.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Febreze Air Freshener' on Amazon
July 2026
Is 48.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0GNB7LFG1
Febreze Trash Can Odor Fighter, Can Air Freshener, Stick-On Deodorizer for Garbage Cans, Diaper Pails, Works with Scented Bags, Fresh Lemon and Linen & Sky Scents, 2 Holders + 2 Refills
40K
▼ 20.0%vs. prior month
$475.2K
latest month
12-month trend
B0FXHBJFFX
Febreze Air Mist, Air Freshener, Odor Fighting Room Spray, Deodorizer for Home Bathroom Kitchen Office Apartment, Soothe & Restore, Refresh & Energize, Romance & Desire Variety Pack, 8.1oz (Pack of 3)
40K
▲ 33.3%vs. prior month
$188.8K
latest month
12-month trend
B09S4T74JD
Febreze Bathroom Air Freshener Odor-Fighting for Small Spaces Scented Plug In Alternative Long-Lasting for Home and Bathroom and Kitchen Closet Air Fresheners, Linen & Sky Scent, 4 Count
30K
▼ 25.0%vs. prior month
$239.4K
latest month
12-month trend
B08492F6Y9
Febreze Plug-In Air Freshener, Odor-Fighting Scented Oil Refill, Air Fresheners for Home, Bathroom and Kitchen, Long Lasting, Gain Original Scent, 0.87oz Refills, Blue and Green, 3 Count
30K
▲ 0.0%vs. prior month
$272.1K
latest month
12-month trend
B08492PZ8Y
Febreze Plug-In Air Freshener, Odor-Fighting Scented Oil Refill, Air Fresheners for Home and Bathroom and Kitchen, Long Lasting for Strong Odors, Linen & Sky Scent, 0.87oz Refills, 3 Count (Pack of 1)
30K
▲ 50.0%vs. prior month
$263.4K
latest month
12-month trend
B0BXMNC25J
Febreze Car Air Freshener, Odor-Fighting Automotive Vent Clip, Scented Car Accessories, Long Lasting for Strong Odors, Unstopables Fresh Scent, .07 fl oz, 4 Count
20K
▲ 0.0%vs. prior month
$239.8K
latest month
12-month trend
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Trending Febreze Air Freshener Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0FXHG18FB booked 20K units at $11.91, with ▲ 400.0% MoM change. On the growth side, B0FXCFYNSB leads positive momentum with ▲ 300.0% MoM growth on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FXHG18FB
Febreze Air Mist, Air Freshener Spray, Odor Fighting Room Spray, Deodorizer for Home Bathroom Kitchen Office Apartment Dorm Room Classroom, Heavy Duty Crisp Clean Scent, 8.1oz (Pack of 3)
Price
$11.91
Rating
4.7
Reviews
1.1K
Latest month sales
B0D9C5FPP8
Febreze Plug Scent Booster Starter Kit – Air Freshener, Oil Diffuser, Continuous Scent Device, Includes 2 Gain Refills
Price
$15.96
Rating
4.6
Reviews
6K
Latest month sales
B0FXCFYNSB
Febreze Air Mist, Air Freshener Spray, Odor Fighting Room Spray, Deodorizer for Home Bathroom Kitchen Office Apartment Dorm Room Classroom, Gain Island Fresh Scent, 8.1oz (Pack of 2)
Unlock to view ASIN details and product titles
Price
$6.24
Rating
4.7
Reviews
3.7K
Latest month sales
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