Swimsuit For Girls Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Swimsuit For Girls sales on Amazon US totaled 13,450 units in July 2026 (▼ 28.6% vs. the prior month), generating an estimated $216,833 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 44.6% of unit volume and 38.1% of revenue, while a typical listing is priced at $16.95. The keyword itself pulled 14,200 Amazon queries over the same period (▼ 45.1% MoM).
Zooming out to the 12-month window ending July 2026, the swimsuit for girls Top 50 moved 73,250 units and $1,249,164 in cumulative sales — an average of 6,104 units and $104,097 per month. Monthly throughput topped out at 18,850 units in June 2026 and dipped to 1,950 in October 2025, leaving the latest reading 301.5% higher than August 2025.
Swimsuit For Girls Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
13.4K
▼ 28.6% MoM
Monthly Revenue 2026/07
$216.8K
▼ 31.8% MoM
Top 10 Market Share 2026/07
44.6%
Swimsuit For Girls Market Share & Sales Concentration on Amazon US — July 2026
The most-sold swimsuit for girls listing on Amazon US in July 2026 is ASIN B095C8YLR4 (Brand: PROALLO), which sold 1,000 units at $14.97 apiece — equal to 7.4% of every unit tracked in this report and 11% ahead of the No. 2 listing.
The Top 10 ASINs account for 6,000 units and $82,637 in July 2026 — 44.6% of unit volume and 38.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Swimsuit For Girls' on Amazon
July 2026
Is 44.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B095C8YLR4
Little Girls' Summer Swimwear Two Piece Boyshort Tankini Kids Swimsuit
1K
▲ 0.0%vs. prior month
$14.6K
latest month
12-month trend
B0DZP6C6L5
Girls One-Piece Swimsuit Bathing Suit with Cover Ups Size 7-16
900
▼ 10.0%vs. prior month
$16.1K
latest month
12-month trend
B0B8MX8FQT
LUOUSE Swimwear for Girls Swimsuits Quick Dry Cross-Back Adjustable Strap Bathing Suit for Kids 2-13 Years
800
▼ 20.0%vs. prior month
$7.2K
latest month
12-month trend
B0B8MWL2H3
LUOUSE Swimwear for Girls Swimsuits Quick Dry Cross-Back Adjustable Strap Bathing Suit for Kids 2-13 Years
700
▼ 12.5%vs. prior month
$6.7K
latest month
12-month trend
B09T2WM8CN
UMELOK Toddler and Little Girls Rash Guard Sets with Bikini Bottom Swimwear
600
▼ 33.3%vs. prior month
$10.8K
latest month
12-month trend
B07SV2XBV5
Girls One Pieces Swimsuit Cute Swimwear Bathing Suits 2-12 Years
400
▼ 20.0%vs. prior month
$4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Swimsuit For Girls Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
LUOUSE is the best-performing swimsuit for girls brand in July 2026, moving 1,500 units across 2 ASINs for 25.0% of Top 10 volume. PROALLO follows with 1,000 units (16.7%), ahead of UMELOK on 1,000 units (16.7%).
Volume is spread across 8 brands, with the top three holding 58.3% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.99 to $14.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
LUOUSE
2 ASINs in Top 10
25.0%
Units
1.5K
Revenue
$13.9K
Avg. price
$9.99
B0B8MX8FQT
$9.99·★4.2·1.6K revsLUOUSE Swimwear for Girls Swimsuits Quick Dry Cross-Back Adjustable Strap Bathing Suit for Kids 2-13 Years
Units sold800B0B8MWL2H3
$9.99·★4.2·1.6K revsLUOUSE Swimwear for Girls Swimsuits Quick Dry Cross-Back Adjustable Strap Bathing Suit for Kids 2-13 Years
Units sold700
PROALLO
1 ASIN in Top 10
16.7%
Units
1K
Revenue
$14.6K
Avg. price
$14.97
B095C8YLR4
$14.97·★4.6·2.4K revsLittle Girls' Summer Swimwear Two Piece Boyshort Tankini Kids Swimsuit
Units sold1K
UMELOK
2 ASINs in Top 10
16.7%
Units
1K
Revenue
$18.2K
Avg. price
$14.99
B09T2WM8CN
$14.99·★4.7·1.9K revsUMELOK Toddler and Little Girls Rash Guard Sets with Bikini Bottom Swimwear
Units sold600B09T2FW9NV
$14.99·★4.7·1.9K revsUMELOK Toddler and Little Girls Rash Guard Sets with Bikini Bottom Swimwear
Units sold400
Trending Swimsuit For Girls Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07SV2XBV5 booked 400 units at $9.99, with ▼ 20.0% MoM change. On the growth side, B0F83HN7Z5 leads positive momentum with ▲ 100.0% MoM growth on 200 units, with B0F8VSW1HT close behind at ▲ 100.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07SV2XBV5
Girls One Pieces Swimsuit Cute Swimwear Bathing Suits 2-12 Years
Price
$9.99
Rating
4.6
Reviews
9.9K
Latest month sales
B0F83HN7Z5
GALLDEALS Girls Swimsuit 3 Piece Bathing Suits Flounce Ruffle Tankini Set Beach Swimwear with Cover Ups Skirt for 3-10 Years
Price
$22.79
Rating
4.8
Reviews
204
Latest month sales
B0F8VSW1HT
Girls One Piece Swimsuit Cute Princess Bathing Suits Beach Swimwears
Unlock to view ASIN details and product titles
Price
$12.98
Rating
4.4
Reviews
307
Latest month sales
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