Gifts For 1 Year Old Boy Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Gifts For 1 Year Old Boy sales on Amazon US totaled 298,000 units in July 2026 (▼ 19.9% vs. the prior month), generating an estimated $6,894,320 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 36.6% of unit volume and 39.1% of revenue, while a typical listing is priced at $22.67. The keyword itself pulled 19,590 Amazon queries over the same period (▲ 5.4% MoM).
Zooming out to the 12-month window ending July 2026, the gifts for 1 year old boy Top 50 moved 4,119,650 units and $93,328,129 in cumulative sales — an average of 343,304 units and $7,777,344 per month. Monthly throughput topped out at 832,800 units in December 2025 and dipped to 147,000 in May 2026, leaving the latest reading 17.6% higher than August 2025.
Gifts For 1 Year Old Boy Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
298K
▼ 19.9% MoM
Monthly Revenue 2026/07
$6.9M
▼ 37.3% MoM
Top 10 Market Share 2026/07
36.6%
Gifts For 1 Year Old Boy Market Share & Sales Concentration on Amazon US — July 2026
The most-sold gifts for 1 year old boy listing on Amazon US in July 2026 is ASIN B08SGH7NKX (Brand: SEREED), which sold 20,000 units at $31.99 apiece — equal to 6.7% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 109,000 units and $2,695,610 in July 2026 — 36.6% of unit volume and 39.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Gifts For 1 Year Old Boy' on Amazon
July 2026
Is 36.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B08SGH7NKX
SEREED Baby Balance Bike for 1 Year Old Boy Girl, First Birthday Gift Toy | 12-24 Months Toddler Bike, First Learning Ride on Toys, 4 Silent Wheels Indoor Outdoor Baby Walker, Green
20K
▼ 33.3%vs. prior month
$619.6K
latest month
12-month trend
B01K1K0K6M
Step2 Rain Showers Splash Pond Toddler Water Table, Outdoor Kids Water Sensory Table, Ages 18+ Months, 13 Piece Water Toy Accessories, Blue & Green
10K
▼ 80.0%vs. prior month
$814.1K
latest month
12-month trend
B07B6ZN7P8
LeapFrog Learning Friends 100 Words Book
10K
▲ 0.0%vs. prior month
$197.9K
latest month
12-month trend
B08X1YQ2N9
ALASOU Suction Cup Spinner Airplane Travel Toys for 1 Year Old Boy Girl | Spinning Top 12 18 Months,1 2 Year Old Boy Birthday Gift,Baby Bath Toy for Kids Ages 1-3,Sensory Toy for Infant Toddlers
10K
▲ 0.0%vs. prior month
$98.1K
latest month
12-month trend
B0BTBV51KY
iPlay, iLearn Baby Press to Go Car Toys for Toddlers 1-3, 1 Yr Old Boy Gift | Infant Play Vehicle Set, Push Go Friction Car, Montessori Toy for 6-9-12-18 Months, 1st Birthday Gifts for 1-2 Years Old Girl
10K
▲ 0.0%vs. prior month
$179.9K
latest month
12-month trend
B0BXF8W8BM
John Deere John Deere Bubble Lawn Mower for Toddlers, Bubble Blowing Machines, Indoor and Outdoor Gardening Toy, Birthday, Party Favor for Preschool Girls and Boys, No Batteries Required, 2+
10K
▲ 0.0%vs. prior month
$193.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Gifts For 1 Year Old Boy Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
SEREED is the best-performing gifts for 1 year old boy brand in July 2026, moving 20,000 units across 1 ASIN for 18.3% of Top 10 volume. Step2 follows with 10,000 units (9.2%), ahead of LeapFrog on 10,000 units (9.2%).
Volume is spread across 10 brands, with the top three holding 36.7% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $19.97 to $84.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
SEREED
1 ASIN in Top 10
18.3%
Units
20K
Revenue
$619.6K
Avg. price
$31.99
B08SGH7NKX
$31.99·★4.8·16.5K revsSEREED Baby Balance Bike for 1 Year Old Boy Girl, First Birthday Gift Toy | 12-24 Months Toddler Bike, First Learning Ride on Toys, 4 Silent Wheels Indoor Outdoor Baby Walker, Green
Units sold20K
Step2
1 ASIN in Top 10
9.2%
Units
10K
Revenue
$814.1K
Avg. price
$84.99
B01K1K0K6M
$84.99·★4.7·23.9K revsStep2 Rain Showers Splash Pond Toddler Water Table, Outdoor Kids Water Sensory Table, Ages 18+ Months, 13 Piece Water Toy Accessories, Blue & Green
Units sold10K
LeapFrog
1 ASIN in Top 10
9.2%
Units
10K
Revenue
$197.9K
Avg. price
$19.97
B07B6ZN7P8
$19.97·★4.8·96K revsLeapFrog Learning Friends 100 Words Book
Units sold10K
Trending Gifts For 1 Year Old Boy Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0CYT85XT6 booked 9K units at $19.99, with ▼ 10.0% MoM change. On the growth side, B09PDPYC2T leads positive momentum with ▲ 100.0% MoM growth on 6K units, with B0F8BFWD3N close behind at ▲ 100.0% MoM on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CYT85XT6
Play-Act Learning Toys for 1 2 3 Years Old, Counting, Matching & Sorting Montessori Learning Farm Train Including 9 Farm Animals, Birthday Gift for Baby Boys Girls
Price
$19.99
Rating
4.6
Reviews
2.7K
Latest month sales
B09PDPYC2T
Hunfur Interactive Dancing Talking Cactus Toy, Repeat What You Say | Singing Recording with LED Lights, Sensory Development & Motor Skill Building, Birthday Gift for Boy Girl
Price
$15.98
Rating
4.3
Reviews
2.6K
Latest month sales
B0F8BFWD3N
Hstyle Baby Sock Shoes Toddler Boys Walking Shoes Infant Slippers Sneakers
Unlock to view ASIN details and product titles
Price
$5.99
Rating
4.5
Reviews
6.3K
Latest month sales
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