Busy Board For 1 Year Old Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Busy Board For 1 Year Old sales on Amazon US totaled 164,100 units in July 2026 (▲ 1.7% vs. the prior month), generating an estimated $3,380,735 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 47.5% of unit volume and 48.4% of revenue, while a typical listing is priced at $21.66. The keyword itself pulled 26,945 Amazon queries over the same period (▼ 2.1% MoM).
Zooming out to the 12-month window ending July 2026, the busy board for 1 year old Top 50 moved 2,063,150 units and $41,377,647 in cumulative sales — an average of 171,929 units and $3,448,137 per month. Monthly throughput topped out at 428,400 units in December 2025 and dipped to 67,000 in May 2026, leaving the latest reading 33.3% higher than August 2025.
Busy Board For 1 Year Old Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
164.1K
▲ 1.7% MoM
Monthly Revenue 2026/07
$3.4M
▲ 2.5% MoM
Top 10 Market Share 2026/07
47.5%
Busy Board For 1 Year Old Market Share & Sales Concentration on Amazon US — July 2026
The most-sold busy board for 1 year old listing on Amazon US in July 2026 is ASIN B07B6ZN7P8 (Brand: LeapFrog), which sold 10,000 units at $19.97 apiece — equal to 6.1% of every unit tracked in this report.
The Top 10 ASINs account for 78,000 units and $1,635,740 in July 2026 — 47.5% of unit volume and 48.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Busy Board For 1 Year Old' on Amazon
July 2026
Is 47.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07B6ZN7P8
LeapFrog Learning Friends 100 Words Book
10K
▲ 0.0%vs. prior month
$197.9K
latest month
12-month trend
B0BTBV51KY
iPlay, iLearn Baby Press to Go Car Toys for Toddlers 1-3, 1 Yr Old Boy Gift | Infant Play Vehicle Set, Push Go Friction Car, Montessori Toy for 6-9-12-18 Months, 1st Birthday Gifts for 1-2 Years Old Girl
10K
▲ 0.0%vs. prior month
$179.9K
latest month
12-month trend
B0D2ZD6J2W
Grarain Busy Board for Toddlers - Montessori Educational Toy for 1-3 Year Old Boys & Girls | Travel-Friendly Sensory Learning Activity | Ideal for Kids with Autism(Clocks Busy Board)
10K
▲ 0.0%vs. prior month
$217.5K
latest month
12-month trend
B0CYT85XT6
Play-Act Learning Toys for 1 2 3 Years Old, Counting, Matching & Sorting Montessori Learning Farm Train Including 9 Farm Animals, Birthday Gift for Baby Boys Girls
9K
▼ 10.0%vs. prior month
$206K
latest month
12-month trend
B0BGN1YDJH
Kikidex Magnetic Drawing Board, Toddler Girl Toys for 1-3 Year Old, Doodle Board Pad Learning and Educational Toys for 1 2 3 Year Old Baby Kids Birthday Gift (Light Blue)
8K
▲ 14.3%vs. prior month
$198.9K
latest month
12-month trend
B0BGN2HQHH
Kikidex Magnetic Drawing Board, Toddler Girl Toys for 1-3 Year Old, Doodle Board Pad Learning and Educational Toys for 1 2 3 Year Old Baby Kids Birthday Gift (Soft Pink)
7K
▼ 12.5%vs. prior month
$173.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Busy Board For 1 Year Old Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Kikidex is the best-performing busy board for 1 year old brand in July 2026, moving 15,000 units across 2 ASINs for 19.2% of Top 10 volume. LeapFrog follows with 10,000 units (12.8%), ahead of iPlay, iLearn on 10,000 units (12.8%).
Volume is spread across 9 brands, with the top three holding 44.9% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $17.99 to $23.59, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Kikidex
2 ASINs in Top 10
19.2%
Units
15K
Revenue
$372.8K
Avg. price
$23.59
B0BGN1YDJH
$23.59·★4.5·11.5K revsKikidex Magnetic Drawing Board, Toddler Girl Toys for 1-3 Year Old, Doodle Board Pad Learning and Educational Toys for 1 2 3 Year Old Baby Kids Birthday Gift (Light Blue)
Units sold8KB0BGN2HQHH
$23.59·★4.5·11.5K revsKikidex Magnetic Drawing Board, Toddler Girl Toys for 1-3 Year Old, Doodle Board Pad Learning and Educational Toys for 1 2 3 Year Old Baby Kids Birthday Gift (Soft Pink)
Units sold7K
LeapFrog
1 ASIN in Top 10
12.8%
Units
10K
Revenue
$197.9K
Avg. price
$19.97
B07B6ZN7P8
$19.97·★4.8·96.1K revsLeapFrog Learning Friends 100 Words Book
Units sold10K
iPlay, iLearn
1 ASIN in Top 10
12.8%
Units
10K
Revenue
$179.9K
Avg. price
$17.99
B0BTBV51KY
$17.99·★4.8·4.7K revsiPlay, iLearn Baby Press to Go Car Toys for Toddlers 1-3, 1 Yr Old Boy Gift | Infant Play Vehicle Set, Push Go Friction Car, Montessori Toy for 6-9-12-18 Months, 1st Birthday Gifts for 1-2 Years Old Girl
Units sold10K
Trending Busy Board For 1 Year Old Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B09PDPYC2T booked 6K units at $15.98, with ▲ 100.0% MoM change. On the growth side, B0FTMSQGZ4 leads positive momentum with ▲ 300.0% MoM growth on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09PDPYC2T
Hunfur Interactive Dancing Talking Cactus Toy, Repeat What You Say | Singing Recording with LED Lights, Sensory Development & Motor Skill Building, Birthday Gift for Boy Girl
Price
$15.98
Rating
4.3
Reviews
2.6K
Latest month sales
B0CFZTK174
SOCBTNSO Montessori Busy Cube Travel Toy for Toddlers | Learning Fine Motor Skills, 1st Birthday Gifts for 1 Year Old Boy, 6 9 12 Months Baby
Price
$11.99
Rating
4.7
Reviews
2.7K
Latest month sales
B0FTMSQGZ4
Chuckle & Roar Pop It Book, Colors, English & Spanish, Quiet Mode, 1–4+ | English & Spanish Color Toddler Learning Toys, Quiet Mode Option, Sturdy Plastic Sensory Toys, Busy Book for Toddlers 1-3
Unlock to view ASIN details and product titles
Price
$24.97
Rating
4.7
Reviews
423
Latest month sales
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