Ghostface Mask Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

Sparthos is the best-performing ghostface mask brand in July 2026, moving 1,000 units across 1 ASIN for 13.2% of Top 10 volume. Achiou follows with 1,000 units (13.2%), ahead of YESLIFE on 1,000 units (13.2%).

Volume is spread across 9 brands, with the top three holding 39.5% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $5.97 to $39.97, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B09MHLVGKQ booked 400 units at $17.11, with ▲ 100.0% MoM change. On the growth side, B09C2XWHMN leads positive momentum with ▲ 300.0% MoM growth on 200 units, with B0B6DTY62R close behind at ▲ 300.0% MoM on 200 units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.