Ghillie Suit Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Ghillie Suit sales on Amazon US totaled 3,950 units in July 2026 (▼ 4.8% vs. the prior month), generating an estimated $74,182 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 87.3% of unit volume and 80.5% of revenue, while a typical listing is priced at $43.01. The keyword itself pulled 20,907 Amazon queries over the same period (▲ 17.4% MoM).
Zooming out to the 12-month window ending July 2026, the ghillie suit Top 50 moved 72,650 units and $1,777,319 in cumulative sales — an average of 6,054 units and $148,110 per month. Monthly throughput topped out at 23,700 units in October 2025 and dipped to 1,750 in May 2026, leaving the latest reading 14.1% lower than August 2025.
Ghillie Suit Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
4K
▼ 4.8% MoM
Monthly Revenue 2026/07
$74.2K
▼ 6.0% MoM
Top 10 Market Share 2026/07
87.3%
Ghillie Suit Market Share & Sales Concentration on Amazon US — July 2026
The most-sold ghillie suit listing on Amazon US in July 2026 is ASIN B07PHBYNVM (Brand: Yeacool), which sold 2,000 units at $6.99 apiece — equal to 50.6% of every unit tracked in this report and 2.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 3,450 units and $59,753 in July 2026 — 87.3% of unit volume and 80.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Ghillie Suit' on Amazon
July 2026
Is 87.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07PHBYNVM
Camo Netting Camouflage Netting 20x20 10x20 10x10 Bulk Roll Burlap Camo Tarp Sunshade Net for Hunting Blind Dinosaur Birthday Jungle MilitaryTheme Party Decoration Camping Shooting
2K
▲ 0.0%vs. prior month
$14K
latest month
12-month trend
B07MF9B29R
Tough Outdoors Tough Outfitters Mosquito Suit - Mosquito Repellent Clothing Men Women - Insect Bug Proof Net Mesh Clothing for Gardening
800
▲ 14.3%vs. prior month
$26.4K
latest month
12-month trend
B07FVDKV5K
MOPHOTO 5 in 1 Ghillie Suit 3D Camouflage Hunting Suits - Jacket, Pants, Hood, Carry Bag for Adults & Youth, M/L/XL/XXL
100
▼ 50.0%vs. prior month
$4.2K
latest month
12-month trend
B01GRETZ7Q
Arcturus Ghillie Suit Thread - Lightweight Synthetic Yarn to Build Your Own Ghillie Suit
100
▲ 0.0%vs. prior month
$1.3K
latest month
12-month trend
B07FVRZ3S5
MOPHOTO 5 in 1 Ghillie Suit 3D Camouflage Hunting Suits - Jacket, Pants, Hood, Carry Bag for Adults & Youth, M/L/XL/XXL
100
▲ 0.0%vs. prior month
$4.6K
latest month
12-month trend
B09MT15JNZ
Seeutek 5 in 1 Ghillie Suit, 3D Camouflage Hunting Suits for Adults & Youth | Jacket, Pants, Hood, Carry Bag and Camouflage Strap Included, S/M/L/XL/XXL Size for Kids, Men & Women
100
▼ 50.0%vs. prior month
$3.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Ghillie Suit Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Yeacool is the best-performing ghillie suit brand in July 2026, moving 2,000 units across 1 ASIN for 58.0% of Top 10 volume. Tough Outdoors follows with 800 units (23.2%), ahead of MOPHOTO on 250 units (7.2%).
With 7 brands splitting the Top 10 and 88.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.99 to $38.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Yeacool
1 ASIN in Top 10
58.0%
Units
2K
Revenue
$14K
Avg. price
$6.99
B07PHBYNVM
$6.99·★4.4·3.1K revsCamo Netting Camouflage Netting 20x20 10x20 10x10 Bulk Roll Burlap Camo Tarp Sunshade Net for Hunting Blind Dinosaur Birthday Jungle MilitaryTheme Party Decoration Camping Shooting
Units sold2K
Tough Outdoors
1 ASIN in Top 10
23.2%
Units
800
Revenue
$26.4K
Avg. price
$32.95
B07MF9B29R
$32.95·★4.2·1.1K revsTough Outdoors Tough Outfitters Mosquito Suit - Mosquito Repellent Clothing Men Women - Insect Bug Proof Net Mesh Clothing for Gardening
Units sold800
MOPHOTO
3 ASINs in Top 10
7.2%
Units
250
Revenue
$10.2K
Avg. price
$38.99
B07FVDKV5K
$37.99·★4.3·3.4K revsMOPHOTO 5 in 1 Ghillie Suit 3D Camouflage Hunting Suits - Jacket, Pants, Hood, Carry Bag for Adults & Youth, M/L/XL/XXL
Units sold100B07FVRZ3S5
$49.00·★4.3·3.4K revsMOPHOTO 5 in 1 Ghillie Suit 3D Camouflage Hunting Suits - Jacket, Pants, Hood, Carry Bag for Adults & Youth, M/L/XL/XXL
Units sold100B07K6D2PML
$29.99·★4.3·3.4K revsMOPHOTO 5 in 1 Ghillie Suit 3D Camouflage Hunting Suits - Jacket, Pants, Hood, Carry Bag for Adults & Youth, M/L/XL/XXL
Units sold50
Trending Ghillie Suit Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0BL2HCGSV leads positive momentum with ▲ 100.0% MoM growth on 100 units, with B07MF9B29R close behind at ▲ 14.3% MoM on 800 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0BL2HCGSV
Slendor 5-in-1 Ghillie Suit 3D Camo Hunting Jacket Pants Hood Bag | Full Camo Hunting Set, Jacket+Pants+Hood+Carry Bag+Gun Wrap, Adjustable Fit for Adults/Teens, Sizes M/L/XL/XXL
Price
$30.99
Rating
4.3
Reviews
528
Latest month sales
B07MF9B29R
Tough Outdoors Tough Outfitters Mosquito Suit - Mosquito Repellent Clothing Men Women - Insect Bug Proof Net Mesh Clothing for Gardening
Price
$32.95
Rating
4.2
Reviews
1.1K
Latest month sales
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