Gel Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Gel sales on Amazon US totaled 557,000 units in July 2026 (▲ 7.9% vs. the prior month), generating an estimated $7,680,250 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 43.1% of unit volume and 44.8% of revenue, while a typical listing is priced at $13.31. The keyword itself pulled 55,625 Amazon queries over the same period (▲ 17.1% MoM).
Zooming out to the 12-month window ending July 2026, the gel Top 50 moved 5,267,100 units and $68,763,017 in cumulative sales — an average of 438,925 units and $5,730,251 per month. Monthly throughput topped out at 557,000 units in July 2026 and dipped to 311,900 in May 2026, leaving the latest reading 13.2% higher than August 2025.
Gel Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
557K
▲ 7.9% MoM
Monthly Revenue 2026/07
$7.7M
▲ 15.9% MoM
Top 10 Market Share 2026/07
43.1%
Gel Market Share & Sales Concentration on Amazon US — July 2026
The most-sold gel listing on Amazon US in July 2026 is ASIN B0CTS8VQ85 (Brand: ACTIVE), which sold 70,000 units at $16.96 apiece — equal to 12.6% of every unit tracked in this report and 40% ahead of the No. 2 listing.
The Top 10 ASINs account for 240,000 units and $3,441,200 in July 2026 — 43.1% of unit volume and 44.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Gel' on Amazon
July 2026
Is 43.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0CTS8VQ85
ACTIVE Mold Stain Remover Gel Cleaner Heavy Duty Stain Cleaner for Front Loader Washing Machine Seal, Bathroom Grout, Shower, Caulk - Front Load Washer Cleaning Solution - 7 Fl Oz
70K
▲ 600.0%vs. prior month
$1.4M
latest month
12-month trend
B082PN4X5J
Sharpie Gel Gel Pens, Black Barrel, Medium Point (0.7mm), Black Gel Ink, 12 Count - Home, Office, School, Journaling, Writing, Note-Taking, Teacher Supplies
50K
▲ 25.0%vs. prior month
$599.5K
latest month
12-month trend
B000QRAXSG
Combat Max Roach Killing Gel, Indoor and Outdoor Use, 1 Syringe, 2.1 Oz | Starts working in hours, fast control of large roaches, long residual action, unscented, transparent gel
20K
▲ 100.0%vs. prior month
$165.8K
latest month
12-month trend
B0CL4RWBYR
Beetles Gel Nail Polish Kit with U V Light - 80Pcs 55 Colors Gel Nail Kit | Color Enchantment with Everything Base Top Coat Beginner Starter at Home Nails Kit Manicure DIY Salon Tools Gifts for Women
20K
▲ 0.0%vs. prior month
$523.8K
latest month
12-month trend
B0D3FWRQCY
Mitgary Advanced Scar Gel, Silicone Scar Gel, Treats Old and New Scars, Reduces the Appearance of Scars from, Body, Face, Stretch Marks, Surgical Scar, Keloids, Acne, Burns and More, 50g (1.7 Oz)
20K
▲ 100.0%vs. prior month
$168K
latest month
12-month trend
B0CFZ6H1QQ
BASK & LATHER Strong Hold Edge Control Gel with Castor Oil, Non-Greasy, Non-Flaking, No White Cast, Long Lasting, Supports Hair Growth, Natural Formula, For All Hair Types, 5.3 Fl Oz
20K
▼ 33.3%vs. prior month
$303K
latest month
12-month trend
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Best Gel Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
ACTIVE is the best-performing gel brand in July 2026, moving 70,000 units across 1 ASIN for 29.2% of Top 10 volume. Sharpie follows with 50,000 units (20.8%), ahead of Combat on 20,000 units (8.3%).
Volume is spread across 10 brands, with the top three holding 58.3% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $7.96 to $16.96, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
ACTIVE
1 ASIN in Top 10
29.2%
Units
70K
Revenue
$1.4M
Avg. price
$16.96
B0CTS8VQ85
$16.96·★4.1·29.2K revsACTIVE Mold Stain Remover Gel Cleaner Heavy Duty Stain Cleaner for Front Loader Washing Machine Seal, Bathroom Grout, Shower, Caulk - Front Load Washer Cleaning Solution - 7 Fl Oz
Units sold70K
Sharpie
1 ASIN in Top 10
20.8%
Units
50K
Revenue
$599.5K
Avg. price
$9.99
B082PN4X5J
$9.99·★4.7·84.2K revsSharpie Gel Gel Pens, Black Barrel, Medium Point (0.7mm), Black Gel Ink, 12 Count - Home, Office, School, Journaling, Writing, Note-Taking, Teacher Supplies
Units sold50K
Combat
1 ASIN in Top 10
8.3%
Units
20K
Revenue
$165.8K
Avg. price
$7.96
B000QRAXSG
$7.96·★4.3·28.9K revsCombat Max Roach Killing Gel, Indoor and Outdoor Use, 1 Syringe, 2.1 Oz | Starts working in hours, fast control of large roaches, long residual action, unscented, transparent gel
Units sold20K
Trending Gel Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B004INCW4W booked 10K units at $4.97, with ▲ 0.0% MoM change. On the growth side, B0CTS8VQ85 leads positive momentum with ▲ 600.0% MoM growth on 70K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B004INCW4W
L'Oreal Paris Studio Line Clear Minded Clean Gel - Strong Hold 6.8 fl; oz. | Clear Minded
Price
$4.97
Rating
4.5
Reviews
13.9K
Latest month sales
B0064QVBFC
Biotene OralBalance Moisturizing Gel, 1.5 oz | Alcohol-Free Dry Mouth Gel, Flavor-Free, Provides Up To Four Hours Of Relief
Price
$6.97
Rating
4.5
Reviews
7.6K
Latest month sales
B0CTS8VQ85
ACTIVE Mold Stain Remover Gel Cleaner Heavy Duty Stain Cleaner for Front Loader Washing Machine Seal, Bathroom Grout, Shower, Caulk - Front Load Washer Cleaning Solution - 7 Fl Oz
Unlock to view ASIN details and product titles
Price
$16.96
Rating
4.1
Reviews
29.2K
Latest month sales
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