Gary Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

Gary sales on Amazon US totaled 2,100 units in July 2026 (▲ 40.0% vs. the prior month), generating an estimated $83,282 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 90.5% of unit volume and 92.9% of revenue, while a typical listing is priced at $21.67. The keyword itself pulled 12,521 Amazon queries over the same period (▼ 4.7% MoM).

Zooming out to the 12-month window ending July 2026, the gary Top 50 moved 18,250 units and $538,562 in cumulative sales — an average of 1,521 units and $44,880 per month. Monthly throughput topped out at 3,700 units in December 2025 and dipped to 250 in September 2025, leaving the latest reading 147.1% higher than August 2025.

18.3KTotal units sold · Last 12 months
$538.6KTotal revenue · Last 12 months
12.5K▼ 4.7% MoM
Monthly search volume
$21.67Avg. price · July 2026

Gary Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales850
Revenue$51.6K

2025/09

Sales250
Revenue$7.4K

2025/10

Sales800
Revenue$23.6K

2025/11

Sales1.3K
Revenue$33.5K

2025/12

Sales3.7K
Revenue$99.2K

2026/01

Sales1K
Revenue$26.1K

2026/02

Sales1.9K
Revenue$50.4K

2026/03

Sales2.2K
Revenue$59.7K

2026/04

Sales1.9K
Revenue$44.5K

2026/05

Sales700
Revenue$19.8K

2026/06

Sales1.5K
Revenue$39.5K
2.1K

2026/07

Sales2.1K
Revenue$83.3K
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

2.1K

▲ 40.0% MoM

Monthly Revenue 2026/07

$83.3K

▲ 111.0% MoM

Top 10 Market Share 2026/07

90.5%

See the Top 10 ASINs driving 90.5% of sales

Gary Market Share & Sales Concentration on Amazon US — July 2026

The most-sold gary listing on Amazon US in July 2026 is ASIN B0D3VGN97J (Brand: Bioworld), which sold 700 units at $55.99 apiece — equal to 33.3% of every unit tracked in this report and 2.3× the volume of the No. 2 listing.

The Top 10 ASINs account for 1,900 units and $77,354 in July 2026 — 90.5% of unit volume and 92.9% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'Gary' on Amazon

July 2026
ASINSIGHT Logo
90.5% Volume Share 1.9K units sold
92.9% Revenue Share $77.4K estimated
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Top 5 Volume Share breakdown

B0D3VGN97J 33.3%
B0DG8KVJ5H 14.3%
B0G4HWSBC8 9.5%
B004C37WNE 9.5%
B0GKDRJNVD 9.5%
Others 23.8%
#1
Bioworld Spongebob Squarepants Gary the Snail 16.4 Character Backpack

B0D3VGN97J

Bioworld Spongebob Squarepants Gary the Snail 16.4 Character Backpack

$55.99·★ 4.8·543 reviews
Monthly Sales

700

▲ 1300.0%

vs. prior month

Revenue

$49K

latest month

Monthly Trend

12-month trend

#2
Simba Toys Spongebob Squarepants Gary - 14in Collectible Plush – Super Soft, Cuddly Toy for All Ages Visit the Store

B0DG8KVJ5H

Simba Toys Spongebob Squarepants Gary - 14in Collectible Plush – Super Soft, Cuddly Toy for All Ages Visit the Store

$26.03·★ 4.8·247 reviews
Monthly Sales

300

▲ 50.0%

vs. prior month

Revenue

$7.7K

latest month

Monthly Trend

12-month trend

#3
Fuggler SpongeBob 5-Inch Plush Keyring by ZURU, Funny Ugly Monster Bag Clip-on Stuffed Animal, Multiple Characters Available

B0G4HWSBC8

Fuggler SpongeBob 5-Inch Plush Keyring by ZURU, Funny Ugly Monster Bag Clip-on Stuffed Animal, Multiple Characters Available

$11.99·★ 4.8·285 reviews
Monthly Sales

200

▲ 0.0%

vs. prior month

Revenue

$2.5K

latest month

Monthly Trend

12-month trend

#4
Yamamoto 5" Senko

B004C37WNE

Yamamoto 5" Senko

$7.99·★ 4.8·6.4K reviews
Monthly Sales

200

▼ 33.3%

vs. prior month

Revenue

$1.6K

latest month

Monthly Trend

12-month trend

#5
Silver Buffalo Nickelodeon Spongebob Squarepants Gary Mini Planter with Artificial Succulent

B0GKDRJNVD

Silver Buffalo Nickelodeon Spongebob Squarepants Gary Mini Planter with Artificial Succulent

$24.99·★ 4.7·21 reviews
Monthly Sales

200

▲ 100.0%

vs. prior month

Revenue

$5K

latest month

Monthly Trend

12-month trend

#6
Disney’s Zootopia 2 12” Feature Plush Gary De’Snake - Sounds and Phrases - Plush Toys for Kids and Preschoolers - Suitable for Ages 3 +

B0DQWWLM2W

Disney’s Zootopia 2 12” Feature Plush Gary De’Snake - Sounds and Phrases - Plush Toys for Kids and Preschoolers - Suitable for Ages 3 +

$22.99·★ 4.7·250 reviews
Monthly Sales

100

vs. prior month

Revenue

$3.5K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best Gary Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

Bioworld is the best-performing gary brand in July 2026, moving 700 units across 1 ASIN for 36.8% of Top 10 volume. Simba follows with 300 units (15.8%), ahead of Fuggler on 200 units (10.5%).

With 10 brands splitting the Top 10 and 63.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $11.99 to $55.99, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

36.8%
15.8%
10.5%
36.8%
Bioworld
Simba
Fuggler
Other brands
1

Bioworld

1 ASIN in Top 10

36.8%

Units

700

Revenue

$49K

Avg. price

$55.99

  • Bioworld Spongebob Squarepants Gary the Snail 16.4 Character Backpack

    B0D3VGN97J

    $55.99·★4.8·543 revs

    Bioworld Spongebob Squarepants Gary the Snail 16.4 Character Backpack

    Units sold700
2

Simba

1 ASIN in Top 10

15.8%

Units

300

Revenue

$7.7K

Avg. price

$26.03

  • Simba Toys Spongebob Squarepants Gary - 14in Collectible Plush – Super Soft, Cuddly Toy for All Ages Visit the Store

    B0DG8KVJ5H

    $26.03·★4.8·247 revs

    Simba Toys Spongebob Squarepants Gary - 14in Collectible Plush – Super Soft, Cuddly Toy for All Ages Visit the Store

    Units sold300
3

Fuggler

1 ASIN in Top 10

10.5%

Units

200

Revenue

$2.5K

Avg. price

$11.99

  • Fuggler SpongeBob 5-Inch Plush Keyring by ZURU, Funny Ugly Monster Bag Clip-on Stuffed Animal, Multiple Characters Available

    B0G4HWSBC8

    $11.99·★4.8·285 revs

    Fuggler SpongeBob 5-Inch Plush Keyring by ZURU, Funny Ugly Monster Bag Clip-on Stuffed Animal, Multiple Characters Available

    Units sold200

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