Garmin Forerunner 970 Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Garmin Forerunner 970 sales on Amazon US totaled 26,950 units in July 2026 (▼ 20.7% vs. the prior month), generating an estimated $6,285,804 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 91.7% of unit volume and 80.6% of revenue, while a typical listing is priced at $512.47. The keyword itself pulled 21,824 Amazon queries over the same period (▼ 1.7% MoM).
Zooming out to the 12-month window ending July 2026, the garmin forerunner 970 Top 50 moved 249,750 units and $67,272,921 in cumulative sales — an average of 20,813 units and $5,606,077 per month. Monthly throughput topped out at 45,850 units in November 2025 and dipped to 8,900 in February 2026, leaving the latest reading 80.3% higher than August 2025.
Garmin Forerunner 970 Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
26.9K
▼ 20.7% MoM
Monthly Revenue 2026/07
$6.3M
▼ 26.3% MoM
Top 10 Market Share 2026/07
91.7%
Garmin Forerunner 970 Market Share & Sales Concentration on Amazon US — July 2026
The most-sold garmin forerunner 970 listing on Amazon US in July 2026 is ASIN B0CG6NBJ61 (Brand: Garmin), which sold 10,000 units at $186.97 apiece — equal to 37.1% of every unit tracked in this report and 43% ahead of the No. 2 listing.
The Top 10 ASINs account for 24,700 units and $5,064,434 in July 2026 — 91.7% of unit volume and 80.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Garmin Forerunner 970' on Amazon
July 2026
Is 91.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0CG6NBJ61
Garmin Garmin vívoactive® 5, Health & Fitness GPS Smartwatch, 42mm, Ivory | 24/7 Health Monitoring, Built-In Sports Apps, Sleep Coach, Body Battery™ Energy Monitoring, Workout Benefit & Recovery Time
10K
▲ 11.1%vs. prior month
$1.9M
latest month
12-month trend
B092RCLKHN
Garmin Garmin Forerunner 55, GPS Running Watch with Daily Suggested Workouts, Up to 2 Weeks of Battery Life, Black - 010-02562-00
7K
▲ 40.0%vs. prior month
$903K
latest month
12-month trend
B0CT3SGHXL
Garmin Garmin Forerunner® 165, Running Smartwatch, 43mm, Black | Essential Training & Recovery Features, Built-In GPS for Distance, Pace & Speed, Garmin Coach, Daily Suggested Workouts
4K
▼ 60.0%vs. prior month
$813.3K
latest month
12-month trend
B0CT3VBDTV
Garmin Forerunner® 165, Running Smartwatch, 43mm, Whitestone | Essential Training & Recovery Features, Built-In GPS for Distance, Pace & Speed, Garmin Coach, Daily Suggested Workouts
1K
▼ 50.0%vs. prior month
$224.3K
latest month
12-month trend
B0BS1T9J4Y
Garmin Forerunner® 265, Running Smartwatch, 46mm, Black/Powder Gray | Advanced Training Metrics & Recovery Insights, Music On Your Wrist, Garmin Coach, Daily Suggested Workouts
500
▼ 75.0%vs. prior month
$215.2K
latest month
12-month trend
B0F8QZ7233
Garmin Forerunner® 970, 47mm, Carbon Gray DLC Titanium, Black/Whitestone | Premium GPS Running & Triathlong Smartwatch, AMOLED Display, Built-In Flashlight, Enhanced Navigation
500
▼ 50.0%vs. prior month
$374.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Garmin Forerunner 970 Brands on Amazon US — Top 2 Brand Sales Concentration (July 2026)
Garmin is the best-performing garmin forerunner 970 brand in July 2026, moving 24,300 units across 9 ASINs for 98.4% of Top 10 volume. ArmorSuit follows with 400 units (1.6%).
With 2 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.97 to $345.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Garmin
9 ASINs in Top 10
98.4%
Units
24.3K
Revenue
$5.1M
Avg. price
$345.99
B0CG6NBJ61
$186.97·★4.3·11.8K revsGarmin Garmin vívoactive® 5, Health & Fitness GPS Smartwatch, 42mm, Ivory | 24/7 Health Monitoring, Built-In Sports Apps, Sleep Coach, Body Battery™ Energy Monitoring, Workout Benefit & Recovery Time
Units sold10KB092RCLKHN
$129.00·★4.4·6.2K revsGarmin Garmin Forerunner 55, GPS Running Watch with Daily Suggested Workouts, Up to 2 Weeks of Battery Life, Black - 010-02562-00
Units sold7KB0CT3SGHXL
$199.00·★4.6·4.7K revsGarmin Garmin Forerunner® 165, Running Smartwatch, 43mm, Black | Essential Training & Recovery Features, Built-In GPS for Distance, Pace & Speed, Garmin Coach, Daily Suggested Workouts
Units sold4KB0CT3VBDTV
$199.00·★4.6·4.7K revsGarmin Forerunner® 165, Running Smartwatch, 43mm, Whitestone | Essential Training & Recovery Features, Built-In GPS for Distance, Pace & Speed, Garmin Coach, Daily Suggested Workouts
Units sold1KB0BS1T9J4Y
$349.99·★4.6·3K revsGarmin Forerunner® 265, Running Smartwatch, 46mm, Black/Powder Gray | Advanced Training Metrics & Recovery Insights, Music On Your Wrist, Garmin Coach, Daily Suggested Workouts
Units sold500B0F8QZ7233
$749.99·★4.6·539 revsGarmin Forerunner® 970, 47mm, Carbon Gray DLC Titanium, Black/Whitestone | Premium GPS Running & Triathlong Smartwatch, AMOLED Display, Built-In Flashlight, Enhanced Navigation
Units sold500B0FRG18TLS
$499.99·★4.5·1.6K revsGarmin Venu® 4, Advanced Fitness Smartwatch, 45mm, Black Silicone | 24/7 Health Monitoring, Advanced Sleep Tracking, Health Status, 80+ Preloaded Sports Apps, Built-In Flashlight
Units sold500B0BS1XZY7T
$499.99·★4.6·2K revsGarmin Forerunner® 965, Running Smartwatch, 47mm, Black/Powder Gray | Maps, Advanced Training Metrics & Recovery Insights, Maps, Music On Your Wrist, Garmin Coach, Daily Suggested Workouts
Units sold400B0FQ5TMTTF
$299.99·★4.3·3.4K revsGarmin vívoactive® 6, Health & Fitness GPS Smartwatch, Pink Dawn/Bone | 24/7 Health Monitoring, Built-In Sports Apps, Sleep Coach, Body Battery™ Energy Monitoring, Daily Suggested Workouts
Units sold400
ArmorSuit
1 ASIN in Top 10
1.6%
Units
400
Revenue
$4K
Avg. price
$9.97
B0FBJN25BV
$9.97·★4.3·21.8K revsArmorSuit 6 Pack for Garmin Forerunner 970 Screen Protector MilitaryShield HD Clear TPU Film - Made in USA
Units sold400
Trending Garmin Forerunner 970 Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0FRG18TLS booked 500 units at $499.99. On the growth side, B0BS1TP8TJ leads positive momentum with ▲ 300.0% MoM growth on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FRG18TLS
Garmin Venu® 4, Advanced Fitness Smartwatch, 45mm, Black Silicone | 24/7 Health Monitoring, Advanced Sleep Tracking, Health Status, 80+ Preloaded Sports Apps, Built-In Flashlight
Price
$499.99
Rating
4.5
Reviews
1.6K
Latest month sales
B0FQ5TMTTF
Garmin vívoactive® 6, Health & Fitness GPS Smartwatch, Pink Dawn/Bone | 24/7 Health Monitoring, Built-In Sports Apps, Sleep Coach, Body Battery™ Energy Monitoring, Daily Suggested Workouts
Price
$299.99
Rating
4.3
Reviews
3.4K
Latest month sales
B0BS1TP8TJ
Garmin Forerunner® 965, Running Smartwatch, 47mm, Amp Yellow/Black | Maps, Advanced Training Metrics & Recovery Insights, Maps, Music On Your Wrist, Garmin Coach, Daily Suggested Workouts
Unlock to view ASIN details and product titles
Price
$499.99
Rating
4.6
Reviews
2K
Latest month sales
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