Garmin Forerunner 965 Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Garmin Forerunner 965 sales on Amazon US totaled 29,350 units in July 2026 (▼ 21.7% vs. the prior month), generating an estimated $6,875,160 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 86.2% of unit volume and 78.4% of revenue, while a typical listing is priced at $393.57. The keyword itself pulled 15,829 Amazon queries over the same period (▼ 21.1% MoM).
Zooming out to the 12-month window ending July 2026, the garmin forerunner 965 Top 50 moved 281,650 units and $73,700,649 in cumulative sales — an average of 23,471 units and $6,141,721 per month. Monthly throughput topped out at 49,900 units in November 2025 and dipped to 10,200 in February 2026, leaving the latest reading 67.2% higher than August 2025.
Garmin Forerunner 965 Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
29.4K
▼ 21.7% MoM
Monthly Revenue 2026/07
$6.9M
▼ 28.4% MoM
Top 10 Market Share 2026/07
86.2%
Garmin Forerunner 965 Market Share & Sales Concentration on Amazon US — July 2026
The most-sold garmin forerunner 965 listing on Amazon US in July 2026 is ASIN B0CG6NBJ61 (Brand: Garmin), which sold 10,000 units at $186.97 apiece — equal to 34.1% of every unit tracked in this report and 43% ahead of the No. 2 listing.
The Top 10 ASINs account for 25,300 units and $5,391,760 in July 2026 — 86.2% of unit volume and 78.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Garmin Forerunner 965' on Amazon
July 2026
Is 86.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0CG6NBJ61
Garmin Garmin vívoactive® 5, Health & Fitness GPS Smartwatch, 42mm, Ivory | 24/7 Health Monitoring, Built-In Sports Apps, Sleep Coach, Body Battery™ Energy Monitoring, Workout Benefit & Recovery Time
10K
▲ 11.1%vs. prior month
$1.9M
latest month
12-month trend
B092RCLKHN
Garmin Garmin Forerunner 55, GPS Running Watch with Daily Suggested Workouts, Up to 2 Weeks of Battery Life, Black - 010-02562-00
7K
▲ 40.0%vs. prior month
$903K
latest month
12-month trend
B0CT3SGHXL
Garmin Garmin Forerunner® 165, Running Smartwatch, 43mm, Black | Essential Training & Recovery Features, Built-In GPS for Distance, Pace & Speed, Garmin Coach, Daily Suggested Workouts
4K
▼ 60.0%vs. prior month
$813.3K
latest month
12-month trend
B0DSC8JF59
Garmin Instinct® 3 AMOLED, Rugged GPS Smartwatch, 45mm, Black | Bright AMOLED Display, Rugged Design, Metal-Reinforced Bezel, 24/7 Health Monitoring, Built-In Flashlight
1K
▼ 66.7%vs. prior month
$319.8K
latest month
12-month trend
B0F38FCHD2
Garmin vívoactive® 6, Health & Fitness GPS Smartwatch, 42mm, Bone | 24/7 Health Monitoring, Built-In Sports Apps, Sleep Coach, Body Battery™ Energy Monitoring, Daily Suggested Workouts
1K
▲ 0.0%vs. prior month
$297.1K
latest month
12-month trend
B0BS1T9J4Y
Garmin Forerunner® 265, Running Smartwatch, 46mm, Black/Powder Gray | Advanced Training Metrics & Recovery Insights, Music On Your Wrist, Garmin Coach, Daily Suggested Workouts
500
▼ 75.0%vs. prior month
$215.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Trending Garmin Forerunner 965 Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0BYFCZZ9F booked 400 units at $597.00. On the growth side, B0BS1TP8TJ leads positive momentum with ▲ 300.0% MoM growth on 200 units, with B0H1F6H8FN close behind at ▲ 100.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0BYFCZZ9F
Garmin epix Pro (Gen 2) Sapphire, High Performance Smartwatch, 51mm, Black | Premium Multisport GPS Smartwatch, AMOLED Display, Built-In Flashlight, Advanced Training Metrics & Recovery Insights
Price
$597.00
Rating
4.6
Reviews
1.5K
Latest month sales
B0BS1TP8TJ
Garmin Forerunner® 965, Running Smartwatch, 47mm, Amp Yellow/Black | Maps, Advanced Training Metrics & Recovery Insights, Maps, Music On Your Wrist, Garmin Coach, Daily Suggested Workouts
Price
$499.99
Rating
4.6
Reviews
2K
Latest month sales
B0H1F6H8FN
Garmin Forerunner® 70, 43mm, Whitestone | Beginner-Level Running Smartwatch, Pace, Distance and Heart Rate, Daily Suggested Workouts, Adaptive Training Plans
Unlock to view ASIN details and product titles
Price
$249.99
Rating
4.3
Reviews
74
Latest month sales
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