Garmin 265 Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Garmin 265 sales on Amazon US totaled 31,250 units in July 2026 (▼ 21.7% vs. the prior month), generating an estimated $6,949,850 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 88.6% of unit volume and 81.1% of revenue, while a typical listing is priced at $326.35. The keyword itself pulled 12,417 Amazon queries over the same period (▼ 9.1% MoM).
Zooming out to the 12-month window ending July 2026, the garmin 265 Top 50 moved 314,550 units and $77,577,293 in cumulative sales — an average of 26,213 units and $6,464,774 per month. Monthly throughput topped out at 52,650 units in November 2025 and dipped to 12,050 in February 2026, leaving the latest reading 41.1% higher than August 2025.
Garmin 265 Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
31.3K
▼ 21.7% MoM
Monthly Revenue 2026/07
$6.9M
▼ 25.4% MoM
Top 10 Market Share 2026/07
88.6%
Garmin 265 Market Share & Sales Concentration on Amazon US — July 2026
The most-sold garmin 265 listing on Amazon US in July 2026 is ASIN B0CG6NBJ61 (Brand: Garmin), which sold 10,000 units at $185.97 apiece — equal to 32.0% of every unit tracked in this report and 43% ahead of the No. 2 listing.
The Top 10 ASINs account for 27,700 units and $5,635,025 in July 2026 — 88.6% of unit volume and 81.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Garmin 265' on Amazon
July 2026
Is 88.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0CG6NBJ61
Garmin Garmin vívoactive® 5, Health & Fitness GPS Smartwatch, 42mm, Ivory | 24/7 Health Monitoring, Built-In Sports Apps, Sleep Coach, Body Battery™ Energy Monitoring, Workout Benefit & Recovery Time
10K
▲ 11.1%vs. prior month
$1.9M
latest month
12-month trend
B092RCLKHN
Garmin Garmin Forerunner 55, GPS Running Watch with Daily Suggested Workouts, Up to 2 Weeks of Battery Life, Black - 010-02562-00
7K
▲ 40.0%vs. prior month
$903K
latest month
12-month trend
B0CT3SGHXL
Garmin Garmin Forerunner® 165, Running Smartwatch, 43mm, Black | Essential Training & Recovery Features, Built-In GPS for Distance, Pace & Speed, Garmin Coach, Daily Suggested Workouts
4K
▼ 60.0%vs. prior month
$813.3K
latest month
12-month trend
B0CG6NR413
Garmin Garmin vívoactive® 5, Health & Fitness GPS Smartwatch, 42mm, Black | 24/7 Health Monitoring, Built-In Sports Apps, Sleep Coach, Body Battery™ Energy Monitoring, Workout Benefit & Recovery Time
2K
▼ 60.0%vs. prior month
$438.5K
latest month
12-month trend
B0CT3VBDTV
Garmin Forerunner® 165, Running Smartwatch, 43mm, Whitestone | Essential Training & Recovery Features, Built-In GPS for Distance, Pace & Speed, Garmin Coach, Daily Suggested Workouts
1K
▼ 50.0%vs. prior month
$224.3K
latest month
12-month trend
B0F38GK1QZ
Garmin vívoactive® 6, Health & Fitness GPS Smartwatch, 42mm, Slate | 24/7 Health Monitoring, Built-In Sports Apps, Sleep Coach, Body Battery™ Energy Monitoring, Daily Suggested Workouts
1K
vs. prior month
$294.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Garmin 265 Brands on Amazon US — Top 2 Brand Sales Concentration (July 2026)
Garmin is the best-performing garmin 265 brand in July 2026, moving 26,700 units across 9 ASINs for 96.4% of Top 10 volume. COROS follows with 1,000 units (3.6%).
With 2 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $249.00 to $287.55, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Garmin
9 ASINs in Top 10
96.4%
Units
26.7K
Revenue
$5.4M
Avg. price
$287.55
B0CG6NBJ61
$185.97·★4.3·11.8K revsGarmin Garmin vívoactive® 5, Health & Fitness GPS Smartwatch, 42mm, Ivory | 24/7 Health Monitoring, Built-In Sports Apps, Sleep Coach, Body Battery™ Energy Monitoring, Workout Benefit & Recovery Time
Units sold10KB092RCLKHN
$129.00·★4.4·6.2K revsGarmin Garmin Forerunner 55, GPS Running Watch with Daily Suggested Workouts, Up to 2 Weeks of Battery Life, Black - 010-02562-00
Units sold7KB0CT3SGHXL
$197.03·★4.6·4.8K revsGarmin Garmin Forerunner® 165, Running Smartwatch, 43mm, Black | Essential Training & Recovery Features, Built-In GPS for Distance, Pace & Speed, Garmin Coach, Daily Suggested Workouts
Units sold4KB0CG6NR413
$189.97·★4.3·11.8K revsGarmin Garmin vívoactive® 5, Health & Fitness GPS Smartwatch, 42mm, Black | 24/7 Health Monitoring, Built-In Sports Apps, Sleep Coach, Body Battery™ Energy Monitoring, Workout Benefit & Recovery Time
Units sold2KB0CT3VBDTV
$199.00·★4.6·4.8K revsGarmin Forerunner® 165, Running Smartwatch, 43mm, Whitestone | Essential Training & Recovery Features, Built-In GPS for Distance, Pace & Speed, Garmin Coach, Daily Suggested Workouts
Units sold1KB0F38GK1QZ
$294.99·★4.4·3.4K revsGarmin vívoactive® 6, Health & Fitness GPS Smartwatch, 42mm, Slate | 24/7 Health Monitoring, Built-In Sports Apps, Sleep Coach, Body Battery™ Energy Monitoring, Daily Suggested Workouts
Units sold1KB0CDC6H66Y
$291.99·★4.4·6.6K revsGarmin Garmin Venu® 3, Premium Fitness Smartwatch, 45mm, Black | Body Battery™ Energy Monitoring, Sleep Coach, Built-In Sports Apps, Built-In Speaker & Mic, Workout Benefit & Recovery Time
Units sold700B0BS1T9J4Y
$349.99·★4.6·3K revsGarmin Forerunner® 265, Running Smartwatch, 46mm, Black/Powder Gray | Advanced Training Metrics & Recovery Insights, Music On Your Wrist, Garmin Coach, Daily Suggested Workouts
Units sold500B0F8QZ7233
$749.99·★4.6·545 revsGarmin Forerunner® 970, 47mm, Carbon Gray DLC Titanium, Black/Whitestone | Premium GPS Running & Triathlong Smartwatch, AMOLED Display, Built-In Flashlight, Enhanced Navigation
Units sold500
COROS
1 ASIN in Top 10
3.6%
Units
1K
Revenue
$249K
Avg. price
$249.00
B0FYGTCX83
$249.00·★4.5·382 revsCOROS PACE 4 Ultralight Sport GPS Watch for Run- Black Silicone, Standard | 1.2" AMOLED Touchscreen,19 days of daily use, Voice Control, Advanced Training Tools, Accurate GPS, Heart Rate Monitor
Units sold1K
Trending Garmin 265 Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0F38GK1QZ booked 1K units at $294.99. On the growth side, B0H1F79N52 leads positive momentum with ▲ 500.0% MoM growth on 300 units, with B0FYGTCX83 close behind at ▲ 100.0% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0F38GK1QZ
Garmin vívoactive® 6, Health & Fitness GPS Smartwatch, 42mm, Slate | 24/7 Health Monitoring, Built-In Sports Apps, Sleep Coach, Body Battery™ Energy Monitoring, Daily Suggested Workouts
Price
$294.99
Rating
4.4
Reviews
3.4K
Latest month sales
B0H1F79N52
Garmin Forerunner® 170 Music, 43mm, Black/Amp Yellow | GPS Running Smartwatch, Music On Your Wrist, Pace & Distance, Daily Suggested Workouts, Garmin Coach, Adaptive Training Plans
Price
$349.99
Rating
4.3
Reviews
36
Latest month sales
B0FYGTCX83
COROS PACE 4 Ultralight Sport GPS Watch for Run- Black Silicone, Standard | 1.2" AMOLED Touchscreen,19 days of daily use, Voice Control, Advanced Training Tools, Accurate GPS, Heart Rate Monitor
Unlock to view ASIN details and product titles
Price
$249.00
Rating
4.5
Reviews
382
Latest month sales
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