Funny Birthday Cards For Men Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Funny Birthday Cards For Men sales on Amazon US totaled 96,500 units in July 2026 (▲ 10.9% vs. the prior month), generating an estimated $825,951 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 50.8% of unit volume and 56.6% of revenue, while a typical listing is priced at $7.77. The keyword itself pulled 25,240 Amazon queries over the same period (▲ 19.1% MoM).
Zooming out to the 12-month window ending July 2026, the funny birthday cards for men Top 50 moved 944,050 units and $8,377,146 in cumulative sales — an average of 78,671 units and $698,095 per month. Monthly throughput topped out at 96,500 units in July 2026 and dipped to 48,700 in May 2026, leaving the latest reading 47.2% higher than August 2025.
Funny Birthday Cards For Men Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
96.5K
▲ 10.9% MoM
Monthly Revenue 2026/07
$826K
▲ 11.1% MoM
Top 10 Market Share 2026/07
50.8%
Funny Birthday Cards For Men Market Share & Sales Concentration on Amazon US — July 2026
The most-sold funny birthday cards for men listing on Amazon US in July 2026 is ASIN B0BBWGCJ46 (Brand: Rosa Vila), which sold 8,000 units at $14.99 apiece — equal to 8.3% of every unit tracked in this report and 14% ahead of the No. 2 listing.
The Top 10 ASINs account for 49,000 units and $467,590 in July 2026 — 50.8% of unit volume and 56.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Funny Birthday Cards For Men' on Amazon
July 2026
Is 50.8% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B0BBWGCJ46
Funny Happy Birthday Candle, Unique Happy Birthday Gifts for Women and Men, Fun Gift Ideas for 30th, 40th, 50th and 60th Birthdays, Back and Body Hurts Candle, Long-Lasting Scent, Gift-Ready
8K
▲ 33.3%vs. prior month
$118K
latest month
12-month trend
B0F88FJ56K
A little Birthday Toast to you - Funny Happy Birthday Gifts for Women, Men, Mom, Dad, Sister, Best Friend - Unique Birthday Decorations Crochet Toast Gift Card for Her Him Coworker Gifts Ideas
7K
▲ 16.7%vs. prior month
$66.4K
latest month
12-month trend
B07BJ68K16
Hallmark Birthday Cards with Envelopes, Assorted 12-Pack (Happy!) | Hand-embellished details with glitter and ribbon. White envelopes included. Premium paper stock., 4.7 x 6.8 in
6K
▲ 0.0%vs. prior month
$71.9K
latest month
12-month trend
B0GTLPLH6Y
FANCYLUCKY Funny Birthday Card Gifts for Women Her Best Friend | Aging Humor Birthday Decorations for BFF Sister Coworker, Printed Message Inside with Envelope, Idea for Party Celebrations
5K
▲ 66.7%vs. prior month
$30.3K
latest month
12-month trend
B0CFQ78QPC
MZD8391 Pop Up Birthday Card with Music, Light, Firework For Men Women | Play Birthday Song, Fireworks & Lights Dance, Blowable Candle, 3D Musical Happy Birthday Cards Gift for Mom Kids Dad Wife
5K
▲ 25.0%vs. prior month
$48.9K
latest month
12-month trend
B0FH4CB7CP
Pop Up Birthday Cards for Men, LED Light & Music Blow The Candle | 3D Balloons, Singing Happy Birthday gifts Card for Husband - Women, Kids, Son, Her, & Dad
4K
▼ 20.0%vs. prior month
$39.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Funny Birthday Cards For Men Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Hallmark is the best-performing funny birthday cards for men brand in July 2026, moving 9,000 units across 2 ASINs for 18.4% of Top 10 volume. Rosa Vila follows with 8,000 units (16.3%), ahead of Ovrrcame on 7,000 units (14.3%).
Volume is spread across 9 brands, with the top three holding 49.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $8.44 to $14.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Hallmark
2 ASINs in Top 10
18.4%
Units
9K
Revenue
$89.9K
Avg. price
$8.99
B07BJ68K16
$11.99·★4.6·9.2K revsHallmark Birthday Cards with Envelopes, Assorted 12-Pack (Happy!) | Hand-embellished details with glitter and ribbon. White envelopes included. Premium paper stock., 4.7 x 6.8 in
Units sold6KB081DLFT5D
$5.99·★4.8·2.4K revsHallmark Signature Birthday Card (Best Birthday Ever)
Units sold3K
Rosa Vila
1 ASIN in Top 10
16.3%
Units
8K
Revenue
$118K
Avg. price
$14.99
B0BBWGCJ46
$14.99·★4.7·2.2K revsFunny Happy Birthday Candle, Unique Happy Birthday Gifts for Women and Men, Fun Gift Ideas for 30th, 40th, 50th and 60th Birthdays, Back and Body Hurts Candle, Long-Lasting Scent, Gift-Ready
Units sold8K
Ovrrcame
1 ASIN in Top 10
14.3%
Units
7K
Revenue
$66.4K
Avg. price
$8.44
B0F88FJ56K
$8.44·★4.8·1.3K revsA little Birthday Toast to you - Funny Happy Birthday Gifts for Women, Men, Mom, Dad, Sister, Best Friend - Unique Birthday Decorations Crochet Toast Gift Card for Her Him Coworker Gifts Ideas
Units sold7K
Trending Funny Birthday Cards For Men Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0D6YGQ23M leads positive momentum with ▲ 166.7% MoM growth on 800 units, with B0GVYD14SB close behind at ▲ 150.0% MoM on 500 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0D6YGQ23M
MZD8391 Birthday Card with Music, Light, Firework, Candle For Men Women | Play Birthday Song, Fireworks & Lights Dance, Blowable Candle, 3D Pop Up Happy Birthday Cards Gift for Father Wife Kids Mom
Price
$9.99
Rating
4.7
Reviews
5K
Latest month sales
B0GVYD14SB
Funny Birthday Card for Men Women, Humor Birthday Card Gift for Friends Bestie Coworkers Loved Ones, Unique Joke Cards for Him Her
Price
$5.99
Rating
4.7
Reviews
50
Latest month sales
B01LZO63HA
Hallmark Birthday Card for Him (Extra Attention), Color Band Cake (0499RZB1194)
Unlock to view ASIN details and product titles
Price
$4.99
Rating
4.8
Reviews
3.8K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this funny birthday cards for men report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card