Funny Birthday Card Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Funny Birthday Card sales on Amazon US totaled 111,300 units in July 2026 (▲ 5.5% vs. the prior month), generating an estimated $962,104 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 46.7% of unit volume and 53.5% of revenue, while a typical listing is priced at $7.85. The keyword itself pulled 34,326 Amazon queries over the same period (▲ 21.2% MoM).
Zooming out to the 12-month window ending July 2026, the funny birthday card Top 50 moved 1,193,250 units and $11,100,282 in cumulative sales — an average of 99,438 units and $925,023 per month. Monthly throughput topped out at 111,300 units in July 2026 and dipped to 57,900 in May 2026, leaving the latest reading 19.3% higher than August 2025.
Funny Birthday Card Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
111.3K
▲ 5.5% MoM
Monthly Revenue 2026/07
$962.1K
▲ 6.0% MoM
Top 10 Market Share 2026/07
46.7%
Funny Birthday Card Market Share & Sales Concentration on Amazon US — July 2026
The most-sold funny birthday card listing on Amazon US in July 2026 is ASIN B0BBWGCJ46 (Brand: Rosa Vila), which sold 8,000 units at $14.99 apiece — equal to 7.2% of every unit tracked in this report and 14% ahead of the No. 2 listing.
The Top 10 ASINs account for 52,000 units and $514,630 in July 2026 — 46.7% of unit volume and 53.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Funny Birthday Card' on Amazon
July 2026
Is 46.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0BBWGCJ46
Funny Happy Birthday Candle, Unique Happy Birthday Gifts for Women and Men, Fun Gift Ideas for 30th, 40th, 50th and 60th Birthdays, Back and Body Hurts Candle, Long-Lasting Scent, Gift-Ready
8K
▲ 33.3%vs. prior month
$118K
latest month
12-month trend
B0F88FJ56K
A little Birthday Toast to you - Funny Happy Birthday Gifts for Women, Men, Mom, Dad, Sister, Best Friend - Unique Birthday Decorations Crochet Toast Gift Card for Her Him Coworker Gifts Ideas
7K
▲ 16.7%vs. prior month
$66.4K
latest month
12-month trend
B07BJ68K16
Hallmark Birthday Cards with Envelopes, Assorted 12-Pack (Happy!) | Hand-embellished details with glitter and ribbon. White envelopes included. Premium paper stock., 4.7 x 6.8 in
6K
▲ 0.0%vs. prior month
$71.9K
latest month
12-month trend
B0CHRFTJ82
ROBBEAR Happy Birthday Pop Up Card with Birthday Age Design, DIY Card Highlight Birthday Milestone, 3D Birthday Gift Box with Detachable and Free Combination Numbers, A Unique Card for Daughter, Son, Mom, Dad, Friend
6K
▼ 40.0%vs. prior month
$32.3K
latest month
12-month trend
B0GTLPLH6Y
FANCYLUCKY Funny Birthday Card Gifts for Women Her Best Friend | Aging Humor Birthday Decorations for BFF Sister Coworker, Printed Message Inside with Envelope, Idea for Party Celebrations
5K
▲ 66.7%vs. prior month
$30.3K
latest month
12-month trend
B0CFQ78QPC
MZD8391 Pop Up Birthday Card with Music, Light, Firework For Men Women | Play Birthday Song, Fireworks & Lights Dance, Blowable Candle, 3D Musical Happy Birthday Cards Gift for Mom Kids Dad Wife
5K
▲ 25.0%vs. prior month
$48.9K
latest month
12-month trend
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Best Funny Birthday Card Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Rosa Vila is the best-performing funny birthday card brand in July 2026, moving 8,000 units across 1 ASIN for 15.4% of Top 10 volume. Ovrrcame follows with 7,000 units (13.5%), ahead of Hallmark on 6,000 units (11.5%).
Volume is spread across 10 brands, with the top three holding 40.4% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $8.44 to $14.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Rosa Vila
1 ASIN in Top 10
15.4%
Units
8K
Revenue
$118K
Avg. price
$14.99
B0BBWGCJ46
$14.99·★4.7·2.2K revsFunny Happy Birthday Candle, Unique Happy Birthday Gifts for Women and Men, Fun Gift Ideas for 30th, 40th, 50th and 60th Birthdays, Back and Body Hurts Candle, Long-Lasting Scent, Gift-Ready
Units sold8K
Ovrrcame
1 ASIN in Top 10
13.5%
Units
7K
Revenue
$66.4K
Avg. price
$8.44
B0F88FJ56K
$8.44·★4.8·1.3K revsA little Birthday Toast to you - Funny Happy Birthday Gifts for Women, Men, Mom, Dad, Sister, Best Friend - Unique Birthday Decorations Crochet Toast Gift Card for Her Him Coworker Gifts Ideas
Units sold7K
Hallmark
1 ASIN in Top 10
11.5%
Units
6K
Revenue
$71.9K
Avg. price
$11.99
B07BJ68K16
$11.99·★4.6·9.2K revsHallmark Birthday Cards with Envelopes, Assorted 12-Pack (Happy!) | Hand-embellished details with glitter and ribbon. White envelopes included. Premium paper stock., 4.7 x 6.8 in
Units sold6K
Trending Funny Birthday Card Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0GVYD14SB leads positive momentum with ▲ 150.0% MoM growth on 500 units, with B0DTB8RGT2 close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GVYD14SB
Funny Birthday Card for Men Women, Humor Birthday Card Gift for Friends Bestie Coworkers Loved Ones, Unique Joke Cards for Him Her
Price
$5.99
Rating
4.7
Reviews
50
Latest month sales
B0DTB8RGT2
Funny Birthday Card for Women, Men, Friends! Hilarious Birthday Fairy Joke | Funny Message Inside, Professionally Printed, 5 x 7 Premium Cardstock, Envelope Included, Protective Sleeve, For Big Laughs!
Price
$7.98
Rating
4.9
Reviews
310
Latest month sales
B0G2T7NZXW
Funny Birthday Card for Women, Her & Friends! Hilarious Birthday Queen Joke | Funny Message Inside, Professionally Printed, 5 x 7 Premium Cardstock, Envelope Included, Protective Sleeve, For Big Laughs!
Unlock to view ASIN details and product titles
Price
$7.98
Rating
4.9
Reviews
223
Latest month sales
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