Funko Pop Protector Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

upsimples is the best-performing funko pop protector brand in July 2026, moving 6,000 units across 1 ASIN for 50.8% of Top 10 volume. Sooez follows with 1,900 units (16.1%), ahead of Funko on 1,700 units (14.4%).

With 7 brands splitting the Top 10 and 81.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.88 to $16.96, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B089G8S9QZ leads positive momentum with ▲ 166.7% MoM growth on 800 units, with B0FJ2QQVKH close behind at ▲ 100.0% MoM on 100 units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.