Bluey Tonie Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Bluey Tonie sales on Amazon US totaled 99,400 units in July 2026 (▼ 4.9% vs. the prior month), generating an estimated $1,666,010 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 47.3% of unit volume and 37.0% of revenue, while a typical listing is priced at $19.74. The keyword itself pulled 21,917 Amazon queries over the same period (▲ 22.0% MoM).
Zooming out to the 12-month window ending July 2026, the bluey tonie Top 50 moved 1,995,050 units and $33,152,266 in cumulative sales — an average of 166,254 units and $2,762,689 per month. Monthly throughput topped out at 487,800 units in December 2025 and dipped to 46,200 in May 2026, leaving the latest reading 7.4% lower than August 2025.
Bluey Tonie Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
99.4K
▼ 4.9% MoM
Monthly Revenue 2026/07
$1.7M
▼ 3.9% MoM
Top 10 Market Share 2026/07
47.3%
Bluey Tonie Market Share & Sales Concentration on Amazon US — July 2026
The most-sold bluey tonie listing on Amazon US in July 2026 is ASIN B09PGVGCH5 (Brand: Horizon Group USA), which sold 10,000 units at $5.99 apiece — equal to 10.1% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 47,000 units and $616,460 in July 2026 — 47.3% of unit volume and 37.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Bluey Tonie' on Amazon
July 2026
![Tonies Moana Audio Toy Figurine from Disney [English] (ASIN B093TPP32X), rank #8 by monthly sales volume for 'Bluey Tonie' on Amazon](https://m.media-amazon.com/images/I/71ZBhIXMWNL._AC_UY512_.jpg)
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Top 5 Volume Share breakdown
B09PGVGCH5
Horizon Group USA Bluey Aqua Art - Reusable Water Reveal Activity Pages With Water Pen for No-Mess Drawing and Coloring | Reusable Water Reveal Activity with Activity Pages and Water Pen, Mess Free Coloring for Travel and Road Trips
10K
▲ 0.0%vs. prior month
$40.9K
latest month
12-month trend
B0FB74L24S
Tonies Ms. Rachel Audio Toy Figurine
6K
▼ 14.3%vs. prior month
$118.6K
latest month
12-month trend
B083XNCRS3
Bluey Family Figure 4-Pack, Poseable Toys with Bingo & Bandit | Movable arms & legs, portable size for on-the-go play; toddler figurine toys for kids ages 3+, thoughtful gift
5K
▲ 25.0%vs. prior month
$62.3K
latest month
12-month trend
B09HR1Q6DP
Crayola Bluey Color Wonder Coloring Set, 18 Mess Free Toddler Coloring Pages & 5 Markers, Bluey Activity Set for Kids, Gift for Toddlers, Ages 3+
5K
▲ 25.0%vs. prior month
$44.9K
latest month
12-month trend
B0FTMSQGZ4
Chuckle & Roar Pop It Book, Colors, English & Spanish, Quiet Mode, 1–4+ | English & Spanish Color Toddler Learning Toys, Quiet Mode Option, Sturdy Plastic Sensory Toys, Busy Book for Toddlers 1-3
4K
▲ 300.0%vs. prior month
$99.9K
latest month
12-month trend
B09PGVZ5TJ
Horizon Group USA Bluey Sticker Playset, 2 Sticker Play Scenes, 35+ Reusable Puffy Bluey Repositionable Stickers for Kids, Perfect for Travel, Screen-Free Fun | Activity Book for Kids with Reusable Puffy Stickers, No Mess Travel and Car Toys and Games, 2-Sided Play Scenes
4K
▼ 20.0%vs. prior month
$24K
latest month
12-month trend
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Best Bluey Tonie Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Tonies is the best-performing bluey tonie brand in July 2026, moving 16,000 units across 4 ASINs for 34.0% of Top 10 volume. Horizon Group USA follows with 14,000 units (29.8%), ahead of Bluey on 5,000 units (10.6%).
With 6 brands splitting the Top 10 and 74.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.99 to $19.94, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Tonies
4 ASINs in Top 10
34.0%
Units
16K
Revenue
$317.6K
Avg. price
$19.94
B0FB74L24S
$19.94·★4.9·1.1K revsTonies Ms. Rachel Audio Toy Figurine
Units sold6KB08FCXHLHH
$19.94·★4.7·1.4K revsTonies Woody Audio Toy Figurine from Disney and Pixar's Toy Story
Units sold4KB093TPP32X
$19.94·★4.7·2.7K revsTonies Moana Audio Toy Figurine from Disney [English]
Units sold3KB08FF8949Z
$19.94·★4.8·2.5K revsTonies Elsa Audio Toy Figurine from Disney's Frozen
Units sold3K
Horizon Group USA
2 ASINs in Top 10
29.8%
Units
14K
Revenue
$64.9K
Avg. price
$5.99
B09PGVGCH5
$5.99·★4.7·13.3K revsHorizon Group USA Bluey Aqua Art - Reusable Water Reveal Activity Pages With Water Pen for No-Mess Drawing and Coloring | Reusable Water Reveal Activity with Activity Pages and Water Pen, Mess Free Coloring for Travel and Road Trips
Units sold10KB09PGVZ5TJ
$5.99·★4.4·5.2K revsHorizon Group USA Bluey Sticker Playset, 2 Sticker Play Scenes, 35+ Reusable Puffy Bluey Repositionable Stickers for Kids, Perfect for Travel, Screen-Free Fun | Activity Book for Kids with Reusable Puffy Stickers, No Mess Travel and Car Toys and Games, 2-Sided Play Scenes
Units sold4K
Bluey
1 ASIN in Top 10
10.6%
Units
5K
Revenue
$62.3K
Avg. price
$12.55
B083XNCRS3
$12.55·★4.8·24.9K revsBluey Family Figure 4-Pack, Poseable Toys with Bingo & Bandit | Movable arms & legs, portable size for on-the-go play; toddler figurine toys for kids ages 3+, thoughtful gift
Units sold5K
Trending Bluey Tonie Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0FTMSQGZ4 booked 4K units at $24.97, with ▲ 300.0% MoM change. On the growth side, B0FDF9CF1C leads positive momentum with ▲ 1100.0% MoM growth on 600 units, with B09QMTND6S close behind at ▲ 700.0% MoM on 800 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FTMSQGZ4
Chuckle & Roar Pop It Book, Colors, English & Spanish, Quiet Mode, 1–4+ | English & Spanish Color Toddler Learning Toys, Quiet Mode Option, Sturdy Plastic Sensory Toys, Busy Book for Toddlers 1-3
Price
$24.97
Rating
4.7
Reviews
422
Latest month sales
B0FDF9CF1C
Operation Bluey Edition Board Game for Kids – Electronic Talking Game with All-in-1 Carrying Case – 2 Ways to Play – 1+ Players – 10 Mins. – Ages 6+ (Amazon Exclusive)
Price
$24.99
Rating
4.9
Reviews
50
Latest month sales
B09QMTND6S
Tonies Daniel the Tiger Audio Toy Figurine from Daniel Tiger's Neighborhood
Unlock to view ASIN details and product titles
Price
$19.94
Rating
4.9
Reviews
1.2K
Latest month sales
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