Fufu Squishy Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Fufu Squishy sales on Amazon US totaled 193,500 units in July 2026 (▼ 4.9% vs. the prior month), generating an estimated $2,546,838 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 47.5% of unit volume and 38.3% of revenue, while a typical listing is priced at $15.09. The keyword itself pulled 13,051 Amazon queries over the same period (▼ 22.0% MoM).
Zooming out to the 12-month window ending July 2026, the fufu squishy Top 50 moved 1,369,400 units and $18,274,268 in cumulative sales — an average of 114,117 units and $1,522,856 per month. Monthly throughput topped out at 203,500 units in June 2026 and dipped to 51,150 in September 2025, leaving the latest reading 268.9% higher than August 2025.
Fufu Squishy Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
193.5K
▼ 4.9% MoM
Monthly Revenue 2026/07
$2.5M
▲ 2.0% MoM
Top 10 Market Share 2026/07
47.5%
Fufu Squishy Market Share & Sales Concentration on Amazon US — July 2026
The most-sold fufu squishy listing on Amazon US in July 2026 is ASIN B0GH7H2GZF (Brand: Midou), which sold 10,000 units at $5.88 apiece — equal to 5.2% of every unit tracked in this report.
The Top 10 ASINs account for 92,000 units and $975,040 in July 2026 — 47.5% of unit volume and 38.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Fufu Squishy' on Amazon
July 2026
Is 47.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0GH7H2GZF
Midou Slow Rising Dumpling Squishy Butter Squeeze Toy Sensory Stress Relief Squishies Soft & Stretchy Fidget Toys for Anxiety Relief Party Favors 1Pcs with Smile Face
10K
▼ 66.7%vs. prior month
$53.7K
latest month
12-month trend
B0BVNSDG2W
nobasco Squishies, 32 Pack Mochi Squishy Toys - Kawaii Cat Squishys Slow Rising Animals - Party Favors, Goodie Bag, Birthday Gifts, Mini Squishies Stress Reliever Toy
10K
▲ 0.0%vs. prior month
$73.1K
latest month
12-month trend
B0CYT6D2ZS
6-Pack Pink Slime Kit for Girls, Cloud Butter Squishy Birthday Gift Set | Party favor, goodie bag stuffer, Easter basket filler and sensory toy for kids ages 4-10
10K
▲ 0.0%vs. prior month
$134.3K
latest month
12-month trend
B0FG779YKY
Original Big Block Premium Stress Cube, Squishy Fidget Toy, Kids & Adults | Non-toxic ASTM certified, US family-owned, easy replacement, jumbo sensory squeeze cube for stress relief
10K
▲ 25.0%vs. prior month
$169.9K
latest month
12-month trend
B0GY7YN8BZ
Cheese Squishy Stress Relief Original Sensory Food Squishy Stress Relief Fidget Toy Stress Balls for Adults (Yellow-1PC)
10K
▲ 0.0%vs. prior month
$95.1K
latest month
12-month trend
B0CGHC2BSR
80 Pcs Party Favors for Kids 4-8, Kawaii Squishies Mochi Squishy Toys Bulk | Fidget Sensory Toys Birthday Gifts for Boys Girls, Easter Egg Fillers Treasure Box Toys Classroom Prizes Goodie Bag Stuffers
9K
▲ 0.0%vs. prior month
$140.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Fufu Squishy Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Generic is the best-performing fufu squishy brand in July 2026, moving 26,000 units across 3 ASINs for 28.3% of Top 10 volume. Midou follows with 10,000 units (10.9%), ahead of nobasco on 10,000 units (10.9%).
Volume is spread across 8 brands, with the top three holding 50.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $5.88 to $8.65, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Generic
3 ASINs in Top 10
28.3%
Units
26K
Revenue
$217.6K
Avg. price
$8.65
B0F7M16P52
$5.99·★3.7·1.3K revsButter Slow Rising Squishy，Squishy Toy,Dumpling Stress Balls,Fidget Toy | butter squishy Party Favor Gift squeeze toy back to school
Units sold9KB0GSZGPFYQ
$9.98·★4.1·381 revsQHPOQU 2 Packs Slow Rising Squishy Butter Squeeze Toys Pack Sensory Stress Relief Squishies Soft & Stretchy Fidget Toys for Anxiety Relief Party Favors Squishy Butter
Units sold9KB0DPV6Q119
$9.98·★4.5·395 revsButter Slow Rising Squishy，Squishy Toy,Dumpling Stress Balls,Fidget Toy | Bread squishy butter squishy Party Favor Gift squeeze toy back to school
Units sold8K
Midou
1 ASIN in Top 10
10.9%
Units
10K
Revenue
$53.7K
Avg. price
$5.88
B0GH7H2GZF
$5.88·★3.7·1.1K revsMidou Slow Rising Dumpling Squishy Butter Squeeze Toy Sensory Stress Relief Squishies Soft & Stretchy Fidget Toys for Anxiety Relief Party Favors 1Pcs with Smile Face
Units sold10K
nobasco
1 ASIN in Top 10
10.9%
Units
10K
Revenue
$73.1K
Avg. price
$7.99
B0BVNSDG2W
$7.99·★4.6·5.2K revsnobasco Squishies, 32 Pack Mochi Squishy Toys - Kawaii Cat Squishys Slow Rising Animals - Party Favors, Goodie Bag, Birthday Gifts, Mini Squishies Stress Reliever Toy
Units sold10K
Trending Fufu Squishy Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0DPV6Q119 booked 8K units at $9.98, with ▲ 60.0% MoM change. On the growth side, B0GV22JT89 leads positive momentum with ▲ 900.0% MoM growth on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DPV6Q119
Butter Slow Rising Squishy，Squishy Toy,Dumpling Stress Balls,Fidget Toy | Bread squishy butter squishy Party Favor Gift squeeze toy back to school
Price
$9.98
Rating
4.5
Reviews
395
Latest month sales
B071LHQQLT
Squishy Gold Mango Colossal Slow Rising Scented Fruit Squishies
Price
$12.99
Rating
4.3
Reviews
2.4K
Latest month sales
B0GV22JT89
Toymendous Squishy Fried Chicken - Squish Toy - Ages 3+
Unlock to view ASIN details and product titles
Price
$11.99
Rating
3.8
Reviews
68
Latest month sales
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