Fudge Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Fudge sales on Amazon US totaled 187,600 units in July 2026 (▼ 8.9% vs. the prior month), generating an estimated $1,300,942 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 48.5% of unit volume and 35.8% of revenue, while a typical listing is priced at $12.07. The keyword itself pulled 19,183 Amazon queries over the same period (▲ 9.1% MoM).
Zooming out to the 12-month window ending July 2026, the fudge Top 50 moved 1,743,400 units and $12,567,017 in cumulative sales — an average of 145,283 units and $1,047,251 per month. Monthly throughput topped out at 205,900 units in June 2026 and dipped to 109,050 in August 2025, leaving the latest reading 72.0% higher than August 2025.
Fudge Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
187.6K
▼ 8.9% MoM
Monthly Revenue 2026/07
$1.3M
▼ 8.1% MoM
Top 10 Market Share 2026/07
48.5%
Fudge Market Share & Sales Concentration on Amazon US — July 2026
The most-sold fudge listing on Amazon US in July 2026 is ASIN B008C1GQWU (Brand: Snack Pack), which sold 10,000 units at $3.97 apiece — equal to 5.3% of every unit tracked in this report.
The Top 10 ASINs account for 91,000 units and $465,590 in July 2026 — 48.5% of unit volume and 35.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Fudge' on Amazon
July 2026
Is 48.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B008C1GQWU
Snack Pack Milk Chocolate and Chocolate Fudge Pudding Cups, 3.25 oz., 12-ct | Made with real milk; great for office snacks, lunchbox school snacks; also perfect for an after-dinner sweet treat or dessert
10K
▲ 0.0%vs. prior month
$39.7K
latest month
12-month trend
B00F9BJ100
Fiber One 70 Calorie Chocolate Fudge Brownies, Mega Pack, 18 ct, 16 oz | 26% Daily Value of Fiber per Bar, 70 Calories & 2g Sugar, 5g Net Carbs, Bulk Pack for Office or Pantry Stocking
10K
▲ 0.0%vs. prior month
$93.6K
latest month
12-month trend
B00U9WS33K
Keebler Coconut Dreams Cookies, Coconut & Caramel Coated in Fudge, 8.5 Oz | Coconut cookies with caramel coated in fudge, coconut snacks for snacking, dessert, or a sweet treat to share at a party
10K
▲ 0.0%vs. prior month
$29.8K
latest month
12-month trend
B096Y3RX1W
Amazon Grocery, Frosted Toaster Pastries, Fudge, 13.5 ounce, 8 Ct
10K
▲ 0.0%vs. prior month
$16.3K
latest month
12-month trend
B0C47MPDL5
Betty Crocker Delights Triple Chocolate Fudge Cake Mix, 13.25 oz | Pudding In The Mix For Moist Texture, Doubles As Cupcake Mix, America's #1 Cake Mix Brand
10K
▲ 11.1%vs. prior month
$19.4K
latest month
12-month trend
B088CX986W
Yasso Fudge Brownie Frozen Greek Yogurt Bar, 14 Fl Oz
10K
▲ 0.0%vs. prior month
$50.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Fudge Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Snack Pack is the best-performing fudge brand in July 2026, moving 10,000 units across 1 ASIN for 11.0% of Top 10 volume. Fiber One follows with 10,000 units (11.0%), ahead of Keebler on 10,000 units (11.0%).
Volume is spread across 10 brands, with the top three holding 33.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $3.58 to $9.36, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Snack Pack
1 ASIN in Top 10
11.0%
Units
10K
Revenue
$39.7K
Avg. price
$3.97
B008C1GQWU
$3.97·★4.8·2.6K revsSnack Pack Milk Chocolate and Chocolate Fudge Pudding Cups, 3.25 oz., 12-ct | Made with real milk; great for office snacks, lunchbox school snacks; also perfect for an after-dinner sweet treat or dessert
Units sold10K
Fiber One
1 ASIN in Top 10
11.0%
Units
10K
Revenue
$93.6K
Avg. price
$9.36
B00F9BJ100
$9.36·★4.5·9.6K revsFiber One 70 Calorie Chocolate Fudge Brownies, Mega Pack, 18 ct, 16 oz | 26% Daily Value of Fiber per Bar, 70 Calories & 2g Sugar, 5g Net Carbs, Bulk Pack for Office or Pantry Stocking
Units sold10K
Keebler
1 ASIN in Top 10
11.0%
Units
10K
Revenue
$29.8K
Avg. price
$3.58
B00U9WS33K
$3.58·★4.6·3.5K revsKeebler Coconut Dreams Cookies, Coconut & Caramel Coated in Fudge, 8.5 Oz | Coconut cookies with caramel coated in fudge, coconut snacks for snacking, dessert, or a sweet treat to share at a party
Units sold10K
Trending Fudge Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B000FRXJ6A booked 7K units at $16.42, with ▼ 12.5% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B000FRXJ6A
Power Crunch Protein Bars, Peanut Butter Fudge, 12 x 1.4 oz each | On-the-go Power Crunch peanut butter fudge protein snack bars, crispy crunch bars
Price
$16.42
Rating
4.6
Reviews
8.5K
Latest month sales
B000RUQOOO
Ben & Jerry's Ice Cream Chocolate Fudge Brownie 16 oz
Price
$5.04
Rating
4.7
Reviews
6.1K
Latest month sales
B0092BQQCE
Little Debbie Fudge Rounds, 9.5 Oz
Unlock to view ASIN details and product titles
Price
$3.18
Rating
4.4
Reviews
3.2K
Latest month sales
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