Frosting Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Frosting sales on Amazon US totaled 122,000 units in July 2026 (▲ 7.3% vs. the prior month), generating an estimated $633,795 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 59.8% of unit volume and 46.7% of revenue, while a typical listing is priced at $6.96. The keyword itself pulled 30,832 Amazon queries over the same period (▲ 6.8% MoM).
Zooming out to the 12-month window ending July 2026, the frosting Top 50 moved 1,571,250 units and $8,509,931 in cumulative sales — an average of 130,938 units and $709,161 per month. Monthly throughput topped out at 208,700 units in December 2025 and dipped to 81,900 in May 2026, leaving the latest reading 39.3% higher than August 2025.
Frosting Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
122K
▲ 7.3% MoM
Monthly Revenue 2026/07
$633.8K
▼ 0.5% MoM
Top 10 Market Share 2026/07
59.8%
Frosting Market Share & Sales Concentration on Amazon US — July 2026
The most-sold frosting listing on Amazon US in July 2026 is ASIN B000O0GLFO (Brand: Horizon Organic), which sold 10,000 units at $6.99 apiece — equal to 8.2% of every unit tracked in this report.
The Top 10 ASINs account for 73,000 units and $296,120 in July 2026 — 59.8% of unit volume and 46.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Frosting' on Amazon
July 2026
Is 59.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B000O0GLFO
Horizon Organic Heavy Whipping Cream, 16 fl oz Pint Carton | Ultra Pasteurized, Great for Making Organic Whipped Cream Topping and Cold Foam for Coffee
10K
▲ 0.0%vs. prior month
$52.9K
latest month
12-month trend
B074H7NP9V
365 by Whole Foods Market, Real Dairy Whipped Cream, 7 oz
10K
▲ 0.0%vs. prior month
$37.9K
latest month
12-month trend
B0CGNZ7BGR
Riccle Piping Bags and Tips Set, 11.8 Inch 100 Anti Burst Piping Bags, 124 Pcs Cake Decorating Kit with 16 Piping Tips, 1 Reusable Pastry Bags, 3 Cake Scrapers, 2 Couplers, and 2 Icing Bags Ties
10K
▲ 0.0%vs. prior month
$76.3K
latest month
12-month trend
B0C47MPDL5
Betty Crocker Delights Triple Chocolate Fudge Cake Mix, 13.25 oz | Pudding In The Mix For Moist Texture, Doubles As Cupcake Mix, America's #1 Cake Mix Brand
10K
▲ 11.1%vs. prior month
$19.4K
latest month
12-month trend
B07FW8RG3Q
365 by Whole Foods Market, Rainbow Sprinkles, Vegan, 2.75 Ounce
9K
▲ 350.0%vs. prior month
$26.8K
latest month
12-month trend
B01GCNUH6U
Duncan Hines Creamy Cream Cheese Flavored Frosting, 16 oz. | Creamy Cream Cheese flavored frosting; add to cakes, cookies and brownies; great for special occasions & everyday treats
6K
▲ 20.0%vs. prior month
$11.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Frosting Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
365 by Whole Foods Market is the best-performing frosting brand in July 2026, moving 19,000 units across 2 ASINs for 26.0% of Top 10 volume. Betty Crocker follows with 14,000 units (19.2%), ahead of Duncan Hines on 12,000 units (16.4%).
With 7 brands splitting the Top 10 and 61.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $1.87 to $3.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
365 by Whole Foods Market
2 ASINs in Top 10
26.0%
Units
19K
Revenue
$64.7K
Avg. price
$3.49
B074H7NP9V
$3.98·★4.3·8.8K revs365 by Whole Foods Market, Real Dairy Whipped Cream, 7 oz
Units sold10KB07FW8RG3Q
$2.99·★4.7·4.6K revs365 by Whole Foods Market, Rainbow Sprinkles, Vegan, 2.75 Ounce
Units sold9K
Betty Crocker
2 ASINs in Top 10
19.2%
Units
14K
Revenue
$27.2K
Avg. price
$1.98
B0C47MPDL5
$1.99·★4.8·1.8K revsBetty Crocker Delights Triple Chocolate Fudge Cake Mix, 13.25 oz | Pudding In The Mix For Moist Texture, Doubles As Cupcake Mix, America's #1 Cake Mix Brand
Units sold10KB000PL69NG
$1.96·★4.7·499 revsBetty Crocker Rich & Creamy Vanilla Frosting, Gluten Free, 16 oz | Artificially Flavored, Ready To Spread From The Can, Pairs With Cakes, Cupcakes & Cookies, Pantry Staple
Units sold4K
Duncan Hines
2 ASINs in Top 10
16.4%
Units
12K
Revenue
$23.5K
Avg. price
$1.87
B01GCNUH6U
$1.96·★4.6·5.2K revsDuncan Hines Creamy Cream Cheese Flavored Frosting, 16 oz. | Creamy Cream Cheese flavored frosting; add to cakes, cookies and brownies; great for special occasions & everyday treats
Units sold6KB00H3SVJXO
$1.78·★4.6·4.3K revsDuncan Hines Whipped Fluffy White Flavored Frosting, 14 oz. | Whipped Fluffy White flavored frosting; add to cakes, cookies and brownies; great for birthdays, special occasions & desserts
Units sold6K
Trending Frosting Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07FW8RG3Q booked 9K units at $2.99, with ▲ 350.0% MoM change. On the growth side, B00L15AOSG leads positive momentum with ▲ 300.0% MoM growth on 2K units, with B00DIV5OI6 close behind at ▲ 200.0% MoM on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07FW8RG3Q
365 by Whole Foods Market, Rainbow Sprinkles, Vegan, 2.75 Ounce
Price
$2.99
Rating
4.7
Reviews
4.6K
Latest month sales
B00L15AOSG
Duncan Hines Whipped Cream Cheese Flavored Frosting, 14 oz. | Whipped Cream Cheese flavored frosting; add to cakes & cookies; great for birthdays, special occasions & sweet treats
Price
$1.78
Rating
4.5
Reviews
2.2K
Latest month sales
B00DIV5OI6
Betty Crocker HERSHEY'S Milk Chocolate Frosting, Gluten Free, 16 oz, 8 Pack | Made with Hershey's Cocoa, Frosts Cakes, Cupcakes & Cookies, Great Base for Decorations
Unlock to view ASIN details and product titles
Price
$15.92
Rating
4.7
Reviews
216
Latest month sales
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