Freshpet Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Freshpet sales on Amazon US totaled 508,000 units in July 2026 (▼ 3.2% vs. the prior month), generating an estimated $9,758,960 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 51.2% of unit volume and 46.8% of revenue, while a typical listing is priced at $21.42. The keyword itself pulled 24,097 Amazon queries over the same period (▲ 9.9% MoM).
Zooming out to the 12-month window ending July 2026, the freshpet Top 50 moved 5,189,800 units and $100,946,640 in cumulative sales — an average of 432,483 units and $8,412,220 per month. Monthly throughput topped out at 525,000 units in June 2026 and dipped to 294,000 in May 2026, leaving the latest reading 39.4% higher than August 2025.
Freshpet Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
508K
▼ 3.2% MoM
Monthly Revenue 2026/07
$9.8M
▼ 7.8% MoM
Top 10 Market Share 2026/07
51.2%
Freshpet Market Share & Sales Concentration on Amazon US — July 2026
The most-sold freshpet listing on Amazon US in July 2026 is ASIN B08P2D95G8 (Brand: Pur Luv), which sold 60,000 units at $14.09 apiece — equal to 11.8% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 260,000 units and $4,570,800 in July 2026 — 51.2% of unit volume and 46.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Freshpet' on Amazon
July 2026
Is 51.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B08P2D95G8
Pur Luv Chicken Jerky Dog Treats, Made with 100% Real Chicken Breast, 16 Ounces, Healthy, Easily Digestible, Long-Lasting, High Protein, Satisfies Dog's Urge to Chew
60K
▲ 20.0%vs. prior month
$718.8K
latest month
12-month trend
B006W6YHHI
Greenies Regular Dental Dog Treats, Original Chicken Flavor, 36 Count | Vet-recommended, cleaner teeth after 28 days, cleans to gumline, for dogs 25-50 lbs, original chicken flavor
40K
▲ 0.0%vs. prior month
$1.4M
latest month
12-month trend
B07BVL8TQF
GOOD 'N' FUN Kabobs Long-Lasting Dog Treat Made With Real Protein, 24 oz | Premium Chicken, Pork and Beef Hide Chew, Supports Dental Health and Mental Stimulation, For Adult Dogs
30K
▲ 0.0%vs. prior month
$535.2K
latest month
12-month trend
B000KAHPZ8
Greenies Teenie Original Natural Dental Dog Treats, Chicken, 43 Count | Vet-recommended, cleaner teeth after 28 days, cleans to gumline, for dogs 5-15 lbs, original chicken flavor
20K
▲ 0.0%vs. prior month
$359.2K
latest month
12-month trend
B002T27T4M
Milk-Bone Soft & Chewy Dog Training Treats, 25 oz Canister | Made with real chicken breast, soft dog treats for training and rewarding, 18% protein, fortified with vitamins and minerals
20K
▲ 0.0%vs. prior month
$289.6K
latest month
12-month trend
B0718YFR4K
DreamBone Twist Sticks Rawhide-Free Dog Treats With Real Protein, 50 Count | Daily Chew, Digests Safely and Completely, Made With Real Chicken and Veggies, For Adult Dogs
20K
▼ 33.3%vs. prior month
$208.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Freshpet Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Pur Luv is the best-performing freshpet brand in July 2026, moving 60,000 units across 1 ASIN for 23.1% of Top 10 volume. Greenies follows with 60,000 units (23.1%), ahead of GOOD 'N' FUN on 30,000 units (11.5%).
Volume is spread across 9 brands, with the top three holding 57.7% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $14.09 to $23.55, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Pur Luv
1 ASIN in Top 10
23.1%
Units
60K
Revenue
$718.8K
Avg. price
$14.09
B08P2D95G8
$14.09·★4.6·13.6K revsPur Luv Chicken Jerky Dog Treats, Made with 100% Real Chicken Breast, 16 Ounces, Healthy, Easily Digestible, Long-Lasting, High Protein, Satisfies Dog's Urge to Chew
Units sold60K
Greenies
2 ASINs in Top 10
23.1%
Units
60K
Revenue
$1.7M
Avg. price
$23.55
B006W6YHHI
$33.12·★4.8·36.4K revsGreenies Regular Dental Dog Treats, Original Chicken Flavor, 36 Count | Vet-recommended, cleaner teeth after 28 days, cleans to gumline, for dogs 25-50 lbs, original chicken flavor
Units sold40KB000KAHPZ8
$13.99·★4.8·75.5K revsGreenies Teenie Original Natural Dental Dog Treats, Chicken, 43 Count | Vet-recommended, cleaner teeth after 28 days, cleans to gumline, for dogs 5-15 lbs, original chicken flavor
Units sold20K
GOOD 'N' FUN
1 ASIN in Top 10
11.5%
Units
30K
Revenue
$535.2K
Avg. price
$17.84
B07BVL8TQF
$17.84·★4.7·59.6K revsGOOD 'N' FUN Kabobs Long-Lasting Dog Treat Made With Real Protein, 24 oz | Premium Chicken, Pork and Beef Hide Chew, Supports Dental Health and Mental Stimulation, For Adult Dogs
Units sold30K
Trending Freshpet Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B07XTKTPTH leads positive momentum with ▲ 133.3% MoM growth on 7K units, with B0D372Y8WF close behind at ▲ 100.0% MoM on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07XTKTPTH
Blue Buffalo Delectables Variety Pack Dog Food Topper, 3 oz, 12 ct | Grain-Free, Chicken & Beef Recipes, Real Meat Cuts in Gravy, Single-Serve Pouches
Price
$18.94
Rating
4.6
Reviews
5K
Latest month sales
B0D372Y8WF
Amazon Basics Premium Lavender Scented Standard Dog Waste Bags, 300 Count (15 Pack of 20)
Price
$9.34
Rating
4.8
Reviews
242.6K
Latest month sales
B003P9XG22
Blue Buffalo Health Bars Bacon Egg & Cheese Dog Biscuits, 16 oz | Oven-Baked, Crunchy Texture, No Chicken By-Product, Corn, Wheat, or Soy
Unlock to view ASIN details and product titles
Price
$4.98
Rating
4.7
Reviews
19.3K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this freshpet report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card