Frankincense Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Frankincense sales on Amazon US totaled 47,100 units in July 2026 (▼ 5.6% vs. the prior month), generating an estimated $774,780 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 42.5% of unit volume and 37.6% of revenue, while a typical listing is priced at $17.22. The keyword itself pulled 24,576 Amazon queries over the same period (▲ 1.0% MoM).
Zooming out to the 12-month window ending July 2026, the frankincense Top 50 moved 679,750 units and $10,423,102 in cumulative sales — an average of 56,646 units and $868,592 per month. Monthly throughput topped out at 73,450 units in November 2025 and dipped to 31,450 in May 2026, leaving the latest reading 17.7% lower than August 2025.
Frankincense Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
47.1K
▼ 5.6% MoM
Monthly Revenue 2026/07
$774.8K
▼ 7.8% MoM
Top 10 Market Share 2026/07
42.5%
Frankincense Market Share & Sales Concentration on Amazon US — July 2026
The most-sold frankincense listing on Amazon US in July 2026 is ASIN B076PMWTNM (Brand: Handcraft Blends), which sold 4,000 units at $12.99 apiece — equal to 8.5% of every unit tracked in this report.
The Top 10 ASINs account for 20,000 units and $291,050 in July 2026 — 42.5% of unit volume and 37.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Frankincense' on Amazon
July 2026
Is 42.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B076PMWTNM
Handcraft Blends Frankincense Essential Oil – Huge 4 Fl Oz – 100% Pure and Natural – Premium Grade Essential Oil for Diffuser and Aromatherapy, Skin, Massage, Candle and Soap Making Fragrance
4K
▼ 20.0%vs. prior month
$50K
latest month
12-month trend
B0DPK2B9RV
Vitality Extracts Frankincense Essential Oil Balm (2oz) – Boswellia Serrata, Beeswax & Vitamin E, Deep Moisturizing Skin Balm for Dry, Cracked Skin, Soothing & Nourishing for All Skin Types
4K
▼ 20.0%vs. prior month
$79.8K
latest month
12-month trend
B07DVPP57X
Cliganic Organic Frankincense Essential Oil - Boswellia Serrata, 100% Pure Natural Undiluted, for Aromatherapy | Non-GMO Verified
2K
▲ 0.0%vs. prior month
$18K
latest month
12-month trend
B07PRDSY6J
Majestic Pure Frankincense Essential Oil for Diffuser - 4 Fl Oz | 100% Pure and Natural - Essential Oils with Glass Dropper for Aromatherapy, Soap and Candle Making, Massage, Frankincense Oil
2K
▼ 50.0%vs. prior month
$30K
latest month
12-month trend
B0F28ZCCFY
100% Pure Frankincense Essential Oil for Skin & Diffuser - 4 Fl Oz | Frankincense Oil for Face, Hair, Meditation & DIY, Resinous Earthy Aroma for Relaxation, Aromatherapy Grade Oil - Gya Labs
2K
▲ 100.0%vs. prior month
$20K
latest month
12-month trend
B0GR75B8Y1
FRANKINCENSE & MYRRH Nerve Therapy Lotion,Diabetic Hands & Feet Relief, 3oz | Menthol + 9 essential oils relieve burning, tingling & numbness while moisturizing dry skin on hands and feet. Diabetes safe.
2K
vs. prior month
$32.2K
latest month
12-month trend
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Best Frankincense Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Handcraft Blends is the best-performing frankincense brand in July 2026, moving 4,000 units across 1 ASIN for 20.0% of Top 10 volume. Vitality follows with 4,000 units (20.0%), ahead of Cliganic on 2,000 units (10.0%).
Volume is spread across 10 brands, with the top three holding 50.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $8.99 to $19.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Handcraft Blends
1 ASIN in Top 10
20.0%
Units
4K
Revenue
$50K
Avg. price
$12.99
B076PMWTNM
$12.99·★4.6·16.6K revsHandcraft Blends Frankincense Essential Oil – Huge 4 Fl Oz – 100% Pure and Natural – Premium Grade Essential Oil for Diffuser and Aromatherapy, Skin, Massage, Candle and Soap Making Fragrance
Units sold4K
Vitality
1 ASIN in Top 10
20.0%
Units
4K
Revenue
$79.8K
Avg. price
$19.95
B0DPK2B9RV
$19.95·★4.4·2.6K revsVitality Extracts Frankincense Essential Oil Balm (2oz) – Boswellia Serrata, Beeswax & Vitamin E, Deep Moisturizing Skin Balm for Dry, Cracked Skin, Soothing & Nourishing for All Skin Types
Units sold4K
Cliganic
1 ASIN in Top 10
10.0%
Units
2K
Revenue
$18K
Avg. price
$8.99
B07DVPP57X
$8.99·★4.5·10.6K revsCliganic Organic Frankincense Essential Oil - Boswellia Serrata, 100% Pure Natural Undiluted, for Aromatherapy | Non-GMO Verified
Units sold2K
Trending Frankincense Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0GR75B8Y1 booked 2K units at $15.99.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GR75B8Y1
FRANKINCENSE & MYRRH Nerve Therapy Lotion,Diabetic Hands & Feet Relief, 3oz | Menthol + 9 essential oils relieve burning, tingling & numbness while moisturizing dry skin on hands and feet. Diabetes safe.
Price
$15.99
Rating
4.3
Reviews
256
Latest month sales
B00MDWQ6LU
Govinda Frankincense Natural Tree Sap Gum Pea Size 1 lb
Price
$17.99
Rating
4.4
Reviews
6.9K
Latest month sales
B00YAY68QW
Indigo Wild Zum Mist Room and Body Spray - Frankincense and Myrrh - 4 fl oz (Pack of 2)
Unlock to view ASIN details and product titles
Price
$22.96
Rating
4.7
Reviews
4.1K
Latest month sales
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