Fortune Cookies Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Fortune Cookies sales on Amazon US totaled 177,550 units in July 2026 (▼ 6.8% vs. the prior month), generating an estimated $1,337,659 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 58.0% of unit volume and 35.7% of revenue, while a typical listing is priced at $12.80. The keyword itself pulled 24,712 Amazon queries over the same period (▲ 7.8% MoM).
Zooming out to the 12-month window ending July 2026, the fortune cookies Top 50 moved 2,266,450 units and $17,789,548 in cumulative sales — an average of 188,871 units and $1,482,462 per month. Monthly throughput topped out at 306,000 units in December 2025 and dipped to 107,000 in May 2026, leaving the latest reading 25.0% higher than August 2025.
Fortune Cookies Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
177.6K
▼ 6.8% MoM
Monthly Revenue 2026/07
$1.3M
▼ 14.3% MoM
Top 10 Market Share 2026/07
58.0%
Fortune Cookies Market Share & Sales Concentration on Amazon US — July 2026
The most-sold fortune cookies listing on Amazon US in July 2026 is ASIN B000FNFL0G (Brand: Royal Dansk), which sold 20,000 units at $5.34 apiece — equal to 11.3% of every unit tracked in this report.
The Top 10 ASINs account for 103,000 units and $477,660 in July 2026 — 58.0% of unit volume and 35.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Fortune Cookies' on Amazon
July 2026
Is 58.0% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B000FNFL0G
Royal Dansk Butter Cookies, Premium Assorted Cookies Made with Real Butter, Great for Sharing and Hosting, 12 oz
20K
▲ 0.0%vs. prior month
$106.8K
latest month
12-month trend
B0986S36XN
Keebler Vienna Fingers Cookies, Sandwich Cookies with Creme Filling, 12 Oz | Golden sandwich cookies with a vanilla flavored creme filling for dessert, lunch boxes, and sharing with coffee or milk
20K
▲ 0.0%vs. prior month
$59.6K
latest month
12-month trend
B0042PDYP2
Pillsbury Chocolate Chip Cookie Dough, Makes 24 Cookies, 16 oz | Made With Real Chocolate, No High Fructose Corn Syrup Or Artificial Color Sources, Safe To Eat Raw, No Mixing Or Mess
10K
▲ 0.0%vs. prior month
$38.8K
latest month
12-month trend
B00U9WS33K
Keebler Coconut Dreams Cookies, Coconut & Caramel Coated in Fudge, 8.5 Oz | Coconut cookies with caramel coated in fudge, coconut snacks for snacking, dessert, or a sweet treat to share at a party
10K
▲ 0.0%vs. prior month
$29.8K
latest month
12-month trend
B0D3JC1ZY6
Lotus Biscoff Cookies- Caramelized Biscuit Cookies - 13.23 Ounce – non GMO Project Verified + Vegan
9K
▲ 50.0%vs. prior month
$49.1K
latest month
12-month trend
B0050FNL4M
Pepperidge Farm Verona Strawberry Thumbprint Cookies, 6.75 Oz
8K
▲ 0.0%vs. prior month
$36.2K
latest month
12-month trend
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Best Fortune Cookies Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Keebler is the best-performing fortune cookies brand in July 2026, moving 30,000 units across 2 ASINs for 29.1% of Top 10 volume. Royal Dansk follows with 27,000 units (26.2%), ahead of Pepperidge Farm on 14,000 units (13.6%).
With 7 brands splitting the Top 10 and 68.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $3.58 to $10.16, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Keebler
2 ASINs in Top 10
29.1%
Units
30K
Revenue
$89.4K
Avg. price
$3.58
B0986S36XN
$3.58·★4.4·3.5K revsKeebler Vienna Fingers Cookies, Sandwich Cookies with Creme Filling, 12 Oz | Golden sandwich cookies with a vanilla flavored creme filling for dessert, lunch boxes, and sharing with coffee or milk
Units sold20KB00U9WS33K
$3.58·★4.6·3.5K revsKeebler Coconut Dreams Cookies, Coconut & Caramel Coated in Fudge, 8.5 Oz | Coconut cookies with caramel coated in fudge, coconut snacks for snacking, dessert, or a sweet treat to share at a party
Units sold10K
Royal Dansk
2 ASINs in Top 10
26.2%
Units
27K
Revenue
$185.6K
Avg. price
$10.16
B000FNFL0G
$5.34·★4.6·62.2K revsRoyal Dansk Butter Cookies, Premium Assorted Cookies Made with Real Butter, Great for Sharing and Hosting, 12 oz
Units sold20KB00XM5KSV6
$14.98·★4.6·49K revsRoyal Dansk Butter Cookies, Assorted Snacks Made with Real Butter, 24 Oz | Perfect for coffee or tea, assorted Danish butter cookies made with real butter, in a cookie tin for sharing and hosting
Units sold7K
Pepperidge Farm
2 ASINs in Top 10
13.6%
Units
14K
Revenue
$63.3K
Avg. price
$4.52
B0050FNL4M
$4.52·★4.5·5.5K revsPepperidge Farm Verona Strawberry Thumbprint Cookies, 6.75 Oz
Units sold8KB0DD5MQ9LT
$4.52·★4.5·3.3K revsPepperidge Farm Milano White Chocolate Lemon Flavored Cookies, 7 Oz Bag
Units sold6K
Trending Fortune Cookies Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0D3JC1ZY6 booked 9K units at $4.44, with ▲ 50.0% MoM change. On the growth side, B0GJFW2NMN leads positive momentum with ▲ 700.0% MoM growth on 800 units, with B077J7SVN8 close behind at ▲ 200.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0D3JC1ZY6
Lotus Biscoff Cookies- Caramelized Biscuit Cookies - 13.23 Ounce – non GMO Project Verified + Vegan
Price
$4.44
Rating
4.7
Reviews
6.8K
Latest month sales
B0GJFW2NMN
Bauducco Speculoos Cookies – Crunchy Caramelized Spiced Cookies, 0.74 oz Individually Wrapped (Pack of 10)
Price
$6.99
Rating
3.9
Reviews
51
Latest month sales
B077J7SVN8
Sun Tropics, Coco Rolls Original, 4 Ounce
Unlock to view ASIN details and product titles
Price
$7.49
Rating
4.5
Reviews
568
Latest month sales
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