Forky Toy Story Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Forky Toy Story sales on Amazon US totaled 156,800 units in July 2026 (▲ 11.2% vs. the prior month), generating an estimated $3,600,302 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 50.4% of unit volume and 46.9% of revenue, while a typical listing is priced at $23.29. The keyword itself pulled 25,070 Amazon queries over the same period (▼ 33.5% MoM).
Zooming out to the 12-month window ending July 2026, the forky toy story Top 50 moved 772,500 units and $21,321,718 in cumulative sales — an average of 64,375 units and $1,776,810 per month. Monthly throughput topped out at 156,800 units in July 2026 and dipped to 25,300 in January 2026, leaving the latest reading 344.8% higher than August 2025.
Forky Toy Story Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
156.8K
▲ 11.2% MoM
Monthly Revenue 2026/07
$3.6M
▲ 0.4% MoM
Top 10 Market Share 2026/07
50.4%
Forky Toy Story Market Share & Sales Concentration on Amazon US — July 2026
The most-sold forky toy story listing on Amazon US in July 2026 is ASIN B07PQFT83F (Brand: Disney Store), which sold 10,000 units at $39.95 apiece — equal to 6.4% of every unit tracked in this report.
The Top 10 ASINs account for 79,000 units and $1,686,960 in July 2026 — 50.4% of unit volume and 46.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Forky Toy Story' on Amazon
July 2026
Is 50.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07PQFT83F
Disney Store Official Buzz Lightyear Interactive Talking Action Figure from Toy Story, Features 10+ English Phrases, Interacts with Other Figures and Toys
10K
▼ 50.0%vs. prior month
$399.5K
latest month
12-month trend
B07QTZ8238
Disney Store Official Sheriff Woody Talking Action Figure from Toy Story, Features Sounds and Phrases from the Movies, Interacts with Other Figures and Toys
10K
▲ 0.0%vs. prior month
$398.8K
latest month
12-month trend
B0GMQMZ96P
LeapFrog Disney and Pixar Toy Story 5 Explore and Learn Lilypad
10K
▲ 66.7%vs. prior month
$279.7K
latest month
12-month trend
B07NLRJVZL
Band-Aid Brand Adhesive Bandages, Disney/Pixar Toy Story 5, Assorted, 20 Ct | Fun Decorative Bandages featuring Toy Story 5 Designs for Kids, Sterile First Aid Wound Care for Minor Cuts & Scrapes
9K
▼ 10.0%vs. prior month
$35.7K
latest month
12-month trend
B0FDH2CB79
Mattel Disney and Pixar Toy Story 5 Woody Action Figure | 7-inch Playscale, 1 Key Character, 8+ Posable Joints, Movie-Accurate Design
8K
▲ 100.0%vs. prior month
$79.8K
latest month
12-month trend
B0FDH3BLH2
Mattel Disney and Pixar Toy Story 5 Jessie Action Figure | 7-inch Playscale, 1 Key Character, 8+ Posable Joints, Movie-Accurate Design
8K
▲ 166.7%vs. prior month
$79.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Forky Toy Story Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Mattel is the best-performing forky toy story brand in July 2026, moving 29,000 units across 4 ASINs for 36.7% of Top 10 volume. Disney Store follows with 25,000 units (31.6%), ahead of LeapFrog on 10,000 units (12.7%).
With 5 brands splitting the Top 10 and 81.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $10.22 to $39.91, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Mattel
4 ASINs in Top 10
36.7%
Units
29K
Revenue
$296.3K
Avg. price
$10.22
B0FDH2CB79
$9.97·★4.8·1K revsMattel Disney and Pixar Toy Story 5 Woody Action Figure | 7-inch Playscale, 1 Key Character, 8+ Posable Joints, Movie-Accurate Design
Units sold8KB0FDH3BLH2
$9.97·★4.8·1K revsMattel Disney and Pixar Toy Story 5 Jessie Action Figure | 7-inch Playscale, 1 Key Character, 8+ Posable Joints, Movie-Accurate Design
Units sold8KB0FDH3569W
$10.99·★4.8·1K revsMattel Disney and Pixar Toy Story 5 Buzz Lightyear Action Figure | 7-inch Playscale, 1 Key Character, 8+ Posable Joints, Movie-Accurate Design
Units sold7KB0FHKMK8F6
$9.97·★4.8·1K revsMattel Disney and Pixar Toy Story 5 Rex Action Figure | 7-inch Playscale, 1 Key Character, 8+ Posable Joints, Movie-Accurate Design
Units sold6K
Disney Store
3 ASINs in Top 10
31.6%
Units
25K
Revenue
$997.8K
Avg. price
$39.91
B07PQFT83F
$39.95·★4.7·49.4K revsDisney Store Official Buzz Lightyear Interactive Talking Action Figure from Toy Story, Features 10+ English Phrases, Interacts with Other Figures and Toys
Units sold10KB07QTZ8238
$39.88·★4.7·49.4K revsDisney Store Official Sheriff Woody Talking Action Figure from Toy Story, Features Sounds and Phrases from the Movies, Interacts with Other Figures and Toys
Units sold10KB07PN7FP76
$39.90·★4.7·49.4K revsDisney Store Official Jessie Interactive Talking Action Figure from Toy Story, Features Sounds and Phrases from The Movies, Interacts with Other Figures and Toys
Units sold5K
LeapFrog
1 ASIN in Top 10
12.7%
Units
10K
Revenue
$279.7K
Avg. price
$27.99
B0GMQMZ96P
$27.99·★4.7·185 revsLeapFrog Disney and Pixar Toy Story 5 Explore and Learn Lilypad
Units sold10K
Trending Forky Toy Story Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0FDH3BLH2 booked 8K units at $9.97, with ▲ 166.7% MoM change. On the growth side, B0FCYSNGZ1 leads positive momentum with ▲ 400.0% MoM growth on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FDH3BLH2
Mattel Disney and Pixar Toy Story 5 Jessie Action Figure | 7-inch Playscale, 1 Key Character, 8+ Posable Joints, Movie-Accurate Design
Price
$9.97
Rating
4.8
Reviews
1K
Latest month sales
B0FDH3569W
Mattel Disney and Pixar Toy Story 5 Buzz Lightyear Action Figure | 7-inch Playscale, 1 Key Character, 8+ Posable Joints, Movie-Accurate Design
Price
$10.99
Rating
4.8
Reviews
1K
Latest month sales
B0FCYSNGZ1
Potato Head Disney Pixar Toy Story 5 Talkin' Mr. Potato Head with 25+ Sounds and Phrases, Preschool Toys for Kids 2+
Unlock to view ASIN details and product titles
Price
$19.99
Rating
4.8
Reviews
128
Latest month sales
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