Forerunner 970 Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Forerunner 970 sales on Amazon US totaled 12,150 units in July 2026 (▼ 47.6% vs. the prior month), generating an estimated $4,131,226 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 83.1% of unit volume and 69.2% of revenue, while a typical listing is priced at $607.73. The keyword itself pulled 10,177 Amazon queries over the same period (▼ 10.6% MoM).
Zooming out to the 12-month window ending July 2026, the forerunner 970 Top 50 moved 169,200 units and $57,021,228 in cumulative sales — an average of 14,100 units and $4,751,769 per month. Monthly throughput topped out at 29,700 units in November 2025 and dipped to 7,950 in September 2025, leaving the latest reading 44.6% higher than August 2025.
Forerunner 970 Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
12.2K
▼ 47.6% MoM
Monthly Revenue 2026/07
$4.1M
▼ 46.7% MoM
Top 10 Market Share 2026/07
83.1%
Forerunner 970 Market Share & Sales Concentration on Amazon US — July 2026
The most-sold forerunner 970 listing on Amazon US in July 2026 is ASIN B0CT3SGHXL (Brand: Garmin), which sold 4,000 units at $199.00 apiece — equal to 32.9% of every unit tracked in this report and 4.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 10,100 units and $2,858,227 in July 2026 — 83.1% of unit volume and 69.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Forerunner 970' on Amazon
July 2026
Is 83.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B0CT3SGHXL
Garmin Forerunner® 165, Running Smartwatch, 43mm, Black | Essential Training & Recovery Features, Built-In GPS for Distance, Pace & Speed, Garmin Coach, Daily Suggested Workouts
4K
▼ 60.0%vs. prior month
$813.3K
latest month
12-month trend
B0CT3VBDTV
Garmin Forerunner® 165, Running Smartwatch, 43mm, Whitestone | Essential Training & Recovery Features, Built-In GPS for Distance, Pace & Speed, Garmin Coach, Daily Suggested Workouts
1K
▼ 50.0%vs. prior month
$224.3K
latest month
12-month trend
B0F38FCHD2
Garmin vívoactive® 6, Health & Fitness GPS Smartwatch, 42mm, Bone | 24/7 Health Monitoring, Built-In Sports Apps, Sleep Coach, Body Battery™ Energy Monitoring, Daily Suggested Workouts
1K
▲ 0.0%vs. prior month
$297.1K
latest month
12-month trend
B0F38GK1QZ
Garmin vívoactive® 6, Health & Fitness GPS Smartwatch, 42mm, Slate | 24/7 Health Monitoring, Built-In Sports Apps, Sleep Coach, Body Battery™ Energy Monitoring, Daily Suggested Workouts
1K
vs. prior month
$294.2K
latest month
12-month trend
B0FYGTCX83
COROS PACE 4 Ultralight Sport GPS Watch for Run- Black Silicone, Standard | 1.2" AMOLED Touchscreen,19 days of daily use, Voice Control, Advanced Training Tools, Accurate GPS, Heart Rate Monitor
1K
▲ 100.0%vs. prior month
$249K
latest month
12-month trend
B0BS1T9J4Y
Garmin Forerunner® 265, Running Smartwatch, 46mm, Black/Powder Gray | Advanced Training Metrics & Recovery Insights, Music On Your Wrist, Garmin Coach, Daily Suggested Workouts
500
▼ 75.0%vs. prior month
$215.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Forerunner 970 Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Garmin is the best-performing forerunner 970 brand in July 2026, moving 8,700 units across 8 ASINs for 86.1% of Top 10 volume. COROS follows with 1,000 units (9.9%), ahead of ArmorSuit on 400 units (4.0%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.97 to $392.74, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Garmin
8 ASINs in Top 10
86.1%
Units
8.7K
Revenue
$2.6M
Avg. price
$392.74
B0CT3SGHXL
$199.00·★4.6·4.7K revsGarmin Forerunner® 165, Running Smartwatch, 43mm, Black | Essential Training & Recovery Features, Built-In GPS for Distance, Pace & Speed, Garmin Coach, Daily Suggested Workouts
Units sold4KB0CT3VBDTV
$199.00·★4.6·4.7K revsGarmin Forerunner® 165, Running Smartwatch, 43mm, Whitestone | Essential Training & Recovery Features, Built-In GPS for Distance, Pace & Speed, Garmin Coach, Daily Suggested Workouts
Units sold1KB0F38FCHD2
$299.99·★4.3·3.3K revsGarmin vívoactive® 6, Health & Fitness GPS Smartwatch, 42mm, Bone | 24/7 Health Monitoring, Built-In Sports Apps, Sleep Coach, Body Battery™ Energy Monitoring, Daily Suggested Workouts
Units sold1KB0F38GK1QZ
$294.99·★4.3·3.3K revsGarmin vívoactive® 6, Health & Fitness GPS Smartwatch, 42mm, Slate | 24/7 Health Monitoring, Built-In Sports Apps, Sleep Coach, Body Battery™ Energy Monitoring, Daily Suggested Workouts
Units sold1KB0BS1T9J4Y
$349.99·★4.6·3K revsGarmin Forerunner® 265, Running Smartwatch, 46mm, Black/Powder Gray | Advanced Training Metrics & Recovery Insights, Music On Your Wrist, Garmin Coach, Daily Suggested Workouts
Units sold500B0F8QZ7233
$749.99·★4.6·537 revsGarmin Forerunner® 970, 47mm, Carbon Gray DLC Titanium, Black/Whitestone | Premium GPS Running & Triathlong Smartwatch, AMOLED Display, Built-In Flashlight, Enhanced Navigation
Units sold500B0BS1XZY7T
$499.99·★4.6·2K revsGarmin Forerunner® 965, Running Smartwatch, 47mm, Black/Powder Gray | Maps, Advanced Training Metrics & Recovery Insights, Maps, Music On Your Wrist, Garmin Coach, Daily Suggested Workouts
Units sold400B0F8QZF3GS
$548.99·★4.7·505 revsGarmin Forerunner® 570, 47mm, Aluminum, Black | Advanced GPS Running & Triathlon Smartwatch, AMOLED Display, Training & Recovery Features
Units sold300
COROS
1 ASIN in Top 10
9.9%
Units
1K
Revenue
$249K
Avg. price
$249.00
B0FYGTCX83
$249.00·★4.4·376 revsCOROS PACE 4 Ultralight Sport GPS Watch for Run- Black Silicone, Standard | 1.2" AMOLED Touchscreen,19 days of daily use, Voice Control, Advanced Training Tools, Accurate GPS, Heart Rate Monitor
Units sold1K
ArmorSuit
1 ASIN in Top 10
4.0%
Units
400
Revenue
$4K
Avg. price
$9.97
B0FBJN25BV
$9.97·★4.3·21.8K revsArmorSuit 6 Pack for Garmin Forerunner 970 Screen Protector MilitaryShield HD Clear TPU Film - Made in USA
Units sold400
Trending Forerunner 970 Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0F38GK1QZ booked 1K units at $294.99. On the growth side, B0BS1TP8TJ leads positive momentum with ▲ 300.0% MoM growth on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0F38GK1QZ
Garmin vívoactive® 6, Health & Fitness GPS Smartwatch, 42mm, Slate | 24/7 Health Monitoring, Built-In Sports Apps, Sleep Coach, Body Battery™ Energy Monitoring, Daily Suggested Workouts
Price
$294.99
Rating
4.3
Reviews
3.3K
Latest month sales
B0F8QZF3GS
Garmin Forerunner® 570, 47mm, Aluminum, Black | Advanced GPS Running & Triathlon Smartwatch, AMOLED Display, Training & Recovery Features
Price
$548.99
Rating
4.7
Reviews
505
Latest month sales
B0BS1TP8TJ
Garmin Forerunner® 965, Running Smartwatch, 47mm, Amp Yellow/Black | Maps, Advanced Training Metrics & Recovery Insights, Maps, Music On Your Wrist, Garmin Coach, Daily Suggested Workouts
Unlock to view ASIN details and product titles
Price
$499.99
Rating
4.6
Reviews
2K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this forerunner 970 report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card