Foot Lotion Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Foot Lotion sales on Amazon US totaled 814,000 units in July 2026 (▼ 19.6% vs. the prior month), generating an estimated $11,336,180 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.5% of unit volume and 57.9% of revenue, while a typical listing is priced at $13.38. The keyword itself pulled 20,149 Amazon queries over the same period (▲ 6.3% MoM).
Zooming out to the 12-month window ending July 2026, the foot lotion Top 50 moved 9,719,200 units and $132,829,875 in cumulative sales — an average of 809,933 units and $11,069,156 per month. Monthly throughput topped out at 1,012,000 units in June 2026 and dipped to 490,000 in May 2026, leaving the latest reading 23.3% higher than August 2025.
Foot Lotion Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
814K
▼ 19.6% MoM
Monthly Revenue 2026/07
$11.3M
▼ 19.6% MoM
Top 10 Market Share 2026/07
56.5%
Foot Lotion Market Share & Sales Concentration on Amazon US — July 2026
The most-sold foot lotion listing on Amazon US in July 2026 is ASIN B00TTD9BRC (Brand: CeraVe), which sold 70,000 units at $17.00 apiece — equal to 8.6% of every unit tracked in this report.
The Top 10 ASINs account for 460,000 units and $6,563,100 in July 2026 — 56.5% of unit volume and 57.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Foot Lotion' on Amazon
July 2026
Is 56.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00TTD9BRC
CeraVe Moisturizing Cream, Face & Body Moisturizer for Dry Skin, 19oz | Skin Care with Hyaluronic Acid, Skin Barrier Repair, Ceramide Moisturizer, Fragrance Free, Non-Comedogenic, Daily Use
70K
▼ 30.0%vs. prior month
$1.3M
latest month
12-month trend
B006IB5T4W
Aquaphor Advanced Therapy Healing Ointment Skin Protectant, 14 OZ | Clinically Proven Skin Protectant Moisturizer for Cracked, Irritated or Dry Skin Relief, Dye and Fragrance Free
70K
▲ 0.0%vs. prior month
$1M
latest month
12-month trend
B000NWGCZ2
Vanicream Moisturizing Cream, Body & Face Moisturizer, 16 Oz Pump Dispenser | Formulated without Common Irritants for Sensitive Skin, Restores Moisture and Soothes Irritated, Cracked or Itchy Skin
50K
▼ 16.7%vs. prior month
$678K
latest month
12-month trend
B0107QPFBU
Aquaphor Advanced Therapy Healing Ointment, Skin Protectant, 7 OZ | Clinically Proven Skin Protectant Moisturizer for Cracked, Irritated or Dry Skin Relief, Dye and Fragrance Free
50K
▼ 16.7%vs. prior month
$609.5K
latest month
12-month trend
B07BRDVQ4B
Amlactin Daily Nourish Body Lotion, 12% Lactic Acid, 14.1 oz | 12% lactic acid body lotion exfoliates and moisturizes dry skin to help reveal softer, smoother daily hydration.
50K
▼ 28.6%vs. prior month
$798.5K
latest month
12-month trend
B082TSRP9J
Ebanel Urea Cream 40% plus Salicylic Acid 2% for Dry Cracked Feet Skin | Deeply Moisturizes & Softens Dry Cracked Heels, Feet, Knees, Elbows, Hands, Rough Dead Skin Callus Remover Toenail Softener
50K
▼ 16.7%vs. prior month
$783K
latest month
12-month trend
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Best Foot Lotion Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Aquaphor is the best-performing foot lotion brand in July 2026, moving 150,000 units across 3 ASINs for 32.6% of Top 10 volume. CeraVe follows with 70,000 units (15.2%), ahead of Vanicream on 50,000 units (10.9%).
Volume is spread across 8 brands, with the top three holding 58.7% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $12.81 to $17.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Aquaphor
3 ASINs in Top 10
32.6%
Units
150K
Revenue
$1.9M
Avg. price
$12.81
B006IB5T4W
$16.49·★4.8·86.8K revsAquaphor Advanced Therapy Healing Ointment Skin Protectant, 14 OZ | Clinically Proven Skin Protectant Moisturizer for Cracked, Irritated or Dry Skin Relief, Dye and Fragrance Free
Units sold70KB0107QPFBU
$12.19·★4.8·44.9K revsAquaphor Advanced Therapy Healing Ointment, Skin Protectant, 7 OZ | Clinically Proven Skin Protectant Moisturizer for Cracked, Irritated or Dry Skin Relief, Dye and Fragrance Free
Units sold50KB09RYRCXKM
$9.74·★4.8·16.2K revsAquaphor Healing Balm Stick, Skin Protectant, 0.65 OZ | Body Balm Protectant with Avocado Oil and Shea Butter for Chapped or Chafed Skin, Paraben and Fragrance Free
Units sold30K
CeraVe
1 ASIN in Top 10
15.2%
Units
70K
Revenue
$1.3M
Avg. price
$17.00
B00TTD9BRC
$17.00·★4.7·147.9K revsCeraVe Moisturizing Cream, Face & Body Moisturizer for Dry Skin, 19oz | Skin Care with Hyaluronic Acid, Skin Barrier Repair, Ceramide Moisturizer, Fragrance Free, Non-Comedogenic, Daily Use
Units sold70K
Vanicream
1 ASIN in Top 10
10.9%
Units
50K
Revenue
$678K
Avg. price
$13.56
B000NWGCZ2
$13.56·★4.6·49.9K revsVanicream Moisturizing Cream, Body & Face Moisturizer, 16 Oz Pump Dispenser | Formulated without Common Irritants for Sensitive Skin, Restores Moisture and Soothes Irritated, Cracked or Itchy Skin
Units sold50K
Trending Foot Lotion Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B01M2AAHJA leads positive momentum with ▲ 700.0% MoM growth on 8K units, with B00182G9JU close behind at ▲ 75.0% MoM on 7K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01M2AAHJA
O'Keeffe's for Healthy Feet Foot Cream, 3 oz Tube, 2-Pack, Non-Greasy | for Extremely Cracked, Dry Feet, Hypoallergenic, Unscented, Instantly Boosts and Retains Moisture Levels
Price
$11.69
Rating
4.7
Reviews
13.6K
Latest month sales
B00182G9JU
Gold Bond Healing Foot Cream for Dry Feet and Cracked Heels, 4 Oz With Aloe | Gold Bond lotion is a rich foot cream that nourishes & softens for healthier looking feet
Price
$5.98
Rating
4.7
Reviews
3.6K
Latest month sales
B0FS3CK3S7
Urea Cream 40 Percent for Feet Maximum Strength - Urea Foot Cream and Callus Remover, Exfoliating Heels Cream with Salicylic Acid - Dry Cracked Foot Lotion Urea, Ceramides, Tea Tree Oil, 4.3 oz
Unlock to view ASIN details and product titles
Price
$14.99
Rating
4.5
Reviews
470
Latest month sales
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