Flexitol Heel Balm Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Flexitol Heel Balm sales on Amazon US totaled 260,800 units in July 2026 (▲ 4.1% vs. the prior month), generating an estimated $3,070,862 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 51.8% of unit volume and 50.6% of revenue, while a typical listing is priced at $11.98. The keyword itself pulled 25,299 Amazon queries over the same period (▼ 0.8% MoM).
Zooming out to the 12-month window ending July 2026, the flexitol heel balm Top 50 moved 2,232,200 units and $25,877,588 in cumulative sales — an average of 186,017 units and $2,156,466 per month. Monthly throughput topped out at 260,800 units in July 2026 and dipped to 130,250 in September 2025, leaving the latest reading 78.5% higher than August 2025.
Flexitol Heel Balm Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
260.8K
▲ 4.1% MoM
Monthly Revenue 2026/07
$3.1M
▲ 2.7% MoM
Top 10 Market Share 2026/07
51.8%
Flexitol Heel Balm Market Share & Sales Concentration on Amazon US — July 2026
The most-sold flexitol heel balm listing on Amazon US in July 2026 is ASIN B082TSRP9J (Brand: Ebanel), which sold 50,000 units at $15.95 apiece — equal to 19.2% of every unit tracked in this report and 5.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 135,000 units and $1,555,190 in July 2026 — 51.8% of unit volume and 50.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Flexitol Heel Balm' on Amazon
July 2026
Is 51.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B082TSRP9J
Ebanel Urea Cream 40% plus Salicylic Acid 2% for Dry Cracked Feet Skin | Deeply Moisturizes & Softens Dry Cracked Heels, Feet, Knees, Elbows, Hands, Rough Dead Skin Callus Remover Toenail Softener
50K
▼ 16.7%vs. prior month
$783K
latest month
12-month trend
B0002QB9NE
O'Keeffe's Healthy Feet Foot Cream, 3.2 oz Jar, 1-Pack For Extreme Dryness | Repairs Extremely Cracked, Dry Feet, Retains Moisture Levels, Hypoallergenic, Non-Greasy, Instantly Boosts Moisture
10K
▲ 0.0%vs. prior month
$85.6K
latest month
12-month trend
B000GCNC2U
Kerasal Intensive Foot Repair Ointment, Smooth Rough Feet, 1 oz | Foot repair ointment with Urea and Salicylic Acid helps smooth dry, cracked feet and deliver visible results in 1 day.
10K
▲ 0.0%vs. prior month
$87K
latest month
12-month trend
B08TT7Q8YW
Grocerism Urea Cream 40% for Feet Maximum Strength Hand & Foot Cream 5.29oz | with 2% Salicylic Acid, Aloe Vera & Hyaluronic Acid, Softens Rough, Callused Skin for Dry Heels, Hands, Elbows and Knees
10K
▲ 0.0%vs. prior month
$124.1K
latest month
12-month trend
B0FNMW3HPQ
Uruses Urea Cream 60% plus Salicylic Acid 2% Urea Foot Care Stick, Foot Cream for Foot Callus Remover, Feet Moisturizer Stick for Dry Cracked Heels, Hands, Knees, Hydrating Heel Balm, Easy To Use
10K
▲ 42.9%vs. prior month
$85.4K
latest month
12-month trend
B0H33X1DGJ
60% Urea Cream Stick plus 2% Salicylic Acid, Maximum Strength Urea Foot Cream Callus Remover for Dry Cracked Heels, Hands, Knees,Exfoliating Moisturizer, Dead Skin Remover Foot Balm 1.4oz (1pcs)
10K
vs. prior month
$90.9K
latest month
12-month trend
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Best Flexitol Heel Balm Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Ebanel is the best-performing flexitol heel balm brand in July 2026, moving 50,000 units across 1 ASIN for 37.0% of Top 10 volume. O'Keeffe's follows with 18,000 units (13.3%), ahead of Dr. Scholl's on 18,000 units (13.3%).
With 8 brands splitting the Top 10 and 63.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.12 to $15.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Ebanel
1 ASIN in Top 10
37.0%
Units
50K
Revenue
$783K
Avg. price
$15.95
B082TSRP9J
$15.95·★4.3·29.4K revsEbanel Urea Cream 40% plus Salicylic Acid 2% for Dry Cracked Feet Skin | Deeply Moisturizes & Softens Dry Cracked Heels, Feet, Knees, Elbows, Hands, Rough Dead Skin Callus Remover Toenail Softener
Units sold50K
O'Keeffe's
2 ASINs in Top 10
13.3%
Units
18K
Revenue
$192.6K
Avg. price
$9.61
B0002QB9NE
$10.23·★4.6·90.3K revsO'Keeffe's Healthy Feet Foot Cream, 3.2 oz Jar, 1-Pack For Extreme Dryness | Repairs Extremely Cracked, Dry Feet, Retains Moisture Levels, Hypoallergenic, Non-Greasy, Instantly Boosts Moisture
Units sold10KB072VSYFNY
$8.99·★4.7·7K revsOKeeffes Healthy Feet Intense Renewal Cream, 3 oz Tube, 1-Pack | Chemically Exfoliates & Softens Extremely Callused Dry Feet, Urea & Alpha Hydroxy Acid Formula, Cracked Heel Relief
Units sold8K
Dr. Scholl's
2 ASINs in Top 10
13.3%
Units
18K
Revenue
$92.6K
Avg. price
$5.12
B08W74GSQW
$3.29·★4.4·3.9K revsDr. Scholl's Dry, Flaky Skin Remover Ultra Exfoliating Foot Lotion Cream, 3.5 oz, Moisturizer with Urea for Rough Dry Cracked Feet, Heal and Soothe for Healthy Looking Feet, Intensive Foot Skin Care
Units sold9KB08YZBBVGK
$6.94·★4.4·27.2K revsDr. Scholl's Severe Cracked Heel Repair Restoring Balm 2.5oz, with 25% Urea for Dry, Cracked Feet, Heals and Moisturizes for Healthy Feet
Units sold9K
Trending Flexitol Heel Balm Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0FNMW3HPQ booked 10K units at $8.99, with ▲ 42.9% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FNMW3HPQ
Uruses Urea Cream 60% plus Salicylic Acid 2% Urea Foot Care Stick, Foot Cream for Foot Callus Remover, Feet Moisturizer Stick for Dry Cracked Heels, Hands, Knees, Hydrating Heel Balm, Easy To Use
Price
$8.99
Rating
4.5
Reviews
909
Latest month sales
B0H33X1DGJ
60% Urea Cream Stick plus 2% Salicylic Acid, Maximum Strength Urea Foot Cream Callus Remover for Dry Cracked Heels, Hands, Knees,Exfoliating Moisturizer, Dead Skin Remover Foot Balm 1.4oz (1pcs)
Price
$8.99
Rating
4.5
Reviews
595
Latest month sales
B08W74GSQW
Dr. Scholl's Dry, Flaky Skin Remover Ultra Exfoliating Foot Lotion Cream, 3.5 oz, Moisturizer with Urea for Rough Dry Cracked Feet, Heal and Soothe for Healthy Looking Feet, Intensive Foot Skin Care
Unlock to view ASIN details and product titles
Price
$3.29
Rating
4.4
Reviews
3.9K
Latest month sales
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