Foam Mattress Topper Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Foam Mattress Topper sales on Amazon US totaled 242,600 units in July 2026 (▼ 13.2% vs. the prior month), generating an estimated $10,652,927 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 53.6% of unit volume and 44.1% of revenue, while a typical listing is priced at $56.29. The keyword itself pulled 60,548 Amazon queries over the same period (▲ 17.4% MoM).
Zooming out to the 12-month window ending July 2026, the foam mattress topper Top 50 moved 2,008,000 units and $83,708,408 in cumulative sales — an average of 167,333 units and $6,975,701 per month. Monthly throughput topped out at 279,600 units in June 2026 and dipped to 115,900 in May 2026, leaving the latest reading 15.3% higher than August 2025.
Foam Mattress Topper Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
242.6K
▼ 13.2% MoM
Monthly Revenue 2026/07
$10.7M
▼ 11.8% MoM
Top 10 Market Share 2026/07
53.6%
Foam Mattress Topper Market Share & Sales Concentration on Amazon US — July 2026
The most-sold foam mattress topper listing on Amazon US in July 2026 is ASIN B07D5DN269 (Brand: Niagara Sleep Solution), which sold 30,000 units at $37.89 apiece — equal to 12.4% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 130,000 units and $4,695,000 in July 2026 — 53.6% of unit volume and 44.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Foam Mattress Topper' on Amazon
July 2026
Is 53.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07D5DN269
Niagara Sleep Solution Queen Ultra Soft Mattress Topper — Back Pain Relief | Rayon Derived from Bamboo, 20" Deep Pocket, Naturally Cooling, Pillow Top Mattress Pad, Perfect for Hot Sleepers, Green
30K
▼ 50.0%vs. prior month
$1.2M
latest month
12-month trend
B00NESCOY0
Quilted Fitted Mattress Pad, Queen Mattress Protector Topper with Deep Pocket Stretches up to 16 Inches, Machine Washable Mattress Cover by Utopia Bedding (White) | White, Soft Breathable Fitted Mattress Cover, Noiseless, Machine Washable for Home & Hotels by Utopia Bedding
20K
▲ 0.0%vs. prior month
$390.4K
latest month
12-month trend
B0738B8SQS
Bedsure Twin XL Mattress Pad - Soft Mattress Topper for College Dorm Room Essentials, Extra Long Twin Quilted Fitted Bed Cover Protector with 8-21 Inches Deep Pocket, Washable, White, 39x80 Inches
10K
▼ 50.0%vs. prior month
$289.7K
latest month
12-month trend
B07HC2WHS1
PlushDeluxe Bamboo Waterproof Mattress Protector, Queen Size, Ultra Soft | Breathable, Noiseless, Hypoallergenic, Washable, 60x80" Up to 18" Deep, Viscose Derived from Bamboo Mattress Cover, White
10K
▲ 0.0%vs. prior month
$371.5K
latest month
12-month trend
B0831LM91G
Niagara Sleep Solution Twin XL Ultra Soft Mattress Topper—Back Pain Relief | Rayon Derived from Bamboo, 20" Deep Pocket, Naturally Cooling, Pillow Top Mattress Pad, Perfect for Hot Sleepers, Green
10K
▼ 50.0%vs. prior month
$436.4K
latest month
12-month trend
B073ZY6XH3
EASELAND Queen Size Mattress Pad Cotton Pillow Top Mattress Topper White | Cooling Mattress Cover Cotton Top,8-21" Deep Pocket Protector,60x80 Inches,Boxing Quilted & Machine Washable
10K
▲ 0.0%vs. prior month
$362.8K
latest month
12-month trend
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Best Foam Mattress Topper Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Niagara Sleep Solution is the best-performing foam mattress topper brand in July 2026, moving 60,000 units across 4 ASINs for 46.2% of Top 10 volume. Utopia Bedding follows with 20,000 units (15.4%), ahead of PlushDeluxe on 20,000 units (15.4%).
With 6 brands splitting the Top 10 and 76.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $18.94 to $41.47, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Niagara Sleep Solution
4 ASINs in Top 10
46.2%
Units
60K
Revenue
$2.5M
Avg. price
$41.47
B07D5DN269
$37.89·★4.3·57.7K revsNiagara Sleep Solution Queen Ultra Soft Mattress Topper — Back Pain Relief | Rayon Derived from Bamboo, 20" Deep Pocket, Naturally Cooling, Pillow Top Mattress Pad, Perfect for Hot Sleepers, Green
Units sold30KB0831LM91G
$39.99·★4.3·57.8K revsNiagara Sleep Solution Twin XL Ultra Soft Mattress Topper—Back Pain Relief | Rayon Derived from Bamboo, 20" Deep Pocket, Naturally Cooling, Pillow Top Mattress Pad, Perfect for Hot Sleepers, Green
Units sold10KB07JQSWJJS
$42.99·★4.3·57.8K revsNiagara Sleep Solution Full Ultra Soft Mattress Topper — Back Pain Relief | Rayon Derived from Bamboo, 20" Deep Pocket, Naturally Cooling, Pillow Top Mattress Pad, Perfect for Hot Sleepers, Green
Units sold10KB0FVYBBF3G
$44.99·★4.3·57.8K revsNiagara Sleep Solution King Ultra Soft Mattress Topper — Back Pain Relief | Rayon Derived from Bamboo, 20" Deep Pocket, Naturally Cooling, Pillow Top Mattress Pad, Perfect for Hot Sleepers, Dark Gray
Units sold10K
Utopia Bedding
1 ASIN in Top 10
15.4%
Units
20K
Revenue
$390.4K
Avg. price
$18.94
B00NESCOY0
$18.94·★4.6·159.6K revsQuilted Fitted Mattress Pad, Queen Mattress Protector Topper with Deep Pocket Stretches up to 16 Inches, Machine Washable Mattress Cover by Utopia Bedding (White) | White, Soft Breathable Fitted Mattress Cover, Noiseless, Machine Washable for Home & Hotels by Utopia Bedding
Units sold20K
PlushDeluxe
2 ASINs in Top 10
15.4%
Units
20K
Revenue
$761.1K
Avg. price
$38.99
B07HC2WHS1
$37.99·★4.6·42.7K revsPlushDeluxe Bamboo Waterproof Mattress Protector, Queen Size, Ultra Soft | Breathable, Noiseless, Hypoallergenic, Washable, 60x80" Up to 18" Deep, Viscose Derived from Bamboo Mattress Cover, White
Units sold10KB07H71SBC4
$39.99·★4.6·42.7K revsPlushDeluxe Bamboo Waterproof Mattress Protector, King Size, Ultra Soft | Breathable, Noiseless, Hypoallergenic, Washable, 76x80" Up to 18" Deep, Viscose Derived from Bamboo Mattress Cover, White
Units sold10K
Trending Foam Mattress Topper Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0FVYBBF3G booked 10K units at $44.99, with ▲ 25.0% MoM change. On the growth side, B0GTYG6WY9 leads positive momentum with ▲ 1900.0% MoM growth on 1K units, with B079943KGS close behind at ▲ 700.0% MoM on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FVYBBF3G
Niagara Sleep Solution King Ultra Soft Mattress Topper — Back Pain Relief | Rayon Derived from Bamboo, 20" Deep Pocket, Naturally Cooling, Pillow Top Mattress Pad, Perfect for Hot Sleepers, Dark Gray
Price
$44.99
Rating
4.3
Reviews
57.8K
Latest month sales
B0GTYG6WY9
NEWBULIG 3 Inch Full Cooling Gel Memory Foam Mattress Topper | Gel memory foam relieves pressure, ventilated design keeps cool. Fits Full size, CertiPUR-US certified, comes in a box
Price
$35.94
Rating
4.4
Reviews
89
Latest month sales
B079943KGS
Best Price Mattress 3 Inch Ventilated Memory Foam Mattress Topper, Cooling Gel Infusion, CertiPUR-US Certified, Dorm Essentials, Queen
Unlock to view ASIN details and product titles
Price
$52.99
Rating
4.4
Reviews
27.5K
Latest month sales
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