Fnaf Plush Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Fnaf Plush sales on Amazon US totaled 7,000 units in July 2026 (▼ 11.5% vs. the prior month), generating an estimated $158,238 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 60.0% of unit volume and 60.0% of revenue, while a typical listing is priced at $22.61. The keyword itself pulled 26,657 Amazon queries over the same period (▲ 48.6% MoM).
Zooming out to the 12-month window ending July 2026, the fnaf plush Top 50 moved 120,000 units and $2,497,984 in cumulative sales — an average of 10,000 units and $208,165 per month. Monthly throughput topped out at 28,250 units in December 2025 and dipped to 2,550 in August 2025, leaving the latest reading 174.5% higher than August 2025.
Fnaf Plush Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
7K
▼ 11.5% MoM
Monthly Revenue 2026/07
$158.2K
▼ 18.0% MoM
Top 10 Market Share 2026/07
60.0%
Fnaf Plush Market Share & Sales Concentration on Amazon US — July 2026
The most-sold fnaf plush listing on Amazon US in July 2026 is ASIN B0D1CX91N3 (Brand: Poppy Playtime), which sold 900 units at $20.99 apiece — equal to 12.9% of every unit tracked in this report and 1.8× the volume of the No. 2 listing.
The Top 10 ASINs account for 4,200 units and $95,019 in July 2026 — 60.0% of unit volume and 60.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Fnaf Plush' on Amazon
July 2026![Poppy Playtime - Smiling Critters Deluxe Plush, [Officially Licensed] 14" Tall (CatNap) (ASIN B0D1CX91N3), rank #1 by monthly sales volume for 'Fnaf Plush' on Amazon](https://m.media-amazon.com/images/I/81g+54wXn3L._AC_UY512_.jpg)
Is 60.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0D1CX91N3
Poppy Playtime - Smiling Critters Deluxe Plush, [Officially Licensed] 14" Tall (CatNap)
900
▼ 10.0%vs. prior month
$21.8K
latest month
12-month trend
B0FJYHV22K
Jazwares Five Nights at Freddy’s Classic Freddy - 5-Inch Articulated Figure with Jumpscare Feature and Glow-in-The-Dark Eyes
500
▲ 400.0%vs. prior month
$6.5K
latest month
12-month trend
B08HH7ZZQP
Funko Pop! Bitty 4pk: Five Nights at Freddy's - Withered - Freddy, Bonnie, Chica, and Foxy - 0.9 Inch (2.2 Cm) Collectable - Stackable Display Shelf Included - Gift Idea - Party Bags Stocking
500
▲ 150.0%vs. prior month
$7.9K
latest month
12-month trend
B0FJYJB1SD
Jazwares Five Nights at Freddy’s Mangle Plush - 8-Inch Stuffie with Soft Material and Glow-in-The-Dark Eyes
500
▼ 37.5%vs. prior month
$10.9K
latest month
12-month trend
B0BSRD5PD4
Pillow Pets FNAF Freddy Fazbear, 16" Stuffed Animal Plush Toy | Super Soft Companion, Unfastens into a Comforting Cuddle Cushion
500
▲ 0.0%vs. prior month
$16K
latest month
12-month trend
B0DTJFNXRT
Five Nights at Freddy's Kids Bedding Super Soft Plush Cuddle Pillow Buddy, (Officially Licensed Product) By Franco
400
▲ 33.3%vs. prior month
$12K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Fnaf Plush Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Jazwares is the best-performing fnaf plush brand in July 2026, moving 1,400 units across 4 ASINs for 33.3% of Top 10 volume. Poppy Playtime follows with 900 units (21.4%), ahead of Funko on 800 units (19.0%).
With 6 brands splitting the Top 10 and 73.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $14.88 to $20.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Jazwares
4 ASINs in Top 10
33.3%
Units
1.4K
Revenue
$27.9K
Avg. price
$20.01
B0FJYHV22K
$14.99·★4.7·285 revsJazwares Five Nights at Freddy’s Classic Freddy - 5-Inch Articulated Figure with Jumpscare Feature and Glow-in-The-Dark Eyes
Units sold500B0FJYJB1SD
$30.06·★4.9·233 revsJazwares Five Nights at Freddy’s Mangle Plush - 8-Inch Stuffie with Soft Material and Glow-in-The-Dark Eyes
Units sold500B0FJYMV2HV
$19.99·★4.7·170 revsJazwares Five Nights at Freddy’s Golden Freddy Office Set - 5-Inch Articulated Figure with Jumpscare Feature, Glow-in-The-Dark Eyes, and Optical Diorama
Units sold200B0DWTVJWCJ
$14.99·★4.8·573 revsJazwares Five Nights at Freddy’s Classic Foxy Plush - 8-Inch Stuffie with Soft Material and Glow-in-The-Dark Eyes
Units sold200
Poppy Playtime
1 ASIN in Top 10
21.4%
Units
900
Revenue
$21.8K
Avg. price
$20.99
B0D1CX91N3
$20.99·★4.8·1.9K revsPoppy Playtime - Smiling Critters Deluxe Plush, [Officially Licensed] 14" Tall (CatNap)
Units sold900
Funko
2 ASINs in Top 10
19.0%
Units
800
Revenue
$12.7K
Avg. price
$14.88
B08HH7ZZQP
$14.88·★4.6·27 revsFunko Pop! Bitty 4pk: Five Nights at Freddy's - Withered - Freddy, Bonnie, Chica, and Foxy - 0.9 Inch (2.2 Cm) Collectable - Stackable Display Shelf Included - Gift Idea - Party Bags Stocking
Units sold500B08HH9LQ2Q
$14.88·★4.9·27 revsFunko Bitty POP! 4 Pack: FNAF - Withered Golden Freddy | Official Merch - Tiny 0.9 inch Figures with Display Shelf - Cake Topper, Party Bag and Stocking Filler Gift
Units sold300
Trending Fnaf Plush Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0FJYHV22K booked 500 units at $14.99, with ▲ 400.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FJYHV22K
Jazwares Five Nights at Freddy’s Classic Freddy - 5-Inch Articulated Figure with Jumpscare Feature and Glow-in-The-Dark Eyes
Price
$14.99
Rating
4.7
Reviews
285
Latest month sales
B08HH9LQ2Q
Funko Bitty POP! 4 Pack: FNAF - Withered Golden Freddy | Official Merch - Tiny 0.9 inch Figures with Display Shelf - Cake Topper, Party Bag and Stocking Filler Gift
Price
$14.88
Rating
4.9
Reviews
27
Latest month sales
B0FJYMV2HV
Jazwares Five Nights at Freddy’s Golden Freddy Office Set - 5-Inch Articulated Figure with Jumpscare Feature, Glow-in-The-Dark Eyes, and Optical Diorama
Unlock to view ASIN details and product titles
Price
$19.99
Rating
4.7
Reviews
170
Latest month sales
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