Fly Rod Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Fly Rod sales on Amazon US totaled 4,900 units in July 2026 (▼ 21.0% vs. the prior month), generating an estimated $342,114 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 79.6% of unit volume and 71.7% of revenue, while a typical listing is priced at $98.80. The keyword itself pulled 14,065 Amazon queries over the same period (▼ 37.2% MoM).
Zooming out to the 12-month window ending July 2026, the fly rod Top 50 moved 42,750 units and $2,831,343 in cumulative sales — an average of 3,563 units and $235,945 per month. Monthly throughput topped out at 6,200 units in June 2026 and dipped to 1,200 in January 2026, leaving the latest reading 25.6% higher than August 2025.
Fly Rod Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
4.9K
▼ 21.0% MoM
Monthly Revenue 2026/07
$342.1K
▼ 24.6% MoM
Top 10 Market Share 2026/07
79.6%
Fly Rod Market Share & Sales Concentration on Amazon US — July 2026
The most-sold fly rod listing on Amazon US in July 2026 is ASIN B07CMY48MH (Brand: BASSDASH), which sold 1,000 units at $23.98 apiece — equal to 20.4% of every unit tracked in this report and 11% ahead of the No. 2 listing.
The Top 10 ASINs account for 3,900 units and $245,392 in July 2026 — 79.6% of unit volume and 71.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Fly Rod' on Amazon
July 2026
Is 79.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B07CMY48MH
BASSDASH Fly Fishing Assorted Flies Kit, Pack of 64 pcs Including Dry and Wet Flies, Nymphs, Streamers, Terrestrials, Leeches and More, with Magnetic Fly Box
1K
▲ 0.0%vs. prior month
$24K
latest month
12-month trend
B0D9LT894D
SOYEEZE Fishing Rod Holders for Garage, Fishing Pole Holders Up to 12 Rods with Pegboard and Hooks,Rolling Fishing Cart with Wheels, Fishing Gear Storage For Tackle Box & Reel Organization-6 Hooks
900
▼ 10.0%vs. prior month
$57K
latest month
12-month trend
B0D14LXTVM
SF Fly Fishing Rod Combo Starter Kit Semi Gloss Green Jade Finish 24T Carbon Fiber Trout Travel Fly Rod with Reel,Fly Rod case,Fly Box , Flies,Tapered Leader,Knot Tying Tools
600
▲ 100.0%vs. prior month
$48.4K
latest month
12-month trend
B000E39U40
Plano Rod Case
500
▼ 16.7%vs. prior month
$45K
latest month
12-month trend
B07VF3DX8S
PLUSINNO Fly Fishing Rod and Reel Combo Kit, Fly Fishing Rod for Starters | 4 Piece Lightweight Ultra-Portable Graphite 5 Wt -9' Fly Rod, 5/6 Reel, Complete Starter Package with Carrying Bag
400
▼ 55.6%vs. prior month
$26.3K
latest month
12-month trend
B00N36YY1O
DRAGONtail Tenkara - Shadowfire 365 Tenkara Rod | Classic 12ft telescoping fishing pole with a smooth, easy-to-learn bend for beginner and experienced anglers
100
▲ 0.0%vs. prior month
$12.5K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Fly Rod Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
BASSDASH is the best-performing fly rod brand in July 2026, moving 1,000 units across 1 ASIN for 25.6% of Top 10 volume. SOYEEZE follows with 900 units (23.1%), ahead of SF on 600 units (15.4%).
With 10 brands splitting the Top 10 and 64.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $23.98 to $79.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
BASSDASH
1 ASIN in Top 10
25.6%
Units
1K
Revenue
$24K
Avg. price
$23.98
B07CMY48MH
$23.98·★4.6·3.3K revsBASSDASH Fly Fishing Assorted Flies Kit, Pack of 64 pcs Including Dry and Wet Flies, Nymphs, Streamers, Terrestrials, Leeches and More, with Magnetic Fly Box
Units sold1K
SOYEEZE
1 ASIN in Top 10
23.1%
Units
900
Revenue
$57K
Avg. price
$59.99
B0D9LT894D
$59.99·★4.6·432 revsSOYEEZE Fishing Rod Holders for Garage, Fishing Pole Holders Up to 12 Rods with Pegboard and Hooks,Rolling Fishing Cart with Wheels, Fishing Gear Storage For Tackle Box & Reel Organization-6 Hooks
Units sold900
SF
1 ASIN in Top 10
15.4%
Units
600
Revenue
$48.4K
Avg. price
$79.99
B0D14LXTVM
$79.99·★4.5·361 revsSF Fly Fishing Rod Combo Starter Kit Semi Gloss Green Jade Finish 24T Carbon Fiber Trout Travel Fly Rod with Reel,Fly Rod case,Fly Box , Flies,Tapered Leader,Knot Tying Tools
Units sold600
Trending Fly Rod Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B00N36YY1O booked 100 units at $124.99, with ▲ 0.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00N36YY1O
DRAGONtail Tenkara - Shadowfire 365 Tenkara Rod | Classic 12ft telescoping fishing pole with a smooth, easy-to-learn bend for beginner and experienced anglers
Price
$124.99
Rating
4.5
Reviews
445
Latest month sales
B01EM50IOG
Wakeman Outdoors Fly Fishing Rod & Reel Combo Starter Kit with Case and Accessories
Price
$47.99
Rating
4.4
Reviews
2.2K
Latest month sales
B074KNJLTB
Redington Path Fly Fishing Rod with Tube, 9'0" 4 Pieces, Medium Fast Action Freshwater Fly Rod, Case Included
Unlock to view ASIN details and product titles
Price
$89.99
Rating
4.6
Reviews
262
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this fly rod report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card