Flip Flop Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Flip Flop sales on Amazon US totaled 110,500 units in July 2026 (▼ 8.0% vs. the prior month), generating an estimated $2,617,398 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 54.3% of unit volume and 53.7% of revenue, while a typical listing is priced at $23.23. The keyword itself pulled 20,087 Amazon queries over the same period (▼ 41.2% MoM).
Zooming out to the 12-month window ending July 2026, the flip flop Top 50 moved 563,800 units and $12,304,727 in cumulative sales — an average of 46,983 units and $1,025,394 per month. Monthly throughput topped out at 120,100 units in June 2026 and dipped to 16,150 in January 2026, leaving the latest reading 135.6% higher than August 2025.
Flip Flop Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
110.5K
▼ 8.0% MoM
Monthly Revenue 2026/07
$2.6M
▼ 5.7% MoM
Top 10 Market Share 2026/07
54.3%
Flip Flop Market Share & Sales Concentration on Amazon US — July 2026
The most-sold flip flop listing on Amazon US in July 2026 is ASIN B0F32KMZ18 (Brand: mazeskin), which sold 9,000 units at $9.48 apiece — equal to 8.1% of every unit tracked in this report and 13% ahead of the No. 2 listing.
The Top 10 ASINs account for 60,000 units and $1,406,190 in July 2026 — 54.3% of unit volume and 53.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Flip Flop' on Amazon
July 2026
Is 54.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0F32KMZ18
mazeskin Womens Memory Foam Flip Flops Flat Thong Sandals
9K
▲ 12.5%vs. prior month
$88.3K
latest month
12-month trend
B086SYFKLP
ARCHIES Arch Support Flip Flops for Men & Women – Orthotic Sandals for Plantar Fasciitis Relief – Lightweight, Cushioning, Shock-Absorbing Thong Sandals for Walking, Foot Pain & All-Day Comfort
8K
▲ 14.3%vs. prior month
$320K
latest month
12-month trend
B0BBPX6J6F
Havaianas Women's Slim Square Solid Flip Flops
7K
▼ 30.0%vs. prior month
$216.8K
latest month
12-month trend
B0BBPLKD14
Havaianas Women's Slim Square Solid Flip Flops
6K
▼ 14.3%vs. prior month
$195.4K
latest month
12-month trend
B07G2BBGRL
FITORY Men's Flip-Flops, Thongs Sandals Comfort Slippers for Beach
6K
▲ 0.0%vs. prior month
$56.8K
latest month
12-month trend
B086SY3VP6
ARCHIES Arch Support Flip Flops for Men & Women – Orthotic Sandals for Plantar Fasciitis Relief – Lightweight, Cushioning, Shock-Absorbing Thong Sandals for Walking, Foot Pain & All-Day Comfort
6K
▼ 14.3%vs. prior month
$240K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Flip Flop Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
ARCHIES is the best-performing flip flop brand in July 2026, moving 14,000 units across 2 ASINs for 23.3% of Top 10 volume. Havaianas follows with 13,000 units (21.7%), ahead of mazeskin on 9,000 units (15.0%).
With 7 brands splitting the Top 10 and 60.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.48 to $40.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
ARCHIES
2 ASINs in Top 10
23.3%
Units
14K
Revenue
$560K
Avg. price
$40.00
B086SYFKLP
$40.00·★4.2·10.2K revsARCHIES Arch Support Flip Flops for Men & Women – Orthotic Sandals for Plantar Fasciitis Relief – Lightweight, Cushioning, Shock-Absorbing Thong Sandals for Walking, Foot Pain & All-Day Comfort
Units sold8KB086SY3VP6
$40.00·★4.2·10.2K revsARCHIES Arch Support Flip Flops for Men & Women – Orthotic Sandals for Plantar Fasciitis Relief – Lightweight, Cushioning, Shock-Absorbing Thong Sandals for Walking, Foot Pain & All-Day Comfort
Units sold6K
Havaianas
2 ASINs in Top 10
21.7%
Units
13K
Revenue
$412.1K
Avg. price
$26.00
B0BBPX6J6F
$23.00·★4.1·2.7K revsHavaianas Women's Slim Square Solid Flip Flops
Units sold7KB0BBPLKD14
$29.00·★4.1·2.7K revsHavaianas Women's Slim Square Solid Flip Flops
Units sold6K
mazeskin
1 ASIN in Top 10
15.0%
Units
9K
Revenue
$88.3K
Avg. price
$9.48
B0F32KMZ18
$9.48·★4.1·2.3K revsmazeskin Womens Memory Foam Flip Flops Flat Thong Sandals
Units sold9K
Trending Flip Flop Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B092QWYYQ9 booked 5K units at $23.99, with ▲ 25.0% MoM change. On the growth side, B001N0MHLG leads positive momentum with ▲ 800.0% MoM growth on 900 units, with B001N0MHM0 close behind at ▲ 250.0% MoM on 700 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B092QWYYQ9
BRONAX Cushioned Thick Sole Pillow Slippers for Women and Men Y10
Price
$23.99
Rating
4.3
Reviews
61.2K
Latest month sales
B001N0MHLG
Havaianas Women's Slim Sandals
Price
$32.90
Rating
4.5
Reviews
7.1K
Latest month sales
B001N0MHM0
Havaianas Women's Slim Sandals
Unlock to view ASIN details and product titles
Price
$29.99
Rating
4.5
Reviews
7.1K
Latest month sales
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