Heels Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Heels sales on Amazon US totaled 13,400 units in July 2026 (▼ 1.1% vs. the prior month), generating an estimated $399,829 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 67.2% of unit volume and 60.3% of revenue, while a typical listing is priced at $34.39. The keyword itself pulled 289,097 Amazon queries over the same period (▼ 32.8% MoM).
Zooming out to the 12-month window ending July 2026, the heels Top 50 moved 120,400 units and $2,774,932 in cumulative sales — an average of 10,033 units and $231,244 per month. Monthly throughput topped out at 13,450 units in June 2026 and dipped to 5,700 in January 2026, leaving the latest reading 9.4% higher than August 2025.
Heels Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
13.4K
▼ 1.1% MoM
Monthly Revenue 2026/07
$399.8K
▲ 6.5% MoM
Top 10 Market Share 2026/07
67.2%
Heels Market Share & Sales Concentration on Amazon US — July 2026
The most-sold heels listing on Amazon US in July 2026 is ASIN B0862RD2NQ (Brand: Dr. Scholl's), which sold 2,000 units at $6.99 apiece — equal to 14.9% of every unit tracked in this report.
The Top 10 ASINs account for 9,000 units and $241,288 in July 2026 — 67.2% of unit volume and 60.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Heels' on Amazon
July 2026
Is 67.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0862RD2NQ
Dr. Scholl's Ball of Foot Cushions for High Heels (One Size) // Relieve and Prevent Ball of Foot Pain with Discreet Cushions That Absorb Shock and Make High Heels More Comfortable
2K
▼ 50.0%vs. prior month
$15.8K
latest month
12-month trend
B0F4QHKCDM
Kitten Heels for Women Square Toe Sandals Flip Flop Heels Thong Sandals Comfortable Summer 2 Inch Heels Sandals
2K
▲ 0.0%vs. prior month
$57.5K
latest month
12-month trend
B0DCFSM597
LULLASONG Women's Kitten Heels Sandals Square Open Toe Flip Flop Heels 1.8-2 Inch Heeled Sandals for Women
1K
▲ 66.7%vs. prior month
$33.7K
latest month
12-month trend
B0DCFZB6P5
LULLASONG Women's Kitten Heels Sandals Square Open Toe Flip Flop Heels 1.8-2 Inch Heeled Sandals for Women
800
▲ 100.0%vs. prior month
$27K
latest month
12-month trend
B094CT3666
Ankis Heels for Women Open Toe Ankle Strap Chunky Heel Sandals 2.75 Inch
700
▼ 12.5%vs. prior month
$20.9K
latest month
12-month trend
B0DCFDVK4J
LULLASONG Women's Kitten Heels Sandals Square Open Toe Flip Flop Heels 1.8-2 Inch Heeled Sandals for Women
600
▲ 100.0%vs. prior month
$20.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Heels Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
LULLASONG is the best-performing heels brand in July 2026, moving 2,400 units across 3 ASINs for 26.7% of Top 10 volume. Dr. Scholl's follows with 2,000 units (22.2%), ahead of SKETOE on 2,000 units (22.2%).
With 8 brands splitting the Top 10 and 71.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.99 to $29.59, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
LULLASONG
3 ASINs in Top 10
26.7%
Units
2.4K
Revenue
$80.9K
Avg. price
$29.59
B0DCFSM597
$29.59·★4.1·1K revsLULLASONG Women's Kitten Heels Sandals Square Open Toe Flip Flop Heels 1.8-2 Inch Heeled Sandals for Women
Units sold1KB0DCFZB6P5
$29.59·★4.1·1.1K revsLULLASONG Women's Kitten Heels Sandals Square Open Toe Flip Flop Heels 1.8-2 Inch Heeled Sandals for Women
Units sold800B0DCFDVK4J
$29.59·★4.1·1.1K revsLULLASONG Women's Kitten Heels Sandals Square Open Toe Flip Flop Heels 1.8-2 Inch Heeled Sandals for Women
Units sold600
Dr. Scholl's
1 ASIN in Top 10
22.2%
Units
2K
Revenue
$15.8K
Avg. price
$6.99
B0862RD2NQ
$6.99·★4.2·7.2K revsDr. Scholl's Ball of Foot Cushions for High Heels (One Size) // Relieve and Prevent Ball of Foot Pain with Discreet Cushions That Absorb Shock and Make High Heels More Comfortable
Units sold2K
SKETOE
1 ASIN in Top 10
22.2%
Units
2K
Revenue
$57.5K
Avg. price
$25.99
B0F4QHKCDM
$25.99·★4.1·768 revsKitten Heels for Women Square Toe Sandals Flip Flop Heels Thong Sandals Comfortable Summer 2 Inch Heels Sandals
Units sold2K
Trending Heels Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0GBWLPWKQ leads positive momentum with ▲ 200.0% MoM growth on 600 units, with B0DCFLV9ZX close behind at ▲ 200.0% MoM on 300 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GBWLPWKQ
Kitten Heels for Women, Square Toe Flip Flop Kitten Heel Sandals
Price
$28.79
Rating
4.1
Reviews
286
Latest month sales
B0DCFLV9ZX
LULLASONG Women's Kitten Heels Sandals Square Open Toe Flip Flop Heels 1.8-2 Inch Heeled Sandals for Women
Price
$29.59
Rating
4.1
Reviews
1.1K
Latest month sales
B0DT7TP42N
Women's Kitten Heels Thong Sandals Open Square Toe Flip Flop Low Heels 2.5 Inch Slip On Sexy Women Dressy Slide Shoes for Casual
Unlock to view ASIN details and product titles
Price
$24.51
Rating
4.0
Reviews
529
Latest month sales
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