Fitbit Air Strap Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Fitbit Air Strap sales on Amazon US totaled 13,450 units in July 2026 (▲ 5.1% vs. the prior month), generating an estimated $1,076,993 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 98.1% of unit volume and 99.5% of revenue, while a typical listing is priced at $17.00. The keyword itself pulled 13,882 Amazon queries over the same period (▼ 31.3% MoM).
Zooming out to the 12-month window ending July 2026, the fitbit air strap Top 50 moved 26,250 units and $2,174,865 in cumulative sales — an average of 8,750 units and $724,955 per month. Monthly throughput topped out at 13,450 units in July 2026 and dipped to 0 in May 2026, leaving the latest reading 0.0% higher than May 2026.
Fitbit Air Strap Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2026/06
2026/07
Monthly Sales 2026/07
13.4K
▲ 5.1% MoM
Monthly Revenue 2026/07
$1.1M
▼ 1.9% MoM
Top 10 Market Share 2026/07
98.1%
Fitbit Air Strap Market Share & Sales Concentration on Amazon US — July 2026
The most-sold fitbit air strap listing on Amazon US in July 2026 is ASIN B0GTMTZF3V (Brand: Fitbit), which sold 10,000 units at $99.00 apiece — equal to 74.3% of every unit tracked in this report and 20.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 13,200 units and $1,071,808 in July 2026 — 98.1% of unit volume and 99.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Fitbit Air Strap' on Amazon
July 2026
Is 98.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0GTMTZF3V
Fitbit Google Air - Screenless Activity Tracker - Obsidian | Fitness, heart rate, & sleep tracking, personalized AI-powered coaching, up to 7 days’ battery life, works with iOS & Android
10K
▲ 0.0%vs. prior month
$999.9K
latest month
12-month trend
B0H5CP38M4
Compatible for Google Fitbit Air Band Silicone,Sweatproof & Water Resistant | Comfortable & Lightweight Breathable Sport Strap for Fit Bit Air Women Men for Daily Workout, Swimming & Sleeping
500
vs. prior month
$8.4K
latest month
12-month trend
B0H5C1DYMS
Sport Silicone Bands Compatible with Google Fitbit Air Band,Waterproof | Soft Breathable Workout-Friendly Replacement Strap for Women Men Daily Wear,Sweatproof Wristband for Fitbit Air Accessories
500
vs. prior month
$8.4K
latest month
12-month trend
B0GHP6CG1J
Google Fitbit Air Active Band - Workout-Friendly Silicone Band - Only Compatible with Fitbit Air - Obsidian, Small
500
▼ 75.0%vs. prior month
$17.5K
latest month
12-month trend
B0H5CK637X
Silicone Bands for Google Fitbit Air Band, Ultra-Soft Silicone Replacement Strap, Adjustable Sweatproof Wristband for Sleep Tracking, Fitness, Running, Workout & Daily Wear for Women Men
400
vs. prior month
$6.7K
latest month
12-month trend
B0H5CHWQGD
Nylon Sport Band Compatible with Google Fitbit Air,Soft Breathable Wristband Replacement Compatible with Fitbit Air Fitness,Micro-Adjustable Performance Loop for Screenless Tracker
400
vs. prior month
$7.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Fitbit Air Strap Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Fitbit is the best-performing fitbit air strap brand in July 2026, moving 10,900 units across 4 ASINs for 82.6% of Top 10 volume. Zspoly follows with 1,100 units (8.3%), ahead of Snyeest on 500 units (3.8%).
With 5 brands splitting the Top 10 and 94.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.32 to $50.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Fitbit
4 ASINs in Top 10
82.6%
Units
10.9K
Revenue
$1M
Avg. price
$50.99
B0GTMTZF3V
$99.00·★4.3·1.9K revsFitbit Google Air - Screenless Activity Tracker - Obsidian | Fitness, heart rate, & sleep tracking, personalized AI-powered coaching, up to 7 days’ battery life, works with iOS & Android
Units sold10KB0GHP6CG1J
$34.99·★4.4·448 revsGoogle Fitbit Air Active Band - Workout-Friendly Silicone Band - Only Compatible with Fitbit Air - Obsidian, Small
Units sold500B0GHP6DBN2
$34.99·★4.6·93 revsGoogle Fitbit Air Performance Loop Band - One Size, Micro-Adjustable - Workout-Friendly - Only Compatible with Fitbit Air - Fog
Units sold200B0GHPQ1R26
$34.99·★4.6·91 revsGoogle Fitbit Air Active Band - Workout-Friendly Silicone Band - Only Compatible with Fitbit Air - Obsidian, Large
Units sold200
Zspoly
3 ASINs in Top 10
8.3%
Units
1.1K
Revenue
$19.2K
Avg. price
$9.32
B0H5CK637X
$8.99·★4.3·66 revsSilicone Bands for Google Fitbit Air Band, Ultra-Soft Silicone Replacement Strap, Adjustable Sweatproof Wristband for Sleep Tracking, Fitness, Running, Workout & Daily Wear for Women Men
Units sold400B0H5CHWQGD
$9.99·★4.0·130 revsNylon Sport Band Compatible with Google Fitbit Air,Soft Breathable Wristband Replacement Compatible with Fitbit Air Fitness,Micro-Adjustable Performance Loop for Screenless Tracker
Units sold400B0H5CD6BML
$8.99·★4.3·66 revsSilicone Bands for Google Fitbit Air Band, Ultra-Soft Silicone Replacement Strap, Adjustable Sweatproof Wristband for Sleep Tracking, Fitness, Running, Workout & Daily Wear for Women Men
Units sold300
Snyeest
1 ASIN in Top 10
3.8%
Units
500
Revenue
$8.4K
Avg. price
$9.99
B0H5CP38M4
$9.99·★4.1·58 revsCompatible for Google Fitbit Air Band Silicone,Sweatproof & Water Resistant | Comfortable & Lightweight Breathable Sport Strap for Fit Bit Air Women Men for Daily Workout, Swimming & Sleeping
Units sold500
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