Fitbit Air Band Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Fitbit Air Band sales on Amazon US totaled 13,700 units in July 2026 (▲ 11.4% vs. the prior month), generating an estimated $1,078,473 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 96.4% of unit volume and 99.0% of revenue, while a typical listing is priced at $17.78. The keyword itself pulled 82,313 Amazon queries over the same period (▼ 2.9% MoM).
Zooming out to the 12-month window ending July 2026, the fitbit air band Top 50 moved 26,000 units and $2,158,850 in cumulative sales — an average of 8,667 units and $719,617 per month. Monthly throughput topped out at 13,700 units in July 2026 and dipped to 0 in May 2026, leaving the latest reading 0.0% higher than May 2026.
Fitbit Air Band Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2026/06
2026/07
Monthly Sales 2026/07
13.7K
▲ 11.4% MoM
Monthly Revenue 2026/07
$1.1M
▼ 0.2% MoM
Top 10 Market Share 2026/07
96.4%
Fitbit Air Band Market Share & Sales Concentration on Amazon US — July 2026
The most-sold fitbit air band listing on Amazon US in July 2026 is ASIN B0GTMTZF3V (Brand: Fitbit), which sold 10,000 units at $99.00 apiece — equal to 73.0% of every unit tracked in this report and 20.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 13,200 units and $1,068,038 in July 2026 — 96.4% of unit volume and 99.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Fitbit Air Band' on Amazon
July 2026
Is 96.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0GTMTZF3V
Google Fitbit Air Performance Loop Band - One Size - Obsidian | Only compatible with Fitbit Air, microadjustable, polyester, nylon, and elastane yarn band, workout-friendly
10K
▲ 0.0%vs. prior month
$999.9K
latest month
12-month trend
B0H5CP38M4
Compatible for Google Fitbit Air Band Silicone,Sweatproof & Water Resistant | Comfortable & Lightweight Breathable Sport Strap for Fit Bit Air Women Men for Daily Workout, Swimming & Sleeping
500
vs. prior month
$8.4K
latest month
12-month trend
B0H5C1DYMS
Sport Silicone Bands Compatible with Google Fitbit Air Band,Waterproof | Soft Breathable Workout-Friendly Replacement Strap for Women Men Daily Wear,Sweatproof Wristband for Fitbit Air Accessories
500
vs. prior month
$8.4K
latest month
12-month trend
B0GHP6CG1J
Google Fitbit Air Active Band - Workout-Friendly Silicone Band - Only Compatible with Fitbit Air - Obsidian, Small | Only compatible with Google Fitbit Air, silicone band, sweat and water-resistant
500
▼ 75.0%vs. prior month
$17.5K
latest month
12-month trend
B0H5CHWQGD
Nylon Sport Band Compatible with Google Fitbit Air,Soft Breathable Wristband Replacement Compatible with Fitbit Air Fitness,Micro-Adjustable Performance Loop for Screenless Tracker
400
vs. prior month
$7.2K
latest month
12-month trend
B0H5CK637X
Silicone Bands for Google Fitbit Air Band, Ultra-Soft Silicone Replacement Strap, Adjustable Sweatproof Wristband for Sleep Tracking, Fitness, Running, Workout & Daily Wear for Women Men
400
vs. prior month
$6.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Fitbit Air Band Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Fitbit is the best-performing fitbit air band brand in July 2026, moving 10,700 units across 3 ASINs for 81.1% of Top 10 volume. Zspoly follows with 1,100 units (8.3%), ahead of Snyeest on 500 units (3.8%).
With 6 brands splitting the Top 10 and 93.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.99 to $56.33, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Fitbit
3 ASINs in Top 10
81.1%
Units
10.7K
Revenue
$1M
Avg. price
$56.33
B0GTMTZF3V
$99.00·★4.3·1.8K revsGoogle Fitbit Air Performance Loop Band - One Size - Obsidian | Only compatible with Fitbit Air, microadjustable, polyester, nylon, and elastane yarn band, workout-friendly
Units sold10KB0GHP6CG1J
$34.99·★4.4·431 revsGoogle Fitbit Air Active Band - Workout-Friendly Silicone Band - Only Compatible with Fitbit Air - Obsidian, Small | Only compatible with Google Fitbit Air, silicone band, sweat and water-resistant
Units sold500B0GHP6DBN2
$34.99·★4.6·90 revsGoogle Fitbit Air Performance Loop Band - One Size, Micro-Adjustable - Workout-Friendly - Only Compatible with Fitbit Air - Fog | Only compatible with Fitbit Air, microadjustable, polyester, nylon, and elastane yarn band, workout-friendly
Units sold200
Zspoly
3 ASINs in Top 10
8.3%
Units
1.1K
Revenue
$19.2K
Avg. price
$10.99
B0H5CHWQGD
$12.99·★4.0·118 revsNylon Sport Band Compatible with Google Fitbit Air,Soft Breathable Wristband Replacement Compatible with Fitbit Air Fitness,Micro-Adjustable Performance Loop for Screenless Tracker
Units sold400B0H5CK637X
$9.99·★4.2·60 revsSilicone Bands for Google Fitbit Air Band, Ultra-Soft Silicone Replacement Strap, Adjustable Sweatproof Wristband for Sleep Tracking, Fitness, Running, Workout & Daily Wear for Women Men
Units sold400B0H5CD6BML
$9.99·★4.2·60 revsSilicone Bands for Google Fitbit Air Band, Ultra-Soft Silicone Replacement Strap, Adjustable Sweatproof Wristband for Sleep Tracking, Fitness, Running, Workout & Daily Wear for Women Men
Units sold300
Snyeest
1 ASIN in Top 10
3.8%
Units
500
Revenue
$8.4K
Avg. price
$9.99
B0H5CP38M4
$9.99·★4.2·51 revsCompatible for Google Fitbit Air Band Silicone,Sweatproof & Water Resistant | Comfortable & Lightweight Breathable Sport Strap for Fit Bit Air Women Men for Daily Workout, Swimming & Sleeping
Units sold500
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