Whoop Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Whoop sales on Amazon US totaled 33,200 units in July 2026 (▼ 7.9% vs. the prior month), generating an estimated $3,975,662 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 75.3% of unit volume and 90.2% of revenue, while a typical listing is priced at $56.71. The keyword itself pulled 212,789 Amazon queries over the same period (▼ 29.4% MoM).
Zooming out to the 12-month window ending July 2026, the whoop Top 50 moved 239,400 units and $36,992,779 in cumulative sales — an average of 19,950 units and $3,082,732 per month. Monthly throughput topped out at 36,000 units in June 2026 and dipped to 9,550 in September 2025, leaving the latest reading 203.2% higher than August 2025.
Whoop Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
33.2K
▼ 7.9% MoM
Monthly Revenue 2026/07
$4M
▼ 26.3% MoM
Top 10 Market Share 2026/07
75.3%
Whoop Market Share & Sales Concentration on Amazon US — July 2026
The most-sold whoop listing on Amazon US in July 2026 is ASIN B0DY2SWV16 (Brand: WHOOP), which sold 6,000 units at $239.00 apiece — equal to 18.1% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 25,000 units and $3,586,580 in July 2026 — 75.3% of unit volume and 90.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Whoop' on Amazon
July 2026
Is 75.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0DY2SWV16
WHOOP 5.0/MG Activity Tracker - 12 Month Membership - Health and Fitness Wearable – 24/7 Activity and Sleep Tracker, Personalized Coaching, Menstrual Cycle Insights – 14+ Days Battery Life
6K
▼ 40.0%vs. prior month
$1.4M
latest month
12-month trend
B0DY8R6T63
WHOOP Wireless PowerPack – Compatible 5.0/MG, One, Peak, Life – Portable, Waterproof Charger. Not Compatible with WHOOP4.0
4K
▲ 33.3%vs. prior month
$196K
latest month
12-month trend
B0DY2PB7RB
WHOOP 5.0/MG Activity Tracker - 12 Month Membership - Health and Fitness Wearable – 24/7 Activity and Sleep Tracker, Personalized Coaching, Menstrual Cycle Insights – 14+ Days Battery Life
4K
▼ 33.3%vs. prior month
$1.4M
latest month
12-month trend
B0DY8TB9DN
WHOOP 5.0/MG Basic Charger – Portable, Waterproof Charger. Not Compatible with WHOOP4.0
4K
▲ 0.0%vs. prior month
$116K
latest month
12-month trend
B0FG7Y4VTD
omee Silicone Sport Band Compatible with Whoop 5.0 Band Strap Men Women, Breathable Sport Adjustable Waterproof Replacement Wristbands Straps for Whoop 5.0 Silicone Bands
2K
vs. prior month
$40K
latest month
12-month trend
B0DY2VVZWZ
WHOOP 5.0/MG Activity Tracker - 12 Month Membership - Health and Fitness Wearable – 24/7 Activity and Sleep Tracker, Personalized Coaching, Menstrual Cycle Insights – 14+ Days Battery Life
1K
▲ 0.0%vs. prior month
$199K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Whoop Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
WHOOP is the best-performing whoop brand in July 2026, moving 22,000 units across 8 ASINs for 88.0% of Top 10 volume. omee follows with 2,000 units (8.0%), ahead of Anpzband on 1,000 units (4.0%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $19.88 to $127.75, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
WHOOP
8 ASINs in Top 10
88.0%
Units
22K
Revenue
$3.5M
Avg. price
$127.75
B0DY2SWV16
$239.00·★4.4·2.4K revsWHOOP 5.0/MG Activity Tracker - 12 Month Membership - Health and Fitness Wearable – 24/7 Activity and Sleep Tracker, Personalized Coaching, Menstrual Cycle Insights – 14+ Days Battery Life
Units sold6KB0DY8R6T63
$49.00·★4.6·418 revsWHOOP Wireless PowerPack – Compatible 5.0/MG, One, Peak, Life – Portable, Waterproof Charger. Not Compatible with WHOOP4.0
Units sold4KB0DY2PB7RB
$359.00·★4.0·1.4K revsWHOOP 5.0/MG Activity Tracker - 12 Month Membership - Health and Fitness Wearable – 24/7 Activity and Sleep Tracker, Personalized Coaching, Menstrual Cycle Insights – 14+ Days Battery Life
Units sold4KB0DY8TB9DN
$29.00·★4.2·393 revsWHOOP 5.0/MG Basic Charger – Portable, Waterproof Charger. Not Compatible with WHOOP4.0
Units sold4KB0DY2VVZWZ
$199.00·★4.1·552 revsWHOOP 5.0/MG Activity Tracker - 12 Month Membership - Health and Fitness Wearable – 24/7 Activity and Sleep Tracker, Personalized Coaching, Menstrual Cycle Insights – 14+ Days Battery Life
Units sold1KB0DY8CD1PP
$44.00·★4.0·288 revsWHOOP Bicep Band – Compatible with 5.0/MG – Not Compatible With 4.0 Versatile, Comfortable, Fitness Accessory for 24/7 Activity, Sleep, Recovery Tracker
Units sold1KB0DY8QTYWC
$59.00·★4.2·582 revsWHOOP 5.0/MG SportFlex – Waterproof, Sweatproof, Silicone Accessory for Health, Fitness, & Wellness Wearable – Not Compatible with Gen 4
Units sold1KB0DY8W5ZVL
$44.00·★4.0·288 revsWHOOP Bicep Band – Compatible with 5.0/MG – Not Compatible With 4.0 Versatile, Comfortable, Fitness Accessory for 24/7 Activity, Sleep, Recovery Tracker
Units sold1K
omee
1 ASIN in Top 10
8.0%
Units
2K
Revenue
$40K
Avg. price
$19.99
B0FG7Y4VTD
$19.99·★4.2·4.6K revsomee Silicone Sport Band Compatible with Whoop 5.0 Band Strap Men Women, Breathable Sport Adjustable Waterproof Replacement Wristbands Straps for Whoop 5.0 Silicone Bands
Units sold2K
Anpzband
1 ASIN in Top 10
4.0%
Units
1K
Revenue
$19.9K
Avg. price
$19.88
B0G6ZCRM4L
$19.88·★3.8·79 revsNylon-Bicep-Bands for Whoop 5.0 One/Peak/MG/Life Elastic Band - Adjustable Breathable Replacement for Whoop 5.0 Arm/Ankle Bands,Soft,Durable(Not for Whoop 4.0)
Units sold1K
Trending Whoop Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0FG7Y4VTD booked 2K units at $19.99. On the growth side, B0GVYGTTSN leads positive momentum with ▲ 100.0% MoM growth on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FG7Y4VTD
omee Silicone Sport Band Compatible with Whoop 5.0 Band Strap Men Women, Breathable Sport Adjustable Waterproof Replacement Wristbands Straps for Whoop 5.0 Silicone Bands
Price
$19.99
Rating
4.2
Reviews
4.6K
Latest month sales
B0G6ZCRM4L
Nylon-Bicep-Bands for Whoop 5.0 One/Peak/MG/Life Elastic Band - Adjustable Breathable Replacement for Whoop 5.0 Arm/Ankle Bands,Soft,Durable(Not for Whoop 4.0)
Price
$19.88
Rating
3.8
Reviews
79
Latest month sales
B0GVYGTTSN
Tensea 3 Packs Nylon Sport Band for WHOOP 5.0/MG, One, Peak & Life | Breathable Loop Strap, Comfortable Wristband, Quick-Dry Replacement Watchband Accessories for Men Women, NOT for WHOOP 4.0
Unlock to view ASIN details and product titles
Price
$34.99
Rating
3.6
Reviews
85
Latest month sales
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