Fishing Hooks Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

Fishing Hooks sales on Amazon US totaled 74,200 units in July 2026 (▼ 20.6% vs. the prior month), generating an estimated $967,263 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 52.6% of unit volume and 49.6% of revenue, while a typical listing is priced at $12.59. The keyword itself pulled 41,325 Amazon queries over the same period (▼ 27.6% MoM).

Zooming out to the 12-month window ending July 2026, the fishing hooks Top 50 moved 589,500 units and $8,330,699 in cumulative sales — an average of 49,125 units and $694,225 per month. Monthly throughput topped out at 93,500 units in June 2026 and dipped to 17,350 in January 2026, leaving the latest reading 28.4% higher than August 2025.

589.5KTotal units sold · Last 12 months
$8.3MTotal revenue · Last 12 months
41.3K▼ 27.6% MoM
Monthly search volume
$12.59Avg. price · July 2026

Fishing Hooks Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales57.8K
Revenue$775.1K

2025/09

Sales43.1K
Revenue$576.4K

2025/10

Sales33.3K
Revenue$465.5K

2025/11

Sales46.6K
Revenue$686.2K

2025/12

Sales70.6K
Revenue$1.2M

2026/01

Sales17.4K
Revenue$228.8K

2026/02

Sales19K
Revenue$264.2K

2026/03

Sales38.3K
Revenue$516.7K

2026/04

Sales59.4K
Revenue$813.1K

2026/05

Sales36.4K
Revenue$501.4K

2026/06

Sales93.5K
Revenue$1.3M
74.2K

2026/07

Sales74.2K
Revenue$967.3K
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

74.2K

▼ 20.6% MoM

Monthly Revenue 2026/07

$967.3K

▼ 25.4% MoM

Top 10 Market Share 2026/07

52.6%

See the Top 10 ASINs driving 52.6% of sales

Fishing Hooks Market Share & Sales Concentration on Amazon US — July 2026

The most-sold fishing hooks listing on Amazon US in July 2026 is ASIN B08XQQ8K7Q (Brand: OstWony), which sold 6,000 units at $4.97 apiece — equal to 8.1% of every unit tracked in this report.

The Top 10 ASINs account for 39,000 units and $479,870 in July 2026 — 52.6% of unit volume and 49.6% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'Fishing Hooks' on Amazon

July 2026
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52.6% Volume Share 39K units sold
49.6% Revenue Share $479.9K estimated
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Top 5 Volume Share breakdown

B08XQQ8K7Q 8.1%
B0DTH8MXB4 8.1%
B0CT25MCP5 6.7%
B00144C25C 5.4%
B00144DJF4 4.0%
Others 67.7%
#1
300PCS Small High-Carbon Steel Barbed Fishing Hooks,Hole,10 Sizes | Small High-Carbon Steel Barbed Fishing Hooks with Holes, 10 Specifications of Fishing Hooks, Portable Boxed Hooks

B08XQQ8K7Q

300PCS Small High-Carbon Steel Barbed Fishing Hooks,Hole,10 Sizes | Small High-Carbon Steel Barbed Fishing Hooks with Holes, 10 Specifications of Fishing Hooks, Portable Boxed Hooks

$4.97· 4.4·3.5K reviews
Monthly Sales

6K

▼ 25.0%

vs. prior month

Revenue

$29.8K

latest month

Monthly Trend

12-month trend

#2
FONMANG Fishing Lures - Tackle Box with Tackle Included, Fishing Kit with VIBs, Frogs, Minnows, Soft Baits, Hooks & Weights Accessories, Freshwater Lure Kit for Bass Walleye Trout

B0DTH8MXB4

FONMANG Fishing Lures - Tackle Box with Tackle Included, Fishing Kit with VIBs, Frogs, Minnows, Soft Baits, Hooks & Weights Accessories, Freshwater Lure Kit for Bass Walleye Trout

$11.99· 4.5·1.5K reviews
Monthly Sales

6K

▼ 14.3%

vs. prior month

Revenue

$68.7K

latest month

Monthly Trend

12-month trend

#3
PLUSINNO Fishing Lures, 137Pcs Tackle Box with Tackle Included, Crankbaits, Spoon, Hooks, Weights & Other Accessories, Fishing Bait Lure Gear Kit Gift for Men Bass Freshwater

B0CT25MCP5

PLUSINNO Fishing Lures, 137Pcs Tackle Box with Tackle Included, Crankbaits, Spoon, Hooks, Weights & Other Accessories, Fishing Bait Lure Gear Kit Gift for Men Bass Freshwater

$15.17· 4.5·2.6K reviews
Monthly Sales

5K

▼ 37.5%

vs. prior month

Revenue

$82K

latest month

Monthly Trend

12-month trend

#4
Yamamoto 5" Senko Soft Stick Bait, 10-Pack, Bass Fishing Soft Plastic Lure, Multiple Colors

B00144C25C

Yamamoto 5" Senko Soft Stick Bait, 10-Pack, Bass Fishing Soft Plastic Lure, Multiple Colors

$7.99· 4.8·6.4K reviews
Monthly Sales

4K

▼ 33.3%

vs. prior month

Revenue

$32K

latest month

Monthly Trend

12-month trend

#5
Berkley Gulp! Earthworm , Brown, 4-Inch

B00144DJF4

Berkley Gulp! Earthworm , Brown, 4-Inch

$5.97· 4.2·2.9K reviews
Monthly Sales

3K

▲ 0.0%

vs. prior month

Revenue

$17.9K

latest month

Monthly Trend

12-month trend

#6
KastKing SteelStream 6pc Fishing Tool Kit, Fishing Gear | Corrosion Resistant Pliers with Lanyard, Fillet Knife, Floating Fish Lip Gripper, Fishing Braid Scissors, Tool Retractor

B0CNCYJHG5

KastKing SteelStream 6pc Fishing Tool Kit, Fishing Gear | Corrosion Resistant Pliers with Lanyard, Fillet Knife, Floating Fish Lip Gripper, Fishing Braid Scissors, Tool Retractor

$25.59· 4.7·2.5K reviews
Monthly Sales

3K

▼ 57.1%

vs. prior month

Revenue

$79.4K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best Fishing Hooks Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

PLUSINNO is the best-performing fishing hooks brand in July 2026, moving 8,000 units across 2 ASINs for 20.5% of Top 10 volume. OstWony follows with 6,000 units (15.4%), ahead of FONMANG on 6,000 units (15.4%).

Volume is spread across 9 brands, with the top three holding 51.3% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $4.97 to $20.83, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

20.5%
15.4%
15.4%
48.7%
PLUSINNO
OstWony
FONMANG
Other brands
1

PLUSINNO

2 ASINs in Top 10

20.5%

Units

8K

Revenue

$154.2K

Avg. price

$20.83

  • PLUSINNO Fishing Lures, 137Pcs Tackle Box with Tackle Included, Crankbaits, Spoon, Hooks, Weights & Other Accessories, Fishing Bait Lure Gear Kit Gift for Men Bass Freshwater

    B0CT25MCP5

    $15.17·4.5·2.6K revs

    PLUSINNO Fishing Lures, 137Pcs Tackle Box with Tackle Included, Crankbaits, Spoon, Hooks, Weights & Other Accessories, Fishing Bait Lure Gear Kit Gift for Men Bass Freshwater

    Units sold5K
  • PLUSINNO 264/397pcs Fishing Accessories Kit, Organized Fishing Tackle Box with Tackle Included, Fishing Hooks, Fishing Weights Sinkers, Swivels, Beads, Fishing Gear Set Equipment for Bass Trout

    B0B9BW96MG

    $26.49·4.5·2.8K revs

    PLUSINNO 264/397pcs Fishing Accessories Kit, Organized Fishing Tackle Box with Tackle Included, Fishing Hooks, Fishing Weights Sinkers, Swivels, Beads, Fishing Gear Set Equipment for Bass Trout

    Units sold3K
2

OstWony

1 ASIN in Top 10

15.4%

Units

6K

Revenue

$29.8K

Avg. price

$4.97

  • 300PCS Small High-Carbon Steel Barbed Fishing Hooks,Hole,10 Sizes | Small High-Carbon Steel Barbed Fishing Hooks with Holes, 10 Specifications of Fishing Hooks, Portable Boxed Hooks

    B08XQQ8K7Q

    $4.97·4.4·3.5K revs

    300PCS Small High-Carbon Steel Barbed Fishing Hooks,Hole,10 Sizes | Small High-Carbon Steel Barbed Fishing Hooks with Holes, 10 Specifications of Fishing Hooks, Portable Boxed Hooks

    Units sold6K
3

FONMANG

1 ASIN in Top 10

15.4%

Units

6K

Revenue

$68.7K

Avg. price

$11.99

  • FONMANG Fishing Lures - Tackle Box with Tackle Included, Fishing Kit with VIBs, Frogs, Minnows, Soft Baits, Hooks & Weights Accessories, Freshwater Lure Kit for Bass Walleye Trout

    B0DTH8MXB4

    $11.99·4.5·1.5K revs

    FONMANG Fishing Lures - Tackle Box with Tackle Included, Fishing Kit with VIBs, Frogs, Minnows, Soft Baits, Hooks & Weights Accessories, Freshwater Lure Kit for Bass Walleye Trout

    Units sold6K

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