Fish Scale Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Fish Scale sales on Amazon US totaled 29,150 units in July 2026 (▼ 22.4% vs. the prior month), generating an estimated $539,502 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 65.2% of unit volume and 51.9% of revenue, while a typical listing is priced at $26.24. The keyword itself pulled 34,496 Amazon queries over the same period (▼ 2.8% MoM).
Zooming out to the 12-month window ending July 2026, the fish scale Top 50 moved 309,900 units and $5,636,384 in cumulative sales — an average of 25,825 units and $469,699 per month. Monthly throughput topped out at 42,450 units in December 2025 and dipped to 14,000 in January 2026, leaving the latest reading 9.4% higher than August 2025.
Fish Scale Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
29.1K
▼ 22.4% MoM
Monthly Revenue 2026/07
$539.5K
▼ 25.4% MoM
Top 10 Market Share 2026/07
65.2%
Fish Scale Market Share & Sales Concentration on Amazon US — July 2026
The most-sold fish scale listing on Amazon US in July 2026 is ASIN B0F155YPCZ (Brand: MEIYA), which sold 4,000 units at $7.99 apiece — equal to 13.7% of every unit tracked in this report and 33% ahead of the No. 2 listing.
The Top 10 ASINs account for 19,000 units and $279,810 in July 2026 — 65.2% of unit volume and 51.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Fish Scale' on Amazon
July 2026
Is 65.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0F155YPCZ
MEIYA Fish Scale 110lb/50kg Digital Fishing Scale with Backlit LCD, Portable Handle, Stainless Steel Hook & 2 AAA Batteries – Reliable Fishing Gear & Great Fishing Gifts for Men
4K
▲ 0.0%vs. prior month
$30.9K
latest month
12-month trend
B09PQB73JD
Digital Fish Scale Hanging Scale Fishing Scale, SKEAP 110lb/50kg Luggage Scale,Fish Weighing Scale, Upgrade Large Handle & Backlit LCD Display, Black,Fishing Gifts for Men,Black
3K
▲ 0.0%vs. prior month
$29.9K
latest month
12-month trend
B00ZWNGZFO
Dr.meter Fish Scale, 110 lb Digital Luggage Scale with Tape | 110 lb Capacity, Backlit LCD, Built-In Tape, Includes 2 AAA Batteries, Compact Pocket Size
2K
▼ 50.0%vs. prior month
$20K
latest month
12-month trend
B0CJ569GS6
KastKing ToughTide USB Charging Fish Scale with Lip Gripper, Black Combo | 65 lb Capacity, Ultra-Thin Design, with Measuring Tape, LCD Display, 8 Weight Memory, oz/lb/kg Multi-Modes
2K
▼ 33.3%vs. prior month
$34K
latest month
12-month trend
B0GGHDNZWJ
MEIYA Digital Fish Scale & Fishing Scale with Comfortable Handle - 110lb/50kg High-Accuracy Fishing Gear, Professional Fishing Gifts for Men, Comfort-Grip Hanging Scale for Large Fish, Luggage
2K
▲ 0.0%vs. prior month
$13.2K
latest month
12-month trend
B0B5LHG6RK
KastKing WideView Fish Scale, Floating Waterproof Digital Scale | Fishing Accessories, Digital Fishing Scale, 2.5" Large LCD, 110lb Capacity, lb/oz/kg Multi-Modes, Stores 9 Weights
2K
▲ 0.0%vs. prior month
$50K
latest month
12-month trend
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Best Fish Scale Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
MEIYA is the best-performing fish scale brand in July 2026, moving 6,000 units across 2 ASINs for 31.6% of Top 10 volume. KastKing follows with 5,000 units (26.3%), ahead of SKEAP on 3,000 units (15.8%).
With 7 brands splitting the Top 10 and 73.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.99 to $16.92, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
MEIYA
2 ASINs in Top 10
31.6%
Units
6K
Revenue
$44.1K
Avg. price
$7.99
B0F155YPCZ
$7.99·★4.5·1.3K revsMEIYA Fish Scale 110lb/50kg Digital Fishing Scale with Backlit LCD, Portable Handle, Stainless Steel Hook & 2 AAA Batteries – Reliable Fishing Gear & Great Fishing Gifts for Men
Units sold4KB0GGHDNZWJ
$7.99·★4.4·139 revsMEIYA Digital Fish Scale & Fishing Scale with Comfortable Handle - 110lb/50kg High-Accuracy Fishing Gear, Professional Fishing Gifts for Men, Comfort-Grip Hanging Scale for Large Fish, Luggage
Units sold2K
KastKing
3 ASINs in Top 10
26.3%
Units
5K
Revenue
$94.4K
Avg. price
$16.92
B0CJ569GS6
$16.99·★4.3·557 revsKastKing ToughTide USB Charging Fish Scale with Lip Gripper, Black Combo | 65 lb Capacity, Ultra-Thin Design, with Measuring Tape, LCD Display, 8 Weight Memory, oz/lb/kg Multi-Modes
Units sold2KB0B5LHG6RK
$23.37·★4.4·1.5K revsKastKing WideView Fish Scale, Floating Waterproof Digital Scale | Fishing Accessories, Digital Fishing Scale, 2.5" Large LCD, 110lb Capacity, lb/oz/kg Multi-Modes, Stores 9 Weights
Units sold2KB0CJ57D5BC
$10.39·★4.4·618 revsKastKing ToughTide USB Charging Fishing Scale, Fishing Gear, Black | 65 lb Capacity, Ultra-Thin Design, LCD Display, 8 Weight Memory, oz/lb/kg Multi-Modes, Fishing Accessories
Units sold1K
SKEAP
1 ASIN in Top 10
15.8%
Units
3K
Revenue
$29.9K
Avg. price
$9.98
B09PQB73JD
$9.98·★4.4·3.7K revsDigital Fish Scale Hanging Scale Fishing Scale, SKEAP 110lb/50kg Luggage Scale,Fish Weighing Scale, Upgrade Large Handle & Backlit LCD Display, Black,Fishing Gifts for Men,Black
Units sold3K
Trending Fish Scale Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0DGD4Z2PL leads positive momentum with ▲ 700.0% MoM growth on 400 units, with B09YLJ1VRK close behind at ▲ 100.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DGD4Z2PL
Fishing Tool Kit - Fishing Pliers, Hook Remover, Fish Gripper，Fish Scale, Fish Knife, Saltwater Fishing Gear with Sharpeners, Best Gifts for Men
Price
$19.87
Rating
4.4
Reviews
320
Latest month sales
B09YLJ1VRK
Booms Fishing TS2 Aluminum Tube Fish Scale, Spring Fishing Drag Scale, Easy to Read Hanging Scale, 50 lbs Pull Scales, Widely Used for Hooks Tension, Rigs Tension, Fishing Scale, Luggage Scale
Price
$23.99
Rating
4.4
Reviews
165
Latest month sales
B0FPQNND2W
Fish Scale with Lip Gripper, 110 lb, Multi-Mode lb/oz/kg, Measuring Tape | Digital Fishing Scale with Auto Unit Recall, Memory & Total, Backlit LCD, Replaceable Hook, Great Gift for Men.
Unlock to view ASIN details and product titles
Price
$19.99
Rating
4.7
Reviews
29
Latest month sales
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