First Birthday Gifts For Girls Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
First Birthday Gifts For Girls sales on Amazon US totaled 242,000 units in July 2026 (▼ 8.4% vs. the prior month), generating an estimated $6,202,910 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 37.6% of unit volume and 39.1% of revenue, while a typical listing is priced at $25.44. The keyword itself pulled 30,263 Amazon queries over the same period (▼ 4.5% MoM).
Zooming out to the 12-month window ending July 2026, the first birthday gifts for girls Top 50 moved 3,673,450 units and $88,702,783 in cumulative sales — an average of 306,121 units and $7,391,899 per month. Monthly throughput topped out at 771,050 units in December 2025 and dipped to 126,500 in May 2026, leaving the latest reading 2.7% higher than August 2025.
First Birthday Gifts For Girls Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
242K
▼ 8.4% MoM
Monthly Revenue 2026/07
$6.2M
▼ 9.0% MoM
Top 10 Market Share 2026/07
37.6%
First Birthday Gifts For Girls Market Share & Sales Concentration on Amazon US — July 2026
The most-sold first birthday gifts for girls listing on Amazon US in July 2026 is ASIN B08SGH7NKX (Brand: SEREED), which sold 20,000 units at $31.99 apiece — equal to 8.3% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 91,000 units and $2,427,350 in July 2026 — 37.6% of unit volume and 39.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'First Birthday Gifts For Girls' on Amazon
July 2026
Is 37.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B08SGH7NKX
SEREED Baby Balance Bike for 1 Year Old Boy Girl, First Birthday Gift Toy | 12-24 Months Toddler Bike, First Learning Ride on Toys, 4 Silent Wheels Indoor Outdoor Baby Walker, Green
20K
▼ 33.3%vs. prior month
$619.6K
latest month
12-month trend
B0BTBV51KY
iPlay, iLearn Baby Press to Go Car Toys for Toddlers 1-3, 1 Yr Old Boy Gift | Infant Play Vehicle Set, Push Go Friction Car, Montessori Toy for 6-9-12-18 Months, 1st Birthday Gifts for 1-2 Years Old Girl
10K
▲ 0.0%vs. prior month
$179.9K
latest month
12-month trend
B095LT69HN
Hollyhi 58 Pcs Kids Makeup Toys Kit for Girls, Real Washable Make Up Set | Safety Material Certificates, Non-Toxic, Storage Case with Mirror, Birthday Gifts for 3 4 5 6 7 8 9 10 11 12 Years Old (Rose)
9K
▲ 0.0%vs. prior month
$193.4K
latest month
12-month trend
B087D97N58
ArtCreativity Bubble Lawn Mower for Toddlers 1-3, Bubble Machine for 1-Year-Old Girl Gifts, Toddler Outdoor Toys for 2-Year-Old Girl Birthday Gift, Push Summer Gardening Toys for Toddlers Age 1 2 3 +
9K
▲ 0.0%vs. prior month
$213.6K
latest month
12-month trend
B0C6DXY5KC
Dylanto Kids Camera Instant Print,1080P Kids Instant Cameras that Print Photos,Christmas Birthday Gifts for Girls Age 3-12,Portable Toy for 3 4 5 6 7 8 9 10 Year Old Girls Boys Pink
8K
▼ 11.1%vs. prior month
$288.4K
latest month
12-month trend
B0BGN2HQHH
Kikidex Magnetic Drawing Board, Toddler Girl Toys for 1-3 Year Old, Doodle Board Pad Learning and Educational Toys for 1 2 3 Year Old Baby Kids Birthday Gift (Soft Pink)
7K
▼ 12.5%vs. prior month
$173.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best First Birthday Gifts For Girls Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
SEREED is the best-performing first birthday gifts for girls brand in July 2026, moving 27,000 units across 2 ASINs for 29.7% of Top 10 volume. LeapFrog follows with 14,000 units (15.4%), ahead of iPlay, iLearn on 10,000 units (11.0%).
Volume is spread across 8 brands, with the top three holding 56.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $16.14 to $32.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
SEREED
2 ASINs in Top 10
29.7%
Units
27K
Revenue
$858K
Avg. price
$32.49
B08SGH7NKX
$31.99·★4.8·16.5K revsSEREED Baby Balance Bike for 1 Year Old Boy Girl, First Birthday Gift Toy | 12-24 Months Toddler Bike, First Learning Ride on Toys, 4 Silent Wheels Indoor Outdoor Baby Walker, Green
Units sold20KB0B38JGP21
$32.99·★4.8·16.5K revsSEREED Baby Balance Bike for 1 Year Old Boy Girl, First Birthday Gift Toy | 12-24 Months Toddler Bike, First Learning Ride on Toys, 4 Silent Wheels Indoor Outdoor Baby Walker, Pink New
Units sold7K
LeapFrog
2 ASINs in Top 10
15.4%
Units
14K
Revenue
$372.1K
Avg. price
$27.43
B06XL1B7QN
$29.90·★4.7·30.8K revsLeapFrog 2-in-1 LeapTop Touch, Pink
Units sold7KB07B7319TG
$24.97·★4.9·15.1K revsLeapFrog Shapes and Sharing Picnic Basket, Pink
Units sold7K
iPlay, iLearn
1 ASIN in Top 10
11.0%
Units
10K
Revenue
$179.9K
Avg. price
$16.14
B0BTBV51KY
$16.14·★4.8·4.7K revsiPlay, iLearn Baby Press to Go Car Toys for Toddlers 1-3, 1 Yr Old Boy Gift | Infant Play Vehicle Set, Push Go Friction Car, Montessori Toy for 6-9-12-18 Months, 1st Birthday Gifts for 1-2 Years Old Girl
Units sold10K
Trending First Birthday Gifts For Girls Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B06XL1B7QN booked 7K units at $29.90, with ▲ 16.7% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B06XL1B7QN
LeapFrog 2-in-1 LeapTop Touch, Pink
Price
$29.90
Rating
4.7
Reviews
30.8K
Latest month sales
B0DZ65RJSP
Busy Board with LED Light Switches, Montessori Toys for 1 2 3 Years Old, Toddlers Wooden Toy Sensory Activity Board, Travel Toys for 1+ Year Old Boy & Girl Birthday Gift
Price
$22.99
Rating
4.4
Reviews
1.1K
Latest month sales
B07B7319TG
LeapFrog Shapes and Sharing Picnic Basket, Pink
Unlock to view ASIN details and product titles
Price
$24.97
Rating
4.9
Reviews
15.1K
Latest month sales
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