First Aid Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
First Aid sales on Amazon US totaled 1,044,000 units in July 2026 (▼ 0.3% vs. the prior month), generating an estimated $10,960,300 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 61.3% of unit volume and 46.6% of revenue, while a typical listing is priced at $14.93. The keyword itself pulled 50,081 Amazon queries over the same period (▼ 6.3% MoM).
Zooming out to the 12-month window ending July 2026, the first aid Top 50 moved 8,995,200 units and $93,237,854 in cumulative sales — an average of 749,600 units and $7,769,821 per month. Monthly throughput topped out at 1,047,000 units in June 2026 and dipped to 482,000 in May 2026, leaving the latest reading 33.2% higher than August 2025.
First Aid Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
1M
▼ 0.3% MoM
Monthly Revenue 2026/07
$11M
▼ 4.8% MoM
Top 10 Market Share 2026/07
61.3%
First Aid Market Share & Sales Concentration on Amazon US — July 2026
The most-sold first aid listing on Amazon US in July 2026 is ASIN B00KOSP454 (Brand: Curad), which sold 100,000 units at $5.59 apiece — equal to 9.6% of every unit tracked in this report.
The Top 10 ASINs account for 640,000 units and $5,108,300 in July 2026 — 61.3% of unit volume and 46.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'First Aid' on Amazon
July 2026
Is 61.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00KOSP454
CURAD Alcohol Prep Pads, 400 Count, Medium 70% Isopropyl Alcohol Wipes, Individually Wrapped, First Aid Alcohol Swabs for Cuts & Scrapes, Medical Alcohol Pads
100K
▲ 150.0%vs. prior month
$559K
latest month
12-month trend
B07F2MQ9NJ
MED PRIDE Sterile Alcohol Prep Pads, 70% Isopropyl, 2-Ply, 200-Count Pack
100K
▲ 0.0%vs. prior month
$699K
latest month
12-month trend
B00B6A6XOK
BAND-AID Brand Flexible Fabric Adhesive Bandages, Assorted Sizes, 100 Count | Comfortable Protection, Sterile Wound Care for Minor Cuts, Scrapes & Burns, First Aid Kit Essential, Non-Stick Hurt-Free Pad
80K
▼ 11.1%vs. prior month
$714.4K
latest month
12-month trend
B00HQRCNWI
Benadryl Itch Relief Gel Extra Strength, 2% Diphenhydramine HCl, 3.5 fl. Oz
80K
▼ 20.0%vs. prior month
$518.4K
latest month
12-month trend
B006IB5T4W
Aquaphor Advanced Therapy Healing Ointment Skin Protectant, 14 OZ | Clinically Proven Skin Protectant Moisturizer for Cracked, Irritated or Dry Skin Relief, Dye and Fragrance Free
70K
▲ 0.0%vs. prior month
$1M
latest month
12-month trend
B00006IDL6
BAND-AID Brand Flexible Fabric Adhesive Bandages, All One Size, 100 Count | Comfortable Protection, Sterile Wound Care for Minor Cuts, Scrapes & Burns, First Aid Kit Essential, Non-Stick Hurt-Free Pad
50K
▼ 28.6%vs. prior month
$447K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best First Aid Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Band-Aid is the best-performing first aid brand in July 2026, moving 130,000 units across 2 ASINs for 20.3% of Top 10 volume. Curad follows with 100,000 units (15.6%), ahead of MED PRIDE on 100,000 units (15.6%).
Volume is spread across 9 brands, with the top three holding 51.6% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $5.59 to $8.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Band-Aid
2 ASINs in Top 10
20.3%
Units
130K
Revenue
$1.2M
Avg. price
$8.97
B00B6A6XOK
$8.97·★4.8·96.2K revsBAND-AID Brand Flexible Fabric Adhesive Bandages, Assorted Sizes, 100 Count | Comfortable Protection, Sterile Wound Care for Minor Cuts, Scrapes & Burns, First Aid Kit Essential, Non-Stick Hurt-Free Pad
Units sold80KB00006IDL6
$8.97·★4.8·61.1K revsBAND-AID Brand Flexible Fabric Adhesive Bandages, All One Size, 100 Count | Comfortable Protection, Sterile Wound Care for Minor Cuts, Scrapes & Burns, First Aid Kit Essential, Non-Stick Hurt-Free Pad
Units sold50K
Curad
1 ASIN in Top 10
15.6%
Units
100K
Revenue
$559K
Avg. price
$5.59
B00KOSP454
$5.59·★4.8·60.7K revsCURAD Alcohol Prep Pads, 400 Count, Medium 70% Isopropyl Alcohol Wipes, Individually Wrapped, First Aid Alcohol Swabs for Cuts & Scrapes, Medical Alcohol Pads
Units sold100K
MED PRIDE
1 ASIN in Top 10
15.6%
Units
100K
Revenue
$699K
Avg. price
$6.99
B07F2MQ9NJ
$6.99·★4.7·46.2K revsMED PRIDE Sterile Alcohol Prep Pads, 70% Isopropyl, 2-Ply, 200-Count Pack
Units sold100K
Trending First Aid Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B07FM7MR9J leads positive momentum with ▲ 800.0% MoM growth on 9K units, with B0B8Z3VD43 close behind at ▲ 500.0% MoM on 6K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
![FIRST HONEY Wound Healing Ointment [ 1oz - 28.4g ] | 100% Active Leptospermum | Fast Relief & Skin Repair | Manuka Honey from New Zealand | Antibiotic Free Burn Care, Scar Gel, Dressing Aid](https://m.media-amazon.com/images/I/61cMUxBxyKL._AC_UY512_.jpg)
B07FM7MR9J
FIRST HONEY Wound Healing Ointment [ 1oz - 28.4g ] | 100% Active Leptospermum | Fast Relief & Skin Repair | Manuka Honey from New Zealand | Antibiotic Free Burn Care, Scar Gel, Dressing Aid
Price
$14.99
Rating
4.5
Reviews
10.7K
Latest month sales
B0B8Z3VD43
First Aid Kit 277PCS Car Home Camping Essentials Red Emergency Kit YIDERBO | School Supplies,Dorm Room Essentials,Survival Kit,Travel Essentials,Outdoor Adventure,Office Hiking Portable,Refill Supplies
Price
$9.99
Rating
4.7
Reviews
3K
Latest month sales
B00KOSP454
CURAD Alcohol Prep Pads, 400 Count, Medium 70% Isopropyl Alcohol Wipes, Individually Wrapped, First Aid Alcohol Swabs for Cuts & Scrapes, Medical Alcohol Pads
Unlock to view ASIN details and product titles
Price
$5.59
Rating
4.8
Reviews
60.7K
Latest month sales
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