Fenty Lip Gloss Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Fenty Lip Gloss sales on Amazon US totaled 169,800 units in July 2026 (▼ 53.9% vs. the prior month), generating an estimated $2,670,531 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 63.6% of unit volume and 69.3% of revenue, while a typical listing is priced at $15.66. The keyword itself pulled 21,484 Amazon queries over the same period (▲ 1.0% MoM).
Zooming out to the 12-month window ending July 2026, the fenty lip gloss Top 50 moved 2,842,100 units and $45,434,591 in cumulative sales — an average of 236,842 units and $3,786,216 per month. Monthly throughput topped out at 431,250 units in December 2025 and dipped to 105,400 in May 2026, leaving the latest reading 10.5% lower than August 2025.
Fenty Lip Gloss Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
169.8K
▼ 53.9% MoM
Monthly Revenue 2026/07
$2.7M
▼ 59.5% MoM
Top 10 Market Share 2026/07
63.6%
Fenty Lip Gloss Market Share & Sales Concentration on Amazon US — July 2026
The most-sold fenty lip gloss listing on Amazon US in July 2026 is ASIN B0032RMX3U (Brand: Clinique), which sold 30,000 units at $25.00 apiece — equal to 17.7% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 108,000 units and $1,850,970 in July 2026 — 63.6% of unit volume and 69.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Fenty Lip Gloss' on Amazon
July 2026
Is 63.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0032RMX3U
Clinique Almost Lipstick Tinted Lip Balm in 3 Iconic Shades Black Honey, Pink, and Nude Honey | Sheer + Lightweight
30K
▼ 62.5%vs. prior month
$685.8K
latest month
12-month trend
B0BVPNQW1C
Sacheu Lip Liner STAY-N Peel Off Lip Stain, Longwear, p-INKED | Water-resistant, transfer & smudge-proof, lip tint with hyaluronic acid & vitamin E for conditioning benefits, matte finish
10K
▼ 50.0%vs. prior month
$130.5K
latest month
12-month trend
B0B9YHX8DX
Wonderskin Lip Stain – Long Lasting, Waterproof, Lip Tint Peel Off Masque | Transfer-proof nude lip tint with comfortable all-day wear for natural-looking lips from day to night.
10K
▼ 50.0%vs. prior month
$220K
latest month
12-month trend
B0DFRL3GHB
EADEM Tinted Lip Balm, Moisturizing Lip Gloss Tube for Women, Butter Mochi | Le Chouchou, Lip Softening Balm with Cooling Metal Applicator, Plumps & Smoothes Lips, Infused with Acai & Mongongo Butter
10K
▲ 0.0%vs. prior month
$240K
latest month
12-month trend
B07DY2QRF6
LANEIGE Lip Glowy Balm: Sheer Tinted Lip Moisturizer with Shea Butter, for Hydrating Shine & Soft Lips
9K
▼ 90.0%vs. prior month
$171K
latest month
12-month trend
B0CL8W1HZQ
e.l.f. Glow Reviver Lip Oil, Pink Quartz | Nourishing Tinted Lip Oil For A High-shine Finish, Infused With Jojoba Oil, Vegan & Cruelty-free
9K
▲ 28.6%vs. prior month
$71.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Fenty Lip Gloss Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Clinique is the best-performing fenty lip gloss brand in July 2026, moving 30,000 units across 1 ASIN for 27.8% of Top 10 volume. e.l.f. follows with 24,000 units (22.2%), ahead of Sacheu on 10,000 units (9.3%).
Volume is spread across 8 brands, with the top three holding 59.3% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $8.00 to $25.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Clinique
1 ASIN in Top 10
27.8%
Units
30K
Revenue
$685.8K
Avg. price
$25.00
B0032RMX3U
$25.00·★4.5·18.6K revsClinique Almost Lipstick Tinted Lip Balm in 3 Iconic Shades Black Honey, Pink, and Nude Honey | Sheer + Lightweight
Units sold30K
e.l.f.
3 ASINs in Top 10
22.2%
Units
24K
Revenue
$189K
Avg. price
$8.00
B0CL8W1HZQ
$8.00·★4.6·30.2K revse.l.f. Glow Reviver Lip Oil, Pink Quartz | Nourishing Tinted Lip Oil For A High-shine Finish, Infused With Jojoba Oil, Vegan & Cruelty-free
Units sold9KB0FPMGZ18H
$8.00·★4.6·27.2K revse.l.f. Squeeze Me More Lip Balm Duo, Cherry/Bubblegum | Moisturizing Balm For A Sheer Tint Of Color, Made With Hyaluronic Acid, Vegan & Cruelty-Free, Cherry & Bubblegum
Units sold8KB0CMJXGCFQ
$8.00·★4.6·30.2K revse.l.f. Glow Reviver Lip Oil, Jam Session | Nourishing Tinted Lip Oil For A High-shine Finish, Infused With Jojoba Oil, Vegan & Cruelty-free
Units sold7K
Sacheu
1 ASIN in Top 10
9.3%
Units
10K
Revenue
$130.5K
Avg. price
$13.99
B0BVPNQW1C
$13.99·★4.0·22.8K revsSacheu Lip Liner STAY-N Peel Off Lip Stain, Longwear, p-INKED | Water-resistant, transfer & smudge-proof, lip tint with hyaluronic acid & vitamin E for conditioning benefits, matte finish
Units sold10K
Trending Fenty Lip Gloss Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0CL8W1HZQ booked 9K units at $8.00, with ▲ 28.6% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CL8W1HZQ
e.l.f. Glow Reviver Lip Oil, Pink Quartz | Nourishing Tinted Lip Oil For A High-shine Finish, Infused With Jojoba Oil, Vegan & Cruelty-free
Price
$8.00
Rating
4.6
Reviews
30.2K
Latest month sales
B0FPMGZ18H
e.l.f. Squeeze Me More Lip Balm Duo, Cherry/Bubblegum | Moisturizing Balm For A Sheer Tint Of Color, Made With Hyaluronic Acid, Vegan & Cruelty-Free, Cherry & Bubblegum
Price
$8.00
Rating
4.6
Reviews
27.2K
Latest month sales
B0CMJXGCFQ
e.l.f. Glow Reviver Lip Oil, Jam Session | Nourishing Tinted Lip Oil For A High-shine Finish, Infused With Jojoba Oil, Vegan & Cruelty-free
Unlock to view ASIN details and product titles
Price
$8.00
Rating
4.6
Reviews
30.2K
Latest month sales
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